# Supertone Brand Identity A complete profile of **Supertone**'s visual system — colors, typography, components, and personality — extracted from https://www.supertone.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/supertone - Machine-readable JSON: https://characterquilt.com/branding/supertone.json - Per-page llms.txt: https://characterquilt.com/branding/supertone/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #6B7280 | | Accent | #111827 | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #6B7280 - secondary: #4B5563 - accent: #111827 - background: #111827 - textPrimary: #FFFFFF - link: #111827 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Social card (og:image): https://www.supertone.com/assets/producer-bw.jpg ## UI Components - buttonPrimary: background=#111827, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(59, 130, 246) 0px 0px 4px 1px, rgb(128, 0, 128) 1px 1px 3px 0px - buttonSecondary: background=transparent, textColor=#000000, borderColor=#BFDBFE, borderRadius=12px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: musicians and music producers ## Supertone Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Supertone National Triolian Guitar (Resonator Guitar, 1930) - $46, or $869.49 with inflation. : r/vintageads** - Image: https://i.redd.it/at0gljybch4e1.jpeg - Source: https://www.reddit.com/r/vintageads/comments/1h524wm/supertone_national_triolian_guitar_resonator/ - **Big Ocean JJ Supertone AI and Music Accessibility - Music Ally** - Image: https://i0.wp.com/musically.com/wp-content/uploads/2025/07/SUPERTONE-X-BIG-OCEAN.jpg?fit=1898%2C1265&ssl=1 - Source: https://musically.com/2025/07/11/k-pop-act-big-ocean-jj-used-supertone-ai-voice-tech-for-new-single/ - **Supertone Play** - Image: https://cdn.prod.website-files.com/668a46e0b1dd4bdf4629382e/689af53b2965ba730eba86bc_Web_OG_Play.webp - Source: https://www.supertone.ai/en/play - **HYBE invests more in AI audio tech start-up Supertone, becomes largest shareholder** - Image: https://koreajoongangdaily.joins.com/data/photo/2023/01/31/b811215f-b95b-45aa-8f40-66389a369bc0.jpg - Source: https://koreajoongangdaily.joins.com/2023/01/31/business/industry/HYBE-Supertone-AI/20230131115559236.html - **Supertone Play** - Image: https://cdn.prod.website-files.com/668a46e0b1dd4bdf4629382e/687efa5aa899dfe53749c13b_Play_prod_sha.webp - Source: https://www.supertone.ai/en/play ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Helvetica Neue", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "Noto Sans", "role": "body" }, { "family": "Segoe UI", "role": "body" } ], "colors": { "primary": "#6B7280", "secondary": "#4B5563", "accent": "#111827", "background": "#111827", "textPrimary": "#FFFFFF", "link": "#111827" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Noto Color Emoji" ], "body": [ "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Noto Color Emoji" ] }, "fontSizes": { "h1": "60px", "h2": "36px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#111827", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(59, 130, 246) 0px 0px 4px 1px, rgb(128, 0, 128) 1px 1px 3px 0px" }, "buttonSecondary": { "background": "transparent", "textColor": "#000000", "borderColor": "#BFDBFE", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": null, "favicon": null, "ogImage": "https://www.supertone.com/assets/producer-bw.jpg" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started for free", "reasoning": "The button 'Get started for free' has a dark background (#111827) and action-oriented text, making it the primary CTA. It stands out due to its solid color and clear call-to-action." }, "secondary": { "index": 1, "text": "Instant collaborationShare samples with your collaborators in less than 3 clicks. Say goodbye to sea", "reasoning": "Button #1 has a transparent background with a border, making it less prominent and suitable as a secondary button. It provides additional information rather than a direct call-to-action." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "musicians and music producers" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": false, "llmSucceeded": false, "finalSource": "none" }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```