# superglue Brand Identity

A complete profile of **superglue**'s visual system — colors, typography, components, and personality — extracted from https://superglue.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/superglue
- Machine-readable JSON: https://characterquilt.com/branding/superglue.json
- Per-page llms.txt: https://characterquilt.com/branding/superglue/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #000000 |
| Body Font | Inter |
| Heading Font | Crimson Text |

## Color Palette

- primary: #6B7280
- secondary: #FFC927
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #374151

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Crimson Text — https://fonts.google.com/specimen/Crimson+Text

## Visual Assets

- Logo: https://superglue.ai/logos/sg_logo.png
- Favicon: https://superglue.ai/favicon.ico
- Social card (og:image): ./logos/sg_logo.png

## UI Components

- buttonPrimary: background=#000000, textColor=#000000, borderColor=#000000, borderRadius=99px, shadow=none
- buttonSecondary: background=#F9FAFB, textColor=#000000, borderColor=#333333, borderRadius=99px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

## superglue Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Tools - superglue | Tool Library**
  - Image: https://superglue.ai/logos/square_black.png
  - Source: https://superglue.ai/tools/
- **Blog - superglue | Latest Thoughts on API Integration & Workflow Automation**
  - Image: https://superglue.ai/logos/sg_logo.png
  - Source: https://superglue.ai/blog/
- **Blog - superglue | Latest Thoughts on API Integration & Workflow Automation**
  - Image: https://superglue.ai/website_assets/blog_cover_1.webp
  - Source: https://superglue.ai/blog/
- **Blog - superglue | Latest Thoughts on API Integration & Workflow Automation**
  - Image: https://superglue.ai/website_assets/blog_cover_3.webp
  - Source: https://superglue.ai/blog/
- **Blog - superglue | Latest Thoughts on API Integration & Workflow Automation**
  - Image: https://superglue.ai/website_assets/stock-it-pile.png
  - Source: https://superglue.ai/blog/
- **superglue: AI for enterprise integrations**
  - Image: https://superglue.ai/logos/slack.png
  - Source: https://superglue.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Crimson Text",
      "role": "heading"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#FFC927",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#374151"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Crimson Text"
    },
    "fontStacks": {
      "heading": [
        "Crimson Text",
        "serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "YuGothic",
        "Yu Gothic",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "14.08px",
      "body": "19.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "99px",
      "borderRadiusCorners": {
        "topLeft": "99px",
        "topRight": "99px",
        "bottomRight": "99px",
        "bottomLeft": "99px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9FAFB",
      "textColor": "#000000",
      "borderColor": "#333333",
      "borderRadius": "99px",
      "borderRadiusCorners": {
        "topLeft": "99px",
        "topRight": "99px",
        "bottomRight": "99px",
        "bottomLeft": "99px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://superglue.ai/logos/sg_logo.png",
    "favicon": "https://superglue.ai/favicon.ico",
    "ogImage": "./logos/sg_logo.png",
    "logoHref": "/",
    "logoAlt": "Superglue Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'superglue' in the alt text. It is also linked to the homepage, indicating it is the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 is the primary CTA because it uses a dark background (#000000) which stands out against the light background, and the text 'Book a demo' is action-oriented, aligning with the site's focus on enterprise integrations."
    },
    "secondary": {
      "index": 4,
      "text": "Talk to us about self-hosting",
      "reasoning": "Button #4 is selected as the secondary CTA because it has a different background color (#F9FAFB) and offers a related action 'Talk to us about self-hosting', which complements the primary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'superglue' in the alt text. It is also linked to the homepage, indicating it is the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```