# Sunset Brand Identity

A complete profile of **Sunset**'s visual system — colors, typography, components, and personality — extracted from https://www.hellosunset.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sunset
- Machine-readable JSON: https://characterquilt.com/branding/sunset.json
- Per-page llms.txt: https://characterquilt.com/branding/sunset/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #AD5137 |
| Accent | #AD5137 |
| Body Font | Geist |
| Heading Font | Tobias |

## Color Palette

- primary: #AD5137
- secondary: #0F87FF
- accent: #AD5137
- background: #F7F3EB
- textPrimary: #211E19
- link: #EDE6DA

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Tobias — https://fonts.google.com/specimen/Tobias

## Visual Assets

- Logo: 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- Favicon: https://cdn.prod.website-files.com/68a33690d1f4be780f5e657d/69320fec85892bd0ebc40014_Favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/68a33690d1f4be780f5e657d/68d59d342079d2c8c7694288_Sunset_link_preview.png

## UI Components

- buttonPrimary: background=#AD5137, textColor=#F7F3EB, borderRadius=24px, shadow=none
- buttonSecondary: background=#211E19, textColor=#F7F3EB, borderColor=#211E19, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: young professionals and explorers

## Sunset Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sunset - Credit Cards & Debts**
  - Image: https://cdn.prod.website-files.com/68a33690d1f4be780f5e657d/692114bfbd7af2c353f919eb_weavy-Recraft%20Crisp%20Upscale-0001.jpeg
  - Source: https://www.hellosunset.com/credit-cards-debt-search
- **Sunset - Property Search**
  - Image: https://cdn.prod.website-files.com/68a33690d1f4be780f5e657d/692116c26abe4d305446d1ae_weavy-Gemini%202.5%20Flash%20(Nano%20Banana)-0001.png
  - Source: https://www.hellosunset.com/property-real-estate-search
- **Sunset - Business Search**
  - Image: https://cdn.prod.website-files.com/68a33690d1f4be780f5e657d/68d59d342079d2c8c7694288_Sunset_link_preview.png
  - Source: https://www.hellosunset.com/business-search
- **Sunset - Bank Account Search**
  - Image: https://cdn.prod.website-files.com/68a33690d1f4be780f5e657d/692114940207527bca5be44a_Woman_at_a_202511210922.jpeg
  - Source: https://www.hellosunset.com/bank-account-search
- **Sunset — Find what they left behind.**
  - Image: https://cdn.prod.website-files.com/68a33690d1f4be780f5e657d/6947369df573c2582490b4be_Sunset_Asset_Discovery_Webflow.png
  - Source: https://www.hellosunset.com/
- **Corona Beer: Sunset O'Clock • Ads of the World™ | Part of The Clio Network**
  - Image: https://www.adsoftheworld.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNzJBREE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--4a9249fae4f374403505438c44349e47429e9d22/2-PR-KIT-SUNSET-O-CLOCK-.jpg
  - Source: https://www.adsoftheworld.com/campaigns/sunset-o-clock

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Tobias",
      "role": "heading"
    },
    {
      "family": "Georgia",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#AD5137",
    "secondary": "#0F87FF",
    "accent": "#AD5137",
    "background": "#F7F3EB",
    "textPrimary": "#211E19",
    "link": "#EDE6DA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Tobias"
    },
    "fontStacks": {
      "heading": [
        "Tobias",
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#AD5137",
      "textColor": "#F7F3EB",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#211E19",
      "textColor": "#F7F3EB",
      "borderColor": "#211E19",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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      "reasoning": "Button #1 has a different background color (#211E19) and serves as a secondary action with the text 'begin search', which is less prominent than the primary CTA."
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    "targetAudience": "young professionals and explorers"
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  "designSystem": {
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      }
    },
    "buttonClassification": {
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      "llmSucceeded": true
    }
  }
}
```