# Swan Brand Identity

A complete profile of **Swan**'s visual system — colors, typography, components, and personality — extracted from https://www.swan.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/swan
- Machine-readable JSON: https://characterquilt.com/branding/swan.json
- Per-page llms.txt: https://characterquilt.com/branding/swan/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #766E80 |
| Accent | #4353FF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #766E80
- secondary: #896DC5
- accent: #4353FF
- background: #FCFBFD
- textPrimary: #212121
- link: #4353FF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/67eb90a93cd70db809b4397a/67f639b8f4da416a538dff68_swan-logo.svg
- Favicon: https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/67693755cad44a9973fa96b9_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/681a1c6472d18ee28e8db9ad_Thumbnail%20(1).png

## UI Components

- buttonPrimary: background=#212121, textColor=#FCFBFD, borderRadius=6px, shadow=rgba(139, 129, 150, 0.03) 0px 8px 8px 0px
- buttonSecondary: background=#F7F5FA, textColor=#212121, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking to integrate banking features

## Swan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Enviar una transferencia internacional – SWAN Support**
  - Image: https://support.swan.io/hc/article_attachments/22651412041629
  - Source: https://support.swan.io/hc/es/articles/21321239956765-Enviar-una-transferencia-internacional
- **Insights on Embedded Banking - Swan's Blog**
  - Image: https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/69afdcf92438bb71774e1c15_Salary%20transparency%20blog%20post.webp
  - Source: https://www.swan.io/blog
- **Wielding embedded finance to perfect Expense Management**
  - Image: https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/63c694ca516a804f0f99e656_Expense%20software%20money%20flow%20with%20embedded%20finance.webp
  - Source: https://www.swan.io/blog-posts/wielding-embedded-finance-to-perfect-expense-management
- **Insights on Embedded Banking - Swan's Blog**
  - Image: https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/681b867d00ef828d6b41606d_Partner%20Stories%20-%20Template%2019.webp
  - Source: https://www.swan.io/blog
- **Swan - Finanzmanagement**
  - Image: https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/66180dc4f437fea9c75e018e_Financial%20Dashboard%20V5%20(4).png
  - Source: https://www.swan.io/de/solution/financial-management
- **Insights on Embedded Banking - Swan's Blog**
  - Image: https://cdn.prod.website-files.com/609a39f33751ff5f25c610e1/69e21da4e2cd8a5a1f61e217_Blog%20-%20Embedded%20insurance%20(2).png
  - Source: https://www.swan.io/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#766E80",
    "secondary": "#896DC5",
    "accent": "#4353FF",
    "background": "#FCFBFD",
    "textPrimary": "#212121",
    "link": "#4353FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#212121",
      "textColor": "#FCFBFD",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(139, 129, 150, 0.03) 0px 8px 8px 0px"
    },
    "buttonSecondary": {
      "background": "#F7F5FA",
      "textColor": "#212121",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67eb90a93cd70db809b4397a/67f639b8f4da416a538dff68_swan-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/67693755cad44a9973fa96b9_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/681a1c6472d18ee28e8db9ad_Thumbnail%20(1).png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 27,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Swan'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Talk to our team",
      "reasoning": "Button #3 'Talk to our team' uses a dark background (#212121) which contrasts well with the text, making it stand out as a primary CTA. The text is action-oriented, encouraging user interaction."
    },
    "secondary": {
      "index": 6,
      "text": "Prop TechIntegrate accounts and payments to help property managers, landlords, and tenants make paym",
      "reasoning": "Button #6 'Prop TechIntegrate accounts and payments...' uses a lighter background (#F7F5FA), making it suitable as a secondary CTA. It provides additional information without being as prominent as the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses looking to integrate banking features"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Swan'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```