# Superorder Brand Identity

A complete profile of **Superorder**'s visual system — colors, typography, components, and personality — extracted from https://superorder.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/superorder
- Machine-readable JSON: https://characterquilt.com/branding/superorder.json
- Per-page llms.txt: https://characterquilt.com/branding/superorder/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #07241F |
| Accent | #2CC27F |
| Body Font | Acumin Pro |
| Heading Font | Gilroy |

## Color Palette

- primary: #07241F
- secondary: #4A5259
- accent: #2CC27F
- background: #F9F5F0
- textPrimary: #2CC27F
- link: #2CC27F

## Typography

- primary: Acumin Pro — https://fonts.google.com/specimen/Acumin+Pro
- heading: Gilroy — https://fonts.google.com/specimen/Gilroy

## Visual Assets

- Logo: https://cdn.prod.website-files.com/648819dfa21eef68428950f8/66d41a26223b8886a2400892_Logo%20-3.svg
- Favicon: https://cdn.prod.website-files.com/648819dfa21eef68428950f8/64a47e9172225f6c9c9d5c9b_32x32.jpg

## UI Components

- buttonPrimary: background=#2CC27F, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: restaurant owners and managers

## Superorder Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Understanding Food Delivery Chargebacks and Why They Happen**
  - Image: https://cdn.prod.website-files.com/648819dfa21eef68428950fc/64d28e57fea4e1364781c2e9_me6fe77qqg.jpeg
  - Source: https://www.superorder.com/blog/understanding-food-delivery-chargebacks-and-why-they-happen
- **Blog | Superorder**
  - Image: https://cdn.prod.website-files.com/648819dfa21eef68428950fc/6605bcc1c1e18673568bad1b_h66oehrnn0.webp
  - Source: https://www.superorder.com/blog
- **Virtual Kitchen Dictionary**
  - Image: https://cdn.prod.website-files.com/648819dfa21eef68428950fc/65087febe5712ab61e7f3c0c_jasonbriscoeKTrov7eujmsunsplash1_egtq.jpeg
  - Source: https://www.superorder.com/blog/virtual-kitchens-glossary
- **Mastering the Art of Responding to Restaurant Reviews: Dos and Don'ts**
  - Image: https://cdn.prod.website-files.com/648819dfa21eef68428950fc/654d71cc2027cf5406b789cf_writing_3cq6.jpeg
  - Source: https://www.superorder.com/blog/mastering-the-art-of-restaurant-reviews-dos-and-donts
- **How to Ensure Your Virtual Restaurant Is Successful**
  - Image: https://cdn.prod.website-files.com/648819dfa21eef68428950fc/64d249e9b4a9ff436356f5fa_lz1rvatx87.jpeg
  - Source: https://www.superorder.com/blog/virtual-restaurant-success
- **Mastering the Art of Responding to Restaurant Reviews: Dos and Don'ts**
  - Image: https://cdn.prod.website-files.com/648819dfa21eef68428950fc/654d7173c6d91d69b3afa7ef_computer_9epg.jpeg
  - Source: https://www.superorder.com/blog/mastering-the-art-of-restaurant-reviews-dos-and-donts

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Acumin Pro",
      "role": "body"
    },
    {
      "family": "Gilroy",
      "role": "heading"
    },
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#07241F",
    "secondary": "#4A5259",
    "accent": "#2CC27F",
    "background": "#F9F5F0",
    "textPrimary": "#2CC27F",
    "link": "#2CC27F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Acumin Pro",
      "heading": "Gilroy"
    },
    "fontStacks": {
      "heading": [
        "Gilroy",
        "sans-serif"
      ],
      "body": [
        "Acumin rpro",
        "sans-serif"
      ],
      "paragraph": [
        "Acumin rpro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "44px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2CC27F",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/648819dfa21eef68428950f8/66d41a26223b8886a2400892_Logo%20-3.svg",
    "favicon": "https://cdn.prod.website-files.com/648819dfa21eef68428950f8/64a47e9172225f6c9c9d5c9b_32x32.jpg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "SUPERORDER"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Superorder'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book Demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #2CC27F, which is consistent with the accent color, and has action-oriented text 'Book Demo'."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons have the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "restaurant owners and managers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Superorder'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```