# Svix Brand Identity

A complete profile of **Svix**'s visual system — colors, typography, components, and personality — extracted from https://www.svix.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/svix
- Machine-readable JSON: https://characterquilt.com/branding/svix.json
- Per-page llms.txt: https://characterquilt.com/branding/svix/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2C70FF |
| Accent | #2C70FF |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #2C70FF
- secondary: #A9B7C6
- accent: #2C70FF
- background: #FFFFFF
- textPrimary: #1C1C46
- link: #1C1C46

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://www.svix.com/_next/static/media/svix-logo-text-white.f84c2cda.svg
- Favicon: https://www.svix.com/icon.svg
- Social card (og:image): https://www.svix.com/_next/static/media/social-banner.60fb782d.png

## UI Components

- input: background=#FFFFFF, textColor=#1C1C46, borderColor=#D1D5DB, borderRadius=6px, shadow=none
- buttonPrimary: background=#2C70FF, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#1C1C46, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and enterprises

## Svix Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Webhooks Are Harder Than They Seem | Svix Blog**
  - Image: https://www.svix.com/blog/static/images/generated/cover-EZC4RYCC.png
  - Source: https://www.svix.com/blog/webhooks-are-harder-than-they-seem/
- **Svix Changelog November 2025 | Svix Blog**
  - Image: https://www.svix.com/blog/static/images/generated/analytics-Y7HLGK47.png
  - Source: https://www.svix.com/blog/changelog-11-2025/
- **Operational Email Notifications | Svix Blog**
  - Image: https://www.svix.com/blog/static/images/generated/cover-NPUDMPKR.png
  - Source: https://www.svix.com/blog/introducing-email-notifications/
- **Google Forms Webhook Tutorial | Svix Resources**
  - Image: https://www.svix.com/resources/assets/images/trigger-settings-3ea127ae7d6173509b485411f08422ac.jpeg
  - Source: https://www.svix.com/resources/guides/google-forms-webhook/
- **Common HTTP Implementation Quirks | Svix Blog**
  - Image: https://www.svix.com/blog/static/images/generated/cover-V5DWB45K.png
  - Source: https://www.svix.com/blog/http-oddities/
- **Google Sheets Webhook Integration Tutorial | Svix Resources**
  - Image: https://www.svix.com/resources/assets/images/google-sheets-sender-aaada506db1c8ba9a716497845ae7c72.jpeg
  - Source: https://www.svix.com/resources/guides/google-sheets-webhook-integration-tutorial/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2C70FF",
    "secondary": "#A9B7C6",
    "accent": "#2C70FF",
    "background": "#FFFFFF",
    "textPrimary": "#1C1C46",
    "link": "#1C1C46"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "grotesk",
        "grotesk Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "grotesk",
        "grotesk Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "16px",
      "body": "14.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1C1C46",
      "borderColor": "#D1D5DB",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2C70FF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1C1C46",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.svix.com/_next/static/media/svix-logo-text-white.f84c2cda.svg",
    "favicon": "https://www.svix.com/icon.svg",
    "ogImage": "https://www.svix.com/_next/static/media/social-banner.60fb782d.png",
    "logoHref": "/",
    "logoAlt": "Svix"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 12,
    "reasoning": "Selected #12 because it is visible, located in the header, links to the homepage, and matches the brand name 'Svix'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started for free",
      "reasoning": "Button #0 'Get started for free' uses a vibrant brand color (#2C70FF) and has strong CTA text, making it the primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Read the docs",
      "reasoning": "Button #3 'Read the docs' has a different background color (#1C1C46) and serves as a secondary action, providing additional information."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and enterprises"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 12,
        "selectedLogoReasoning": "Selected #12 because it is visible, located in the header, links to the homepage, and matches the brand name 'Svix'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```