# Swap Brand Identity A complete profile of **Swap**'s visual system — colors, typography, components, and personality — extracted from https://www.swap-commerce.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/swap - Machine-readable JSON: https://characterquilt.com/branding/swap.json - Per-page llms.txt: https://characterquilt.com/branding/swap/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #A3FDA7 | | Accent | #A3FDA7 | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #A3FDA7 - secondary: #0D5B3B - accent: #A3FDA7 - background: #FFFFFF - textPrimary: #000000 - link: #F2FFE3 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: https://www.swap-commerce.com/Wordmark@2x.png - Favicon: https://cdn.sanity.io/images/yqjhv3kv/production/afcb9aac08708f5c7c390879553b8b4be0bdd184-32x32.png - Social card (og:image): https://cdn.sanity.io/images/yqjhv3kv/production/8a30678bcf375982957978b1f5b4bd4c4eb1c3d1-1200x630.png?w=1200&h=630&fm=jpg&q=75&fit=max&auto=format&v=2026-04-13T16%3A19%3A46Z ## UI Components - input: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=100px, shadow=none - buttonPrimary: background=#A3FDA7, textColor=#000000, borderColor=#A3FDA7, borderRadius=200px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: e-commerce businesses ## Swap Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **BFCM Guide / Christmas in July | Swap | Swap** - Image: https://cdn.sanity.io/images/yqjhv3kv/production/83172d5cc838e4736424e6953ea37d393def71d4-4400x2656.jpg - Source: https://www.swap-commerce.com/christmas-in-july - **Blog | Swap | Swap** - Image: https://cdn.sanity.io/images/yqjhv3kv/production/7b58f2901e4fb18f457e92e79314e99abaf92e6a-2380x1932.png - Source: https://www.swap-commerce.com/blog - **The resilient commerce report: 4 ways to win BFCM 2025 | Swap | Swap** - Image: https://cdn.sanity.io/images/yqjhv3kv/production/056178efa1d0e6679240a3ea43ad637fea542de8-3840x2352.jpg?w=3840&q=100&auto=format&fit=max - Source: https://www.swap-commerce.com/resilient-commerce - **The 10 Best Countries for Cross Border Expansion | Blog l Swap Commerce | Swap | Swap** - Image: https://cdn.sanity.io/images/yqjhv3kv/production/2f4f468c5aba1067dabd3ea067b97b8c8d019c70-1190x966.png?rect=0,171,1190,625&w=1200&h=630&fm=jpg&q=75&fit=max&auto=format&v=2025-08-13T14%3A44%3A25Z - Source: https://www.swap-commerce.com/blog/the-best-countries-for-cross-border-expanision - **Blog | Swap | Swap** - Image: https://cdn.sanity.io/images/yqjhv3kv/production/ebacb40dd65f14cc490556d763cfc33e4203b0a3-2380x1932.png?w=3840&q=100&auto=format&fit=max - Source: https://www.swap-commerce.com/blog - **How AX Paris Saved Millions and Scaled Returns with Dedicated Support | Swap | Swap** - Image: https://cdn.sanity.io/images/yqjhv3kv/production/bba5f0e728504d0968ae747276d523b4f961ba86-4320x2667.png?w=3840&q=100&auto=format&fit=max - Source: https://www.swap-commerce.com/our-customers/ax-paris ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#A3FDA7", "secondary": "#0D5B3B", "accent": "#A3FDA7", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#F2FFE3" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "mainFont", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif" ], "body": [ "mainFont", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "mainFont", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "80px", "body": "18px" } }, "spacing": { "baseUnit": 8, "borderRadius": "10px" }, "components": { "input": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" }, "buttonPrimary": { "background": "#A3FDA7", "textColor": "#000000", "borderColor": "#A3FDA7", "borderRadius": "200px", "borderRadiusCorners": { "topLeft": "200px", "topRight": "200px", "bottomRight": "200px", "bottomLeft": "200px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://www.swap-commerce.com/Wordmark@2x.png", "favicon": "https://cdn.sanity.io/images/yqjhv3kv/production/afcb9aac08708f5c7c390879553b8b4be0bdd184-32x32.png", "ogImage": "https://cdn.sanity.io/images/yqjhv3kv/production/8a30678bcf375982957978b1f5b4bd4c4eb1c3d1-1200x630.png?w=1200&h=630&fm=jpg&q=75&fit=max&auto=format&v=2026-04-13T16%3A19%3A46Z", "logoHref": "/", "logoAlt": "Swap" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Swap'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Book a Demo", "reasoning": "Button #4 has a vibrant brand color background (#A3FDA7) and action-oriented text ('Book a Demo'), making it a strong primary CTA." }, "secondary": { "index": 12, "text": "Sign in", "reasoning": "Button #2 has a different background color (#FFFFFF) and serves a common secondary action ('Sign in')." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "e-commerce businesses" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Swap'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```