# Sweet Security Brand Identity A complete profile of **Sweet Security**'s visual system — colors, typography, components, and personality — extracted from https://www.sweet.security/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/sweet-security - Machine-readable JSON: https://characterquilt.com/branding/sweet-security.json - Per-page llms.txt: https://characterquilt.com/branding/sweet-security/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #DAFF00 | | Accent | #DAFF00 | | Body Font | Sweet text | | Heading Font | Sweet title | ## Color Palette - primary: #DAFF00 - secondary: #FBFFE5 - accent: #DAFF00 - background: #FFFFFF - textPrimary: #0F190A - link: #0F190A ## Typography - primary: Sweet text — https://fonts.google.com/specimen/Sweet+text - heading: Sweet title — https://fonts.google.com/specimen/Sweet+title ## Visual Assets - Logo: https://cdn.prod.website-files.com/671e67b935e33231695d5a63/690cb34528bfcb4d8e119e61_sweet%20logo.svg - Favicon: https://cdn.prod.website-files.com/671e67b935e33231695d5a63/67445a0550d571de8358a517_Sweet%20fav%2032x32.png - Social card (og:image): https://cdn.prod.website-files.com/671e67b935e33231695d5a63/67430e99ae40f39f05f53a5f_sweet-open%20graph%20image.jpg ## UI Components - input: background=#FFFFFF, textColor=#FFFFFF, borderColor=#F4FFB2, borderRadius=8px, shadow=none - buttonPrimary: background=#DAFF00, textColor=#0F190A, borderRadius=4px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0F190A, borderColor=#0F190A, borderRadius=4px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy professionals ## Sweet Security Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Latest Cloud Security Resources | Sweet Security** - Image: https://cdn.prod.website-files.com/673c8d1e0bb03cfb18643dd1/697bbb40e20cdd291fca030a_Sweet%20-%20SANS%20CNAPP%20Forum%20-%20Landing%20Page%20Image-%20%201856x1230.jpg - Source: https://www.sweet.security/resources/latest - **Sweet Security Blog | Cloud & AI Security Insights** - Image: https://cdn.prod.website-files.com/673c8d1e0bb03cfb18643dd1/69dfe938746c57776df6b7a6_image.png - Source: https://www.sweet.security/blog - **Manage critical issues in your cloud environment with Sweet Security.** - Image: https://cdn.prod.website-files.com/673c8d1e0bb03cfb18643dd1/677b8efc4c4c2007d9ceab93_677b8eb95947677dbbd256db_Screenshot%25202025-01-05%2520at%252017.00.44%25201.png - Source: https://www.sweet.security/blog/start-your-day-with-confidence-introducing-cloud-issues-hub-at-sweet - **Sweet Security Blog | Cloud & AI Security Insights** - Image: https://cdn.prod.website-files.com/673c8d1e0bb03cfb18643dd1/68f0ebdb37544d72a3d070ee_Sweet%20-%20Investigations%20-%20blog%20post%20-%20size%20600x400%20op1.png - Source: https://www.sweet.security/blog - **Sweet Security's LLM-Powered Cloud Detection Engine** - Image: https://cdn.prod.website-files.com/673c8d1e0bb03cfb18643dd1/6787946b29fb63f02829cd0f_6787924834eb11a92c3e5aa5_llm2.png - Source: https://www.sweet.security/blog/hit-1-false-positive-rate-with-sweets-patent-pending-llm-cloud-detection-engine - **Sweet Security Blog | Cloud & AI Security Insights** - Image: https://cdn.prod.website-files.com/673c8d1e0bb03cfb18643dd1/69c3ebb95ec46cbb137f5fc5_Sweet%20-%20Consolidated%20Remediation%20-%20blog%20post.jpg - Source: https://www.sweet.security/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Sweet text", "role": "body" }, { "family": "Sweet title", "role": "heading" }, { "family": "Arial", "role": "unknown" }, { "family": "Times New Roman", "role": "unknown" } ], "colors": { "primary": "#DAFF00", "secondary": "#FBFFE5", "accent": "#DAFF00", "background": "#FFFFFF", "textPrimary": "#0F190A", "link": "#0F190A" }, "typography": { "fontFamilies": { "primary": "Sweet text", "heading": "Sweet title" }, "fontStacks": { "heading": [ "Sweet title", "Arial", "sans-serif" ], "body": [ "Sweet text", "sans-serif" ], "paragraph": [ "Sweet text", "sans-serif" ] }, "fontSizes": { "h1": "84px", "h2": "60px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "14px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#FFFFFF", "borderColor": "#F4FFB2", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#DAFF00", "textColor": "#0F190A", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0F190A", "borderColor": "#0F190A", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/671e67b935e33231695d5a63/690cb34528bfcb4d8e119e61_sweet%20logo.svg", "favicon": "https://cdn.prod.website-files.com/671e67b935e33231695d5a63/67445a0550d571de8358a517_Sweet%20fav%2032x32.png", "ogImage": "https://cdn.prod.website-files.com/671e67b935e33231695d5a63/67430e99ae40f39f05f53a5f_sweet-open%20graph%20image.jpg" }, "__llm_logo_reasoning": { "selectedIndex": 3, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sweet Security'.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get a Demo", "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #DAFF00, which is consistent with the site's primary color scheme. The text 'Get a Demo' is action-oriented, making it a strong call-to-action." }, "secondary": { "index": 2, "text": "Get a Demo", "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button. It maintains the same action-oriented text, 'Get a Demo', but with a more subtle design, making it suitable as a secondary option." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sweet Security'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```