# SureBright Brand Identity

A complete profile of **SureBright**'s visual system — colors, typography, components, and personality — extracted from https://surebright.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/surebright
- Machine-readable JSON: https://characterquilt.com/branding/surebright.json
- Per-page llms.txt: https://characterquilt.com/branding/surebright/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0558FF |
| Accent | #0558FF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0558FF
- secondary: #3898EC
- accent: #0558FF
- background: #FFFFFF
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/67ee88950221bb0ea9ce4824/680ade693760f7baafdaa379_Logo.svg
- Favicon: https://cdn.prod.website-files.com/67ee88950221bb0ea9ce4824/682c712911654cc6d1a3119e_logo-1-7%20(1).png

## UI Components

- buttonPrimary: background=#0558FF, textColor=#FFFFFF, borderRadius=30px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking warranty solutions

## SureBright Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Tariffs vs. Merchants: Who Survives the 2025 Retail Reset?**
  - Image: https://cdn.prod.website-files.com/6840f16cd2559f730b796894/68bef544fc4877e1963a20a3_concentrated-coworkers-discussing-company-business-strategies_11zon.jpg
  - Source: https://www.surebright.com/blog/tariffs-and-merchants-past-strain-the-future-uncertainty-and-a-holiday-season-on-edge
- **The AI content paradox: why more publishing feels like less?**
  - Image: https://cdn.prod.website-files.com/6840f16cd2559f730b796894/68db867123465e03c2acb81e_AI%20blog%20image.jpg
  - Source: https://www.surebright.com/blog/three-years-millions-of-articles-later-what-has-ai-content-really-delivered
- **Four Things to Look for to Avoid Planned Obsolescence This Holidays**
  - Image: https://cdn.prod.website-files.com/6840f16cd2559f730b796894/6915a8837382cf1c4c0d7343_medium-shot-woman-restoring-furniture_11zon.jpg
  - Source: https://www.surebright.com/blog/planned-obsolescence-or-built-to-last-five-ways-to-tell-the-difference
- **The AI content paradox: why more publishing feels like less?**
  - Image: https://cdn.prod.website-files.com/6840f16cd2559f730b796894/68ada8d56944ec2a46746489_blog%20picture%20.jpg
  - Source: https://www.surebright.com/blog/three-years-millions-of-articles-later-what-has-ai-content-really-delivered
- **2026 Guide to Water Heater Warranties: What's Covered, What's Not & How  Third-Party Warranty Providers Help**
  - Image: https://cdn.prod.website-files.com/6840f16cd2559f730b796894/695d255688c8400c131e8b6c_pexels-castorlystock-3829560.jpg
  - Source: https://www.surebright.com/blog/your-standard-water-heater-warranty-probably-doesnt-cover-what-you-think-it-does
- **Hyperlocal Marketing: What is it & how can you use it to scale locally**
  - Image: https://cdn.prod.website-files.com/6840f16cd2559f730b796894/69dd2e0751cd63e96f2b915f_pexels-olia-danilevich-8145328.jpg
  - Source: https://www.surebright.com/blog/what-is-hyperlocal-marketing-why-is-it-taking-over-traditional-marketing-channels

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0558FF",
    "secondary": "#3898EC",
    "accent": "#0558FF",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "28.8px",
      "h2": "28.8px",
      "body": "19.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0558FF",
      "textColor": "#FFFFFF",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67ee88950221bb0ea9ce4824/680ade693760f7baafdaa379_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/67ee88950221bb0ea9ce4824/682c712911654cc6d1a3119e_logo-1-7%20(1).png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 26,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'SureBright'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is the primary CTA due to its action-oriented text and vibrant brand color (#0558FF), making it the most prominent call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color (#0558FF), so no valid secondary button with a different color exists."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking warranty solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'SureBright'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```