{ "name": "Superorder", "slug": "superorder", "domain": "https://superorder.com/", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Acumin Pro", "role": "body" }, { "family": "Gilroy", "role": "heading" }, { "family": "Open Sans", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#07241F", "secondary": "#4A5259", "accent": "#2CC27F", "background": "#F9F5F0", "textPrimary": "#2CC27F", "link": "#2CC27F" }, "typography": { "fontFamilies": { "primary": "Acumin Pro", "heading": "Gilroy" }, "fontStacks": { "heading": [ "Gilroy", "sans-serif" ], "body": [ "Acumin rpro", "sans-serif" ], "paragraph": [ "Acumin rpro", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "44px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "16px" }, "components": { "buttonPrimary": { "background": "#2CC27F", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/648819dfa21eef68428950f8/66d41a26223b8886a2400892_Logo%20-3.svg", "favicon": "https://cdn.prod.website-files.com/648819dfa21eef68428950f8/64a47e9172225f6c9c9d5c9b_32x32.jpg", "ogImage": null, "logoHref": "/", "logoAlt": "SUPERORDER" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Superorder'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book Demo", "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #2CC27F, which is consistent with the accent color, and has action-oriented text 'Book Demo'." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "Both buttons have the same background color, making it impossible to select a secondary button with a different color." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "restaurant owners and managers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Superorder'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/superorder/8fbe6e3c2e.webp", "alt": "Understanding Food Delivery Chargebacks and Why They Happen", "source_url": "https://www.superorder.com/blog/understanding-food-delivery-chargebacks-and-why-they-happen", "image_url": "https://cdn.prod.website-files.com/648819dfa21eef68428950fc/64d28e57fea4e1364781c2e9_me6fe77qqg.jpeg", "width": 4032, "height": 2438, "bytes": 1521256, "query": "site:superorder.com", "query_suffix": "site:superorder.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/superorder/c390703df9.webp", "alt": "Blog | Superorder", "source_url": "https://www.superorder.com/blog", "image_url": "https://cdn.prod.website-files.com/648819dfa21eef68428950fc/6605bcc1c1e18673568bad1b_h66oehrnn0.webp", "width": 1920, "height": 1129, "bytes": 581292, "query": "site:superorder.com blog", "query_suffix": "site:superorder.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/superorder/1093793079.webp", "alt": "Virtual Kitchen Dictionary", "source_url": "https://www.superorder.com/blog/virtual-kitchens-glossary", "image_url": "https://cdn.prod.website-files.com/648819dfa21eef68428950fc/65087febe5712ab61e7f3c0c_jasonbriscoeKTrov7eujmsunsplash1_egtq.jpeg", "width": 6000, "height": 4000, "bytes": 1985751, "query": "site:superorder.com", "query_suffix": "site:superorder.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/superorder/4352dbccdd.webp", "alt": "Mastering the Art of Responding to Restaurant Reviews: Dos and Don'ts", "source_url": "https://www.superorder.com/blog/mastering-the-art-of-restaurant-reviews-dos-and-donts", "image_url": "https://cdn.prod.website-files.com/648819dfa21eef68428950fc/654d71cc2027cf5406b789cf_writing_3cq6.jpeg", "width": 1080, "height": 720, "bytes": 96209, "query": "site:superorder.com blog", "query_suffix": "site:superorder.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/superorder/708b0f4ebc.webp", "alt": "How to Ensure Your Virtual Restaurant Is Successful", "source_url": "https://www.superorder.com/blog/virtual-restaurant-success", "image_url": "https://cdn.prod.website-files.com/648819dfa21eef68428950fc/64d249e9b4a9ff436356f5fa_lz1rvatx87.jpeg", "width": 5930, "height": 3554, "bytes": 2484200, "query": "site:superorder.com", "query_suffix": "site:superorder.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/superorder/18b13622ce.webp", "alt": "Mastering the Art of Responding to Restaurant Reviews: Dos and Don'ts", "source_url": "https://www.superorder.com/blog/mastering-the-art-of-restaurant-reviews-dos-and-donts", "image_url": "https://cdn.prod.website-files.com/648819dfa21eef68428950fc/654d7173c6d91d69b3afa7ef_computer_9epg.jpeg", "width": 1080, "height": 719, "bytes": 74534, "query": "site:superorder.com blog", "query_suffix": "site:superorder.com blog" } ], "font_resources": [ { "family": "Acumin Pro", "google_fonts_url": "https://fonts.google.com/specimen/Acumin+Pro" }, { "family": "Gilroy", "google_fonts_url": "https://fonts.google.com/specimen/Gilroy" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Acumin+Pro&family=Gilroy&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/superorder", "agent_instructions": "You are designing or implementing in Superorder's brand identity.\n\n# Brand profile\n- Company: Superorder\n- Source: https://superorder.com/\n- Color scheme: light\n\n# Colors\n- primary: #07241F\n- secondary: #4A5259\n- accent: #2CC27F\n- background: #F9F5F0\n- textPrimary: #2CC27F\n- link: #2CC27F\n\n# Typography\n- primary: Acumin Pro — https://fonts.google.com/specimen/Acumin+Pro\n- heading: Gilroy — https://fonts.google.com/specimen/Gilroy\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#2CC27F, textColor=#FFFFFF, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: restaurant owners and managers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/superorder.json", "page_markdown": "# Superorder Brand Identity\n\nA complete profile of **Superorder**'s visual system — colors, typography, components, and personality — extracted from https://superorder.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/superorder\n- Machine-readable JSON: https://characterquilt.com/branding/superorder.json\n- Per-page llms.txt: https://characterquilt.com/branding/superorder/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #07241F |\n| Accent | #2CC27F |\n| Body Font | Acumin Pro |\n| Heading Font | Gilroy |\n\n## Color Palette\n\n- primary: #07241F\n- secondary: #4A5259\n- accent: #2CC27F\n- background: #F9F5F0\n- textPrimary: #2CC27F\n- link: #2CC27F\n\n## Typography\n\n- primary: Acumin Pro — https://fonts.google.com/specimen/Acumin+Pro\n- heading: Gilroy — https://fonts.google.com/specimen/Gilroy\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/648819dfa21eef68428950f8/66d41a26223b8886a2400892_Logo%20-3.svg\n- Favicon: https://cdn.prod.website-files.com/648819dfa21eef68428950f8/64a47e9172225f6c9c9d5c9b_32x32.jpg\n\n## UI Components\n\n- buttonPrimary: background=#2CC27F, textColor=#FFFFFF, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: restaurant owners and managers\n\n## Superorder Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Understanding Food Delivery Chargebacks and Why They Happen**\n - Image: https://cdn.prod.website-files.com/648819dfa21eef68428950fc/64d28e57fea4e1364781c2e9_me6fe77qqg.jpeg\n - Source: https://www.superorder.com/blog/understanding-food-delivery-chargebacks-and-why-they-happen\n- **Blog | Superorder**\n - Image: https://cdn.prod.website-files.com/648819dfa21eef68428950fc/6605bcc1c1e18673568bad1b_h66oehrnn0.webp\n - Source: https://www.superorder.com/blog\n- **Virtual Kitchen Dictionary**\n - Image: https://cdn.prod.website-files.com/648819dfa21eef68428950fc/65087febe5712ab61e7f3c0c_jasonbriscoeKTrov7eujmsunsplash1_egtq.jpeg\n - Source: https://www.superorder.com/blog/virtual-kitchens-glossary\n- **Mastering the Art of Responding to Restaurant Reviews: Dos and Don'ts**\n - Image: https://cdn.prod.website-files.com/648819dfa21eef68428950fc/654d71cc2027cf5406b789cf_writing_3cq6.jpeg\n - Source: https://www.superorder.com/blog/mastering-the-art-of-restaurant-reviews-dos-and-donts\n- **How to Ensure Your Virtual Restaurant Is Successful**\n - Image: https://cdn.prod.website-files.com/648819dfa21eef68428950fc/64d249e9b4a9ff436356f5fa_lz1rvatx87.jpeg\n - Source: https://www.superorder.com/blog/virtual-restaurant-success\n- **Mastering the Art of Responding to Restaurant Reviews: Dos and Don'ts**\n - Image: https://cdn.prod.website-files.com/648819dfa21eef68428950fc/654d7173c6d91d69b3afa7ef_computer_9epg.jpeg\n - Source: https://www.superorder.com/blog/mastering-the-art-of-restaurant-reviews-dos-and-donts\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Acumin Pro\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Gilroy\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Open Sans\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Helvetica\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Roboto\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#07241F\",\n \"secondary\": \"#4A5259\",\n \"accent\": \"#2CC27F\",\n \"background\": \"#F9F5F0\",\n \"textPrimary\": \"#2CC27F\",\n \"link\": \"#2CC27F\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Acumin Pro\",\n \"heading\": \"Gilroy\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Gilroy\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Acumin rpro\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Acumin rpro\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"56px\",\n \"h2\": \"44px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"16px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#2CC27F\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://cdn.prod.website-files.com/648819dfa21eef68428950f8/66d41a26223b8886a2400892_Logo%20-3.svg\",\n \"favicon\": \"https://cdn.prod.website-files.com/648819dfa21eef68428950f8/64a47e9172225f6c9c9d5c9b_32x32.jpg\",\n \"ogImage\": null,\n \"logoHref\": \"/\",\n \"logoAlt\": \"SUPERORDER\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Superorder'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Book Demo\",\n \"reasoning\": \"Button #0 is selected as the primary CTA because it uses the vibrant brand color #2CC27F, which is consistent with the accent color, and has action-oriented text 'Book Demo'.\"\n },\n \"secondary\": {\n \"index\": -1,\n \"text\": \"N/A\",\n \"reasoning\": \"Both buttons have the same background color, making it impossible to select a secondary button with a different color.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"restaurant owners and managers\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.9,\n \"overall\": 0.9\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Superorder'.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }