# Sweatpals Brand Identity

A complete profile of **Sweatpals**'s visual system — colors, typography, components, and personality — extracted from https://www.sweatpals.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sweatpals
- Machine-readable JSON: https://characterquilt.com/branding/sweatpals.json
- Per-page llms.txt: https://characterquilt.com/branding/sweatpals/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0050BD |
| Accent | #3898EC |
| Body Font | Raw Bold |
| Heading Font | SkandiaSN |

## Color Palette

- primary: #0050BD
- secondary: #3CCFBB
- accent: #3898EC
- background: #000000
- textPrimary: #000000
- link: #3898EC

## Typography

- primary: Raw Bold — https://fonts.google.com/specimen/Raw+Bold
- heading: SkandiaSN — https://fonts.google.com/specimen/SkandiaSN

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6878a61e5c0c0f971ff933ae/69156b9c04ae8ba7afce0d4f_%20Sweatpals_Primary-Logo_Black_512px.svg
- Favicon: https://cdn.prod.website-files.com/6878a61e5c0c0f971ff933ae/68f6426e1ba71789d86c877c_SP_Favicon.png

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=1920px, shadow=rgb(116, 241, 255) 0px 0px 25px 0px
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=1920px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: fitness enthusiasts

## Sweatpals Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lock In Loyalty (and Revenue) with SweatPals Event Bundles - Sweatpals Blog**
  - Image: https://source.inblog.dev/featured_image/2025-08-09T03:20:58.628Z-95cff0f9-36b1-4808-86e4-4b3df712bf3c
  - Source: https://sweatpals.com/blog/sweatpals-event-bundles-loyalty-revenue
- **Sweatpals Blog**
  - Image: https://image.inblog.dev/?url=https%3A%2F%2Fsource.inblog.dev%2Ffeatured_image%2F2026-03-27T17%3A22%3A02.114Z-41dc01c9-74ed-493e-9016-058269498a70&w=3840&q=75
  - Source: https://sweatpals.com/blog
- **San Francisco Fitness Events This Week (August 25–August 31) - Sweatpals  Blog**
  - Image: https://image.inblog.dev/?url=https%3A%2F%2Fsource.inblog.dev%2Ffeatured_image%2F2025-08-26T15%3A48%3A48.044Z-5a4d27cc-bce4-48af-a4f4-0a41fcf4975d&w=3840&q=75
  - Source: https://sweatpals.com/blog/san-francisco-fitness-events-this-week-august-25august-31-66631
- **Your Fitness Discovery is getting social - Sweatpals Blog**
  - Image: https://image.inblog.dev/?url=https%3A%2F%2Fsource.inblog.dev%2Ffeatured_image%2F2026-02-24T18%3A19%3A13.187Z-116f1437-75ea-4b36-9880-a327d024c156&w=3840&q=75
  - Source: https://sweatpals.com/blog/109293
- **Join SPARC Collective ⚡️ on Sweatpals**
  - Image: https://ilove.sweatpals.com/api/files/0a2b6338-c8f2-4265-8ef8-051f897e792f?variant=l
  - Source: https://sweatpals.com/host/SPARC_Collective
- **Sweatpals Blog**
  - Image: https://image.inblog.dev/?url=https%3A%2F%2Fsource.inblog.dev%2Ffeatured_image%2F2026-03-27T17%3A19%3A25.774Z-6fec1d4c-1229-4de4-9df4-19de638db00d&w=3840&q=75
  - Source: https://sweatpals.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SkandiaSN",
      "role": "heading"
    },
    {
      "family": "Raw Bold",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0050BD",
    "secondary": "#3CCFBB",
    "accent": "#3898EC",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Raw Bold",
      "heading": "SkandiaSN"
    },
    "fontStacks": {
      "heading": [
        "SkandiaSN",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Raw Bold",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Raw Bold",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "22px",
      "h2": "96px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "rgb(116, 241, 255) 0px 0px 25px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6878a61e5c0c0f971ff933ae/69156b9c04ae8ba7afce0d4f_%20Sweatpals_Primary-Logo_Black_512px.svg",
    "favicon": "https://cdn.prod.website-files.com/6878a61e5c0c0f971ff933ae/68f6426e1ba71789d86c877c_SP_Favicon.png",
    "ogImage": null,
    "logoHref": "https://www.sweatpals.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sweatpals'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started for Free",
      "reasoning": "Button #0 with text 'Get Started for Free' is likely the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#000000), which contrasts well with the white text, making it stand out."
    },
    "secondary": {
      "index": 6,
      "text": "Grow your community",
      "reasoning": "Button #6 with text 'Grow your community' is selected as secondary due to its different background color (#FFFFFF) and supportive action text, making it a suitable secondary option."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "fitness enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sweatpals'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```