# SuperKalam Brand Identity A complete profile of **SuperKalam**'s visual system — colors, typography, components, and personality — extracted from https://superkalam.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/superkalam - Machine-readable JSON: https://characterquilt.com/branding/superkalam.json - Per-page llms.txt: https://characterquilt.com/branding/superkalam/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #257AF3 | | Accent | #257AF3 | | Body Font | Lato | | Heading Font | PT Serif | ## Color Palette - primary: #257AF3 - secondary: #F0B006 - accent: #257AF3 - background: #FFFFFF - textPrimary: #191C1F - link: #1F2937 ## Typography - primary: Lato — https://fonts.google.com/specimen/Lato - heading: PT Serif — https://fonts.google.com/specimen/PT+Serif ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22h-%5B1.25rem%5D%20my-auto%20w-fit%20block%22%20width%3D%22100%22%20height%3D%2217%22%20viewBox%3D%220%200%20100%2017%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M4.624%2012.128C3.84533%2012.128%203.152%2011.9947%202.544%2011.728C1.936%2011.4613%201.456%2011.0987%201.104%2010.64C0.752%2010.1707%200.554667%209.648%200.512%209.072H3.216C3.248%209.38133%203.392%209.632%203.648%209.824C3.904%2010.016%204.21867%2010.112%204.592%2010.112C4.93333%2010.112%205.19467%2010.048%205.376%209.92C5.568%209.78133%205.664%209.60533%205.664%209.392C5.664%209.136%205.53067%208.94933%205.264%208.832C4.99733%208.704%204.56533%208.56533%203.968%208.416C3.328%208.26667%202.79467%208.112%202.368%207.952C1.94133%207.78133%201.57333%207.52%201.264%207.168C0.954667%206.80533%200.8%206.32%200.8%205.712C0.8%205.2%200.938667%204.736%201.216%204.32C1.504%203.89333%201.92%203.55733%202.464%203.312C3.01867%203.06667%203.67467%202.944%204.432%202.944C5.552%202.944%206.432%203.22133%207.072%203.776C7.72267%204.33067%208.096%205.06667%208.192%205.984H5.664C5.62133%205.67467%205.48267%205.42933%205.248%205.248C5.024%205.06667%204.72533%204.976%204.352%204.976C4.032%204.976%203.78667%205.04%203.616%205.168C3.44533%205.28533%203.36%205.45067%203.36%205.664C3.36%205.92%203.49333%206.112%203.76%206.24C4.03733%206.368%204.464%206.496%205.04%206.624C5.70133%206.79467%206.24%206.96533%206.656%207.136C7.072%207.296%207.43467%207.56267%207.744%207.936C8.064%208.29867%208.22933%208.78933%208.24%209.408C8.24%209.93067%208.09067%2010.4%207.792%2010.816C7.504%2011.2213%207.08267%2011.5413%206.528%2011.776C5.984%2012.0107%205.34933%2012.128%204.624%2012.128ZM18.7299%203.072V12H15.9939V10.784C15.7165%2011.1787%2015.3379%2011.4987%2014.8579%2011.744C14.3885%2011.9787%2013.8659%2012.096%2013.2899%2012.096C12.6072%2012.096%2012.0045%2011.9467%2011.4819%2011.648C10.9592%2011.3387%2010.5539%2010.896%2010.2659%2010.32C9.97788%209.744%209.83388%209.06667%209.83388%208.288V3.072H12.5539V7.92C12.5539%208.51733%2012.7085%208.98133%2013.0179%209.312C13.3272%209.64267%2013.7432%209.808%2014.2659%209.808C14.7992%209.808%2015.2205%209.64267%2015.5299%209.312C15.8392%208.98133%2015.9939%208.51733%2015.9939%207.92V3.072H18.7299ZM23.4311%204.336C23.6978%203.92%2024.0658%203.584%2024.5351%203.328C25.0045%203.072%2025.5538%202.944%2026.1831%202.944C26.9191%202.944%2027.5858%203.13067%2028.1831%203.504C28.7805%203.87733%2029.2498%204.41067%2029.5911%205.104C29.9431%205.79733%2030.1191%206.60267%2030.1191%207.52C30.1191%208.43733%2029.9431%209.248%2029.5911%209.952C29.2498%2010.6453%2028.7805%2011.184%2028.1831%2011.568C27.5858%2011.9413%2026.9191%2012.128%2026.1831%2012.128C25.5645%2012.128%2025.0151%2012%2024.5351%2011.744C24.0658%2011.488%2023.6978%2011.1573%2023.4311%2010.752V16.256H20.6951V3.072H23.4311V4.336ZM27.3351%207.52C27.3351%206.83733%2027.1431%206.304%2026.7591%205.92C26.3858%205.52533%2025.9218%205.328%2025.3671%205.328C24.8231%205.328%2024.3591%205.52533%2023.9751%205.92C23.6018%206.31467%2023.4151%206.85333%2023.4151%207.536C23.4151%208.21867%2023.6018%208.75733%2023.9751%209.152C24.3591%209.54667%2024.8231%209.744%2025.3671%209.744C25.9111%209.744%2026.3751%209.54667%2026.7591%209.152C27.1431%208.74667%2027.3351%208.20267%2027.3351%207.52ZM39.9705%207.392C39.9705%207.648%2039.9545%207.91467%2039.9225%208.192H33.7305C33.7732%208.74667%2033.9492%209.17333%2034.2585%209.472C34.5785%209.76%2034.9678%209.904%2035.4265%209.904C36.1092%209.904%2036.5838%209.616%2036.8505%209.04H39.7625C39.6132%209.62667%2039.3412%2010.1547%2038.9465%2010.624C38.5625%2011.0933%2038.0772%2011.4613%2037.4905%2011.728C36.9038%2011.9947%2036.2478%2012.128%2035.5225%2012.128C34.6478%2012.128%2033.8692%2011.9413%2033.1865%2011.568C32.5038%2011.1947%2031.9705%2010.6613%2031.5865%209.968C31.2025%209.27467%2031.0105%208.464%2031.0105%207.536C31.0105%206.608%2031.1972%205.79733%2031.5705%205.104C31.9545%204.41067%2032.4878%203.87733%2033.1705%203.504C33.8532%203.13067%2034.6372%202.944%2035.5225%202.944C36.3865%202.944%2037.1545%203.12533%2037.8265%203.488C38.4985%203.85067%2039.0212%204.368%2039.3945%205.04C39.7785%205.712%2039.9705%206.496%2039.9705%207.392ZM37.1705%206.672C37.1705%206.20267%2037.0105%205.82933%2036.6905%205.552C36.3705%205.27467%2035.9705%205.136%2035.4905%205.136C35.0318%205.136%2034.6425%205.26933%2034.3225%205.536C34.0132%205.80267%2033.8212%206.18133%2033.7465%206.672H37.1705ZM44.1499%204.56C44.4699%204.06933%2044.8699%203.68533%2045.3499%203.408C45.8299%203.12%2046.3632%202.976%2046.9499%202.976V5.872H46.1979C45.5152%205.872%2045.0032%206.02133%2044.6619%206.32C44.3205%206.608%2044.1499%207.12%2044.1499%207.856V12H41.4139V3.072H44.1499V4.56ZM53.7136%2012L50.9936%208.256V12H48.2576V0.16H50.9936V6.704L53.6976%203.072H57.0736L53.3616%207.552L57.1056%2012H53.7136ZM57.6043%207.52C57.6043%206.60267%2057.7749%205.79733%2058.1163%205.104C58.4683%204.41067%2058.94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- Favicon: https://superkalam.com/favicon.ico - Social card (og:image): http://superkalam.com/assets/images/og-thumbnail-home-page.webp ## UI Components - buttonPrimary: background=#257AF3, textColor=#FFFFFF, borderRadius=12px, shadow=none - buttonSecondary: background=#16A245, textColor=#FFFFFF, borderRadius=12px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: UPSC aspirants ## SuperKalam Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Comment on the National Wetland Conservation Programme initiated by the Government of India and name a few India's wetlands of international importance included in the Ramsar Sites. | UPSC Mains 2023 GS1** - Image: https://d1xzxglpo1zn8i.cloudfront.net/web/model-answer-images/ramsar.jpg - Source: https://superkalam.com/upsc-mains/previous-year-question-paper/2023/comment-on-the-national-wetland-conservation-programme-initiated-by-the-government-of-india-and-name-a-few-indias-wetlan-d14a47cf-ff8c-4b32-8d46-5fbba1617005 - **Polity and Governance Notes for UPSC Preparation - Detailed PDF Download** - Image: http://blog-media.superkalam.com/462fb5f0a3_0b0792fb96_311c70bf08.jpg - Source: https://superkalam.com/upsc-mains/notes/polity-and-governance-notes-for-upsc-preparation-detailed-pdf-download - **Poverty and malnutrition create a vicious cycle, adversely affecting human capital formation. What steps can be taken to break the cycle? | UPSC Mains 2024 GS1 Model Answer** - Image: https://d1xzxglpo1zn8i.cloudfront.net/web/model-answer-images/8.%20Vicious%20cycle%20of%20poverty.jpg - Source: https://superkalam.com/upsc-mains/previous-year-question-paper/2024/poverty-and-malnutrition-create-a-vicious-cycle-adversely-affecting-human-capital-formation-what-steps-can-be-taken-to-b-5ce3a9a2-e2e9-4c11-a709-e6c184bdc0ff - **UPSC Preparation: Study Plan, Resources, Expert Tips & Strategies - SuperKalam** - Image: https://superkalam.com/_next/image?url=https%3A%2F%2Fblog-media.superkalam.com%2Fphilosophical_esasy_b503e6b695.webp&w=3840&q=75 - Source: https://superkalam.com/upsc-preparation/page/14 - **June 2025 Current Affairs Magazine for UPSC – SuperKalam | Download, Practice MCQs & Learn Concepts** - Image: http://blog-media.superkalam.com/image_6_171cc368eb.png - Source: https://superkalam.com/current-affairs/articles/june-2025-current-affairs-magazine - **How to Prepare Current Affairs from Monthly Magazine for UPSC?** - Image: http://blog-media.superkalam.com/Monthly_Magazine_for_UPSC_c9a1ca3be2.png - Source: https://superkalam.com/upsc-preparation/resources/how-to-prepare-current-affairs-from-monthly-magazine-for-upsc ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Lato", "role": "body" }, { "family": "PT Serif", "role": "heading" } ], "colors": { "primary": "#257AF3", "secondary": "#F0B006", "accent": "#257AF3", "background": "#FFFFFF", "textPrimary": "#191C1F", "link": "#1F2937" }, "typography": { "fontFamilies": { "primary": "Lato", "heading": "PT Serif" }, "fontStacks": { "heading": [ "__PT_Serif_b096af", "__PT_Serif_Fallback_b096af" ], "body": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol" ], "paragraph": [ "Lato" ] }, "fontSizes": { "h1": "52px", "h2": "24px", "body": "10px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "buttonPrimary": { "background": "#257AF3", "textColor": "#FFFFFF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonSecondary": { "background": "#16A245", "textColor": "#FFFFFF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://superkalam.com/favicon.ico", "ogImage": "http://superkalam.com/assets/images/og-thumbnail-home-page.webp", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is a medium-sized, visible logo in the header with href=home, matching the brand 'SuperKalam'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Start Now", "reasoning": "Button #0 'Start Now' uses the brand's primary color #257AF3, which is vibrant and action-oriented, making it the main call-to-action." }, "secondary": { "index": 1, "text": "Contact Us", "reasoning": "Button #1 'Contact Us' uses a different vibrant color #16A245, suitable for a secondary action, and complements the primary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "UPSC aspirants" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is a medium-sized, visible logo in the header with href=home, matching the brand 'SuperKalam'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```