# Sweep Brand Identity A complete profile of **Sweep**'s visual system — colors, typography, components, and personality — extracted from https://sweep.dev/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/sweep - Machine-readable JSON: https://characterquilt.com/branding/sweep.json - Per-page llms.txt: https://characterquilt.com/branding/sweep/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #7F22FE | | Accent | #7F22FE | | Body Font | Geist | | Heading Font | Geist | ## Color Palette - primary: #7F22FE - secondary: #2C1A50 - accent: #7F22FE - background: #020202 - textPrimary: #020202 - link: #A684FF ## Typography - primary: Geist — https://fonts.google.com/specimen/Geist - heading: Geist — https://fonts.google.com/specimen/Geist ## Visual Assets - Logo: https://sweep.dev/images/image.png - Favicon: https://sweep.dev/final-sweep-wizard_32x32.png ## UI Components - buttonPrimary: background=#7F22FE, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#020202, textColor=#F8F8F8, borderColor=#1B1B1B, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px ## Brand Personality Tone: modern · Energy: medium · Audience: developers using JetBrains IDEs ## Sweep Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Sweep - AI for JetBrains IDEs** - Image: https://sweep.dev/companies/KlookLogo.png - Source: https://sweep.dev/pricing - **Sweep - AI for JetBrains IDEs** - Image: https://sweep.dev/companies/mta.png - Source: https://sweep.dev/pricing - **Building next-edit autocomplete for JetBrains** - Image: https://blog.sweep.dev/next-edit-jetbrains/autocomplete-demo.gif - Source: https://blog.sweep.dev/posts/next-edit-jetbrains - **Sweep - AI for JetBrains IDEs** - Image: https://sweep.dev/jetbrains_ides/AndroidStudio_icon.png - Source: https://sweep.dev/ - **Bring Your Own Key (BYOK)** - Image: https://docs.sweep.dev/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbyok.6a826a64.png&w=1920&q=75 - Source: https://docs.sweep.dev/byok - **Sweep** - Image: https://app.sweep.dev/assets/sweeping-CCFe9ngO.gif - Source: https://app.sweep.dev/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Geist", "role": "unknown" } ], "colors": { "primary": "#7F22FE", "secondary": "#2C1A50", "accent": "#7F22FE", "background": "#020202", "textPrimary": "#020202", "link": "#A684FF" }, "typography": { "fontFamilies": { "primary": "Geist", "heading": "Geist" }, "fontStacks": { "heading": [ "Geist" ], "body": [ "Geist" ], "paragraph": [ "Geist" ] }, "fontSizes": { "h1": "60px", "h2": "36px", "body": "20px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#7F22FE", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#020202", "textColor": "#F8F8F8", "borderColor": "#1B1B1B", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px" } }, "images": { "logo": "https://sweep.dev/images/image.png", "favicon": "https://sweep.dev/final-sweep-wizard_32x32.png", "ogImage": null, "logoHref": "/", "logoAlt": "Sweep logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Sweep'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Download for free", "reasoning": "Button #0 'Download for free' uses the vibrant brand color #7F22FE, making it the most prominent call-to-action on the page." }, "secondary": { "index": 1, "text": "View documentation", "reasoning": "Button #2 'View documentation' has a different background color (#020202) and serves as a secondary action, providing additional information." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "developers using JetBrains IDEs" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Sweep'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```