# SunFarmer Brand Identity

A complete profile of **SunFarmer**'s visual system — colors, typography, components, and personality — extracted from http://sunfarmer.org. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sunfarmer
- Machine-readable JSON: https://characterquilt.com/branding/sunfarmer.json
- Per-page llms.txt: https://characterquilt.com/branding/sunfarmer/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #045690 |
| Accent | #00AEEF |
| Body Font | Proxima Nova |
| Heading Font | Aktiv Grotesk |

## Color Palette

- primary: #045690
- secondary: #0F3C67
- accent: #00AEEF
- background: #FFFFFF
- textPrimary: #3C342F
- link: #00AEEF

## Typography

- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: Aktiv Grotesk — https://fonts.google.com/specimen/Aktiv+Grotesk

## Visual Assets

- Logo: http://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1506697706451-9R7560YIXJECI11ZPFH8/color-mainlogo-01.png
- Favicon: https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1494598671949-W4TEDS64ZX58UZADUVWS/favicon.ico?format=100w
- Social card (og:image): http://static1.squarespace.com/static/54500f59e4b02f59c146d3b6/t/59ce61ea017db2c4bd70ab0d/1506697708784/color-mainlogo-01.png?format=1500w

## Brand Personality

Tone: professional · Energy: medium · Audience: environmentally conscious individuals and organizations

## SunFarmer Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **We've installed solar systems at six health clinics in Nepal! — SunFarmer**
  - Image: https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1415323782274-Q3PNRGILBA44DOUXNP47/IMG_3276-copy.jpg
  - Source: http://www.sunfarmer.org/blog-full/weve-installed-solar-systems-at-six-health-clinics-in-nepal
- **Blog — SunFarmer**
  - Image: https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1500393073185-X645Y9IDFVKE0X540TZ0/Screen+Shot+2017-07-18+at+11.50.49+AM.png?format=1500w
  - Source: http://www.sunfarmer.org/blog
- **Namaste from Sunfarmer's Kathmandu Office — SunFarmer**
  - Image: https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1415323787067-2SDFKMCPJ5NGRT5XU19C/2014-07-25-09.49.53.jpg
  - Source: http://www.sunfarmer.org/blog-full/namaste-from-sunfarmers-kathmandu-office
- **Blog — SunFarmer**
  - Image: https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1438804067051-R6NDHOQJCB69SZL7J0M2/blog+header+resize.jpg?format=2500w
  - Source: http://www.sunfarmer.org/blog
- **SEDA Projects-Jumla — SunFarmer**
  - Image: https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1555310760871-IAN1L8TFSMM6NKVQU21J/IMG_20190219_103939.jpg
  - Source: http://www.sunfarmer.org/sindhuli-swp-project-1
- **Blog — SunFarmer**
  - Image: https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1500056704694-ZGBURTJJDL9GU5IUIGVU/Screen+Shot+2017-07-14+at+2.23.34+PM.png?format=2500w
  - Source: http://www.sunfarmer.org/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aktiv Grotesk",
      "role": "heading"
    },
    {
      "family": "Proxima Nova",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#045690",
    "secondary": "#0F3C67",
    "accent": "#00AEEF",
    "background": "#FFFFFF",
    "textPrimary": "#3C342F",
    "link": "#00AEEF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Aktiv Grotesk"
    },
    "fontStacks": {
      "heading": [
        "aktiv-grotesk"
      ],
      "body": [
        "aktiv-grotesk"
      ],
      "paragraph": [
        "aktiv-grotesk"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "http://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1506697706451-9R7560YIXJECI11ZPFH8/color-mainlogo-01.png",
    "favicon": "https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1494598671949-W4TEDS64ZX58UZADUVWS/favicon.ico?format=100w",
    "ogImage": "http://static1.squarespace.com/static/54500f59e4b02f59c146d3b6/t/59ce61ea017db2c4bd70ab0d/1506697708784/color-mainlogo-01.png?format=1500w",
    "logoHref": "/",
    "logoAlt": "SunFarmer"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'SunFarmer'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "The only detected button has a white background, which is not vibrant or indicative of a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "environmentally conscious individuals and organizations"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'SunFarmer'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```