# Sunfolding Brand Identity

A complete profile of **Sunfolding**'s visual system — colors, typography, components, and personality — extracted from http://www.sunfolding.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sunfolding
- Machine-readable JSON: https://characterquilt.com/branding/sunfolding.json
- Per-page llms.txt: https://characterquilt.com/branding/sunfolding/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #293038 |
| Accent | #E1204B |
| Body Font | Proxima Nova |
| Heading Font | Proxima Nova |

## Color Palette

- primary: #293038
- secondary: #BF263A
- accent: #E1204B
- background: #FAFAFA
- textPrimary: #E1204B
- link: #E1204B

## Typography

- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20id%3D%22a%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20version%3D%221.1%22%20viewBox%3D%220%200%2061.3%2045.1%22%20class%3D%22white%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cpath%20d%3D%22M35.4%2C3.7h11.3l-14%2C23%2C12.5%2C18.4h-11.7l-11.3-18.4L35.4%2C3.7Z%22%20fill%3D%22%23e1204b%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M14.7%2C0H3.1l11.6%2C18.9L0%2C40.6h11.9l12.7-21.7L14.7%2C0Z%22%20fill%3D%22%23e1204b%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M51.9%2C6.1c0-.8.2-1.6.6-2.3s1-1.3%2C1.7-1.7%2C1.5-.6%2C2.4-.6%2C1.6.2%2C2.3.6%2C1.3%2C1%2C1.7%2C1.7.6%2C1.5.6%2C2.4-.2%2C1.6-.6%2C2.3-1%2C1.3-1.7%2C1.7-1.5.6-2.4.6-1.7-.2-2.4-.6-1.3-1-1.7-1.7-.6-1.5-.6-2.3ZM52.7%2C6.1c0%2C.7.2%2C1.4.5%2C2s.8%2C1.1%2C1.4%2C1.4%2C1.3.5%2C2%2C.5%2C1.4-.2%2C2-.5%2C1.1-.8%2C1.4-1.4.5-1.3.5-2-.2-1.4-.5-2-.8-1.1-1.4-1.4-1.3-.5-2-.5-1.4.2-2%2C.5-1.1.8-1.4%2C1.4-.5%2C1.3-.5%2C2ZM58.5%2C5c0%2C.7-.3%2C1.2-1%2C1.5l1.5%2C2.5h-1.3l-1.2-2.2h-.6v2.2h-1.2V3.3h1.6c.7%2C0%2C1.3.1%2C1.6.4s.5.7.5%2C1.3ZM56%2C5.9h.4c.3%2C0%2C.5%2C0%2C.7-.2s.2-.4.2-.6%2C0-.5-.2-.6-.4-.2-.7-.2h-.4v1.6Z%22%20fill%3D%22%23e1204b%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E
- Favicon: https://hexxen.com/wp-content/uploads/2022/10/cropped-favicon-32x32.png
- Social card (og:image): https://hexxen.com/wp-content/uploads/2024/07/Hexxen-Team-21-1.jpg

## UI Components

- input: background=transparent, textColor=#000000, borderColor=null, borderRadius=5px, shadow=none
- buttonPrimary: background=#E1204B, textColor=#FFFFFF, borderRadius=30px, shadow=none
- buttonSecondary: background=#E4E4E4, textColor=#293038, borderRadius=38.4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking web design and marketing services

## Sunfolding Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sunfolding (@Sunfolding) / Posts / X**
  - Image: https://pbs.twimg.com/media/Fc3gj88aUAYMo9S.jpg
  - Source: https://x.com/Sunfolding
- **Sunfolding unveils tracker solution for variable terrain - PV Tech**
  - Image: https://www.pv-tech.org/wp-content/uploads/2022/09/Sunfolding_TopoTrack-1024x754.jpg
  - Source: https://www.pv-tech.org/sunfolding-unveils-tracker-solution-for-variable-terrain/
- **Sunfolding adapts solar trackers to uneven topography**
  - Image: https://www.solarpowerworldonline.com/wp-content/uploads/2022/09/Sunfolding_TopoTrack.jpg
  - Source: https://www.solarpowerworldonline.com/2022/09/sunfolding-adapts-solar-trackers-to-uneven-topography/
- **Sunfolding unveils tracker solution for variable terrain - PV Tech**
  - Image: https://www.pv-tech.org/wp-content/uploads/2022/09/Sunfolding_TopoTrack.jpg
  - Source: https://www.pv-tech.org/sunfolding-unveils-tracker-solution-for-variable-terrain/
- **A pandemic, an earthquake — and the end of Sunfolding | Latitude Media**
  - Image: https://i0.wp.com/www.latitudemedia.com/wp-content/uploads/2025/03/Latitude-1920px-32-Image-2025-02-28T172215.708.jpg?fit=1024%2C683&ssl=1
  - Source: https://www.latitudemedia.com/news/a-pandemic-an-earthquake-and-the-end-of-sunfolding/
- **Sunfolding TopoTrack™ Solution Reduces Earthwork by 97% on Any Terrain**
  - Image: https://mma.prnewswire.com/media/1899252/Sunfolding_logo_Logo.jpg?p=facebook
  - Source: https://www.prnewswire.com/news-releases/sunfolding-topotrack-solution-reduces-earthwork-by-97-on-any-terrain-301625014.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#293038",
    "secondary": "#BF263A",
    "accent": "#E1204B",
    "background": "#FAFAFA",
    "textPrimary": "#E1204B",
    "link": "#E1204B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "Proxima Nova",
        "sans-serif"
      ],
      "body": [
        "Proxima Nova",
        "sans-serif"
      ],
      "paragraph": [
        "Proxima Nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76.8px",
      "h2": "57.6px",
      "body": "38.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "19px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E1204B",
      "textColor": "#FFFFFF",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E4E4E4",
      "textColor": "#293038",
      "borderRadius": "38.4px",
      "borderRadiusCorners": {
        "topLeft": "38.4px",
        "topRight": "38.4px",
        "bottomRight": "38.4px",
        "bottomLeft": "38.4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20id%3D%22a%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20version%3D%221.1%22%20viewBox%3D%220%200%2061.3%2045.1%22%20class%3D%22white%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cpath%20d%3D%22M35.4%2C3.7h11.3l-14%2C23%2C12.5%2C18.4h-11.7l-11.3-18.4L35.4%2C3.7Z%22%20fill%3D%22%23e1204b%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M14.7%2C0H3.1l11.6%2C18.9L0%2C40.6h11.9l12.7-21.7L14.7%2C0Z%22%20fill%3D%22%23e1204b%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M51.9%2C6.1c0-.8.2-1.6.6-2.3s1-1.3%2C1.7-1.7%2C1.5-.6%2C2.4-.6%2C1.6.2%2C2.3.6%2C1.3%2C1%2C1.7%2C1.7.6%2C1.5.6%2C2.4-.2%2C1.6-.6%2C2.3-1%2C1.3-1.7%2C1.7-1.5.6-2.4.6-1.7-.2-2.4-.6-1.3-1-1.7-1.7-.6-1.5-.6-2.3ZM52.7%2C6.1c0%2C.7.2%2C1.4.5%2C2s.8%2C1.1%2C1.4%2C1.4%2C1.3.5%2C2%2C.5%2C1.4-.2%2C2-.5%2C1.1-.8%2C1.4-1.4.5-1.3.5-2-.2-1.4-.5-2-.8-1.1-1.4-1.4-1.3-.5-2-.5-1.4.2-2%2C.5-1.1.8-1.4%2C1.4-.5%2C1.3-.5%2C2ZM58.5%2C5c0%2C.7-.3%2C1.2-1%2C1.5l1.5%2C2.5h-1.3l-1.2-2.2h-.6v2.2h-1.2V3.3h1.6c.7%2C0%2C1.3.1%2C1.6.4s.5.7.5%2C1.3ZM56%2C5.9h.4c.3%2C0%2C.5%2C0%2C.7-.2s.2-.4.2-.6%2C0-.5-.2-.6-.4-.2-.7-.2h-.4v1.6Z%22%20fill%3D%22%23e1204b%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://hexxen.com/wp-content/uploads/2022/10/cropped-favicon-32x32.png",
    "ogImage": "https://hexxen.com/wp-content/uploads/2024/07/Hexxen-Team-21-1.jpg",
    "logoHref": "https://hexxen.com",
    "logoAlt": "a"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 25,
    "reasoning": "Selected #1 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Hexxen'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "Button #0 'Contact Us' is the primary CTA due to its vibrant brand color (#E1204B) and action-oriented text, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 3,
      "text": "View Our Work",
      "reasoning": "Button #3 'View Our Work' is selected as secondary because it has a different background color (#E4E4E4) and serves as a supportive action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking web design and marketing services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Hexxen'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```