{
  "name": "Swan",
  "slug": "swan",
  "domain": "https://www.swan.io/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#766E80",
      "secondary": "#896DC5",
      "accent": "#4353FF",
      "background": "#FCFBFD",
      "textPrimary": "#212121",
      "link": "#4353FF"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Inter"
      },
      "fontStacks": {
        "heading": [
          "Inter",
          "sans-serif"
        ],
        "body": [
          "Inter",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "48px",
        "h2": "40px",
        "body": "18px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "6px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#212121",
        "textColor": "#FCFBFD",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "rgba(139, 129, 150, 0.03) 0px 8px 8px 0px"
      },
      "buttonSecondary": {
        "background": "#F7F5FA",
        "textColor": "#212121",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/67eb90a93cd70db809b4397a/67f639b8f4da416a538dff68_swan-logo.svg",
      "favicon": "https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/67693755cad44a9973fa96b9_favicon-32x32.png",
      "ogImage": "https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/681a1c6472d18ee28e8db9ad_Thumbnail%20(1).png"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 27,
      "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Swan'.",
      "confidence": 0.95,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 3,
        "text": "Talk to our team",
        "reasoning": "Button #3 'Talk to our team' uses a dark background (#212121) which contrasts well with the text, making it stand out as a primary CTA. The text is action-oriented, encouraging user interaction."
      },
      "secondary": {
        "index": 6,
        "text": "Prop TechIntegrate accounts and payments to help property managers, landlords, and tenants make paym",
        "reasoning": "Button #6 'Prop TechIntegrate accounts and payments...' uses a lighter background (#F7F5FA), making it suitable as a secondary CTA. It provides additional information without being as prominent as the primary button."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "businesses looking to integrate banking features"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.95,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Swan'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/swan/0b13ecd787.webp",
      "alt": "Enviar una transferencia internacional – SWAN Support",
      "source_url": "https://support.swan.io/hc/es/articles/21321239956765-Enviar-una-transferencia-internacional",
      "image_url": "https://support.swan.io/hc/article_attachments/22651412041629",
      "width": 2554,
      "height": 3114,
      "bytes": 469834,
      "query": "site:swan.io",
      "query_suffix": "site:swan.io"
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/swan/0df052ed45.webp",
      "alt": "Insights on Embedded Banking - Swan's Blog",
      "source_url": "https://www.swan.io/blog",
      "image_url": "https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/69afdcf92438bb71774e1c15_Salary%20transparency%20blog%20post.webp",
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      "height": 746,
      "bytes": 49606,
      "query": "site:swan.io blog",
      "query_suffix": "site:swan.io blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/swan/b6951330ae.webp",
      "alt": "Wielding embedded finance to perfect Expense Management",
      "source_url": "https://www.swan.io/blog-posts/wielding-embedded-finance-to-perfect-expense-management",
      "image_url": "https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/63c694ca516a804f0f99e656_Expense%20software%20money%20flow%20with%20embedded%20finance.webp",
      "width": 3840,
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      "bytes": 86318,
      "query": "site:swan.io",
      "query_suffix": "site:swan.io"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/swan/df395b4a08.webp",
      "alt": "Insights on Embedded Banking - Swan's Blog",
      "source_url": "https://www.swan.io/blog",
      "image_url": "https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/681b867d00ef828d6b41606d_Partner%20Stories%20-%20Template%2019.webp",
      "width": 282,
      "height": 380,
      "bytes": 16698,
      "query": "site:swan.io blog",
      "query_suffix": "site:swan.io blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/swan/e3d45ff1dc.webp",
      "alt": "Swan - Finanzmanagement",
      "source_url": "https://www.swan.io/de/solution/financial-management",
      "image_url": "https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/66180dc4f437fea9c75e018e_Financial%20Dashboard%20V5%20(4).png",
      "width": 3440,
      "height": 2298,
      "bytes": 550021,
      "query": "site:swan.io",
      "query_suffix": "site:swan.io"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/swan/c7cd6b109a.webp",
      "alt": "Insights on Embedded Banking - Swan's Blog",
      "source_url": "https://www.swan.io/blog",
      "image_url": "https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/69e21da4e2cd8a5a1f61e217_Blog%20-%20Embedded%20insurance%20(2).png",
      "width": 1830,
      "height": 746,
      "bytes": 1062111,
      "query": "site:swan.io blog",
      "query_suffix": "site:swan.io blog"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/swan",
  "agent_instructions": "You are designing or implementing in Swan's brand identity.\n\n# Brand profile\n- Company: Swan\n- Source: https://www.swan.io/\n- Color scheme: light\n\n# Colors\n- primary: #766E80\n- secondary: #896DC5\n- accent: #4353FF\n- background: #FCFBFD\n- textPrimary: #212121\n- link: #4353FF\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#212121, textColor=#FCFBFD, borderRadius=6px, shadow=rgba(139, 129, 150, 0.03) 0px 8px 8px 0px\n- buttonSecondary: background=#F7F5FA, textColor=#212121, borderRadius=10px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: businesses looking to integrate banking features\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/swan.json",
  "page_markdown": "# Swan Brand Identity\n\nA complete profile of **Swan**'s visual system — colors, typography, components, and personality — extracted from https://www.swan.io/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/swan\n- Machine-readable JSON: https://characterquilt.com/branding/swan.json\n- Per-page llms.txt: https://characterquilt.com/branding/swan/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #766E80 |\n| Accent | #4353FF |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #766E80\n- secondary: #896DC5\n- accent: #4353FF\n- background: #FCFBFD\n- textPrimary: #212121\n- link: #4353FF\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/67eb90a93cd70db809b4397a/67f639b8f4da416a538dff68_swan-logo.svg\n- Favicon: https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/67693755cad44a9973fa96b9_favicon-32x32.png\n- Social card (og:image): https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/681a1c6472d18ee28e8db9ad_Thumbnail%20(1).png\n\n## UI Components\n\n- buttonPrimary: background=#212121, textColor=#FCFBFD, borderRadius=6px, shadow=rgba(139, 129, 150, 0.03) 0px 8px 8px 0px\n- buttonSecondary: background=#F7F5FA, textColor=#212121, borderRadius=10px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: businesses looking to integrate banking features\n\n## Swan Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Enviar una transferencia internacional – SWAN Support**\n  - Image: https://support.swan.io/hc/article_attachments/22651412041629\n  - Source: https://support.swan.io/hc/es/articles/21321239956765-Enviar-una-transferencia-internacional\n- **Insights on Embedded Banking - Swan's Blog**\n  - Image: https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/69afdcf92438bb71774e1c15_Salary%20transparency%20blog%20post.webp\n  - Source: https://www.swan.io/blog\n- **Wielding embedded finance to perfect Expense Management**\n  - Image: https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/63c694ca516a804f0f99e656_Expense%20software%20money%20flow%20with%20embedded%20finance.webp\n  - Source: https://www.swan.io/blog-posts/wielding-embedded-finance-to-perfect-expense-management\n- **Insights on Embedded Banking - Swan's Blog**\n  - Image: https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/681b867d00ef828d6b41606d_Partner%20Stories%20-%20Template%2019.webp\n  - Source: https://www.swan.io/blog\n- **Swan - Finanzmanagement**\n  - Image: https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/66180dc4f437fea9c75e018e_Financial%20Dashboard%20V5%20(4).png\n  - Source: https://www.swan.io/de/solution/financial-management\n- **Insights on Embedded Banking - Swan's Blog**\n  - Image: https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/69e21da4e2cd8a5a1f61e217_Blog%20-%20Embedded%20insurance%20(2).png\n  - Source: https://www.swan.io/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#766E80\",\n    \"secondary\": \"#896DC5\",\n    \"accent\": \"#4353FF\",\n    \"background\": \"#FCFBFD\",\n    \"textPrimary\": \"#212121\",\n    \"link\": \"#4353FF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"48px\",\n      \"h2\": \"40px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"6px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#212121\",\n      \"textColor\": \"#FCFBFD\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"rgba(139, 129, 150, 0.03) 0px 8px 8px 0px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#F7F5FA\",\n      \"textColor\": \"#212121\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/67eb90a93cd70db809b4397a/67f639b8f4da416a538dff68_swan-logo.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/67693755cad44a9973fa96b9_favicon-32x32.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/681a1c6472d18ee28e8db9ad_Thumbnail%20(1).png\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 27,\n    \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Swan'.\",\n    \"confidence\": 0.95,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 3,\n      \"text\": \"Talk to our team\",\n      \"reasoning\": \"Button #3 'Talk to our team' uses a dark background (#212121) which contrasts well with the text, making it stand out as a primary CTA. The text is action-oriented, encouraging user interaction.\"\n    },\n    \"secondary\": {\n      \"index\": 6,\n      \"text\": \"Prop TechIntegrate accounts and payments to help property managers, landlords, and tenants make paym\",\n      \"reasoning\": \"Button #6 'Prop TechIntegrate accounts and payments...' uses a lighter background (#F7F5FA), making it suitable as a secondary CTA. It provides additional information without being as prominent as the primary button.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"businesses looking to integrate banking features\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.95,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Swan'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}