# Swipehouse Brand Identity

A complete profile of **Swipehouse**'s visual system — colors, typography, components, and personality — extracted from https://swipehouse.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/swipehouse
- Machine-readable JSON: https://characterquilt.com/branding/swipehouse.json
- Per-page llms.txt: https://characterquilt.com/branding/swipehouse/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FE2C55 |
| Accent | #FE2C55 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #FE2C55
- secondary: #0000EE
- accent: #FE2C55
- background: #FFFFFF
- textPrimary: #6B46FF
- link: #6B46FF

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Favicon: https://swipehouse.co/images/favicon.png
- Social card (og:image): https://swipehouse.com/images/meta/swipehousemetapic.png

## UI Components

- buttonPrimary: background=#FE2C55, textColor=#0000EE, borderRadius=15px, shadow=rgba(0, 0, 0, 0.09) 0px 2px 6px 5px
- buttonSecondary: background=#6B46FF, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: playful · Energy: high · Audience: young creators and influencers

## Swipehouse Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Brands**
  - Image: https://swipehouse.co/images/Group-2-6.png
  - Source: https://swipehouse.co/brands.html
- **Brands**
  - Image: https://swipehouse.co/images/Group-3.png
  - Source: https://swipehouse.co/brands.html
- **Brands**
  - Image: https://swipehouse.co/images/Group-1-2.png
  - Source: https://swipehouse.co/brands.html
- **Swipehouse**
  - Image: https://swipehouse.co/images/Group-2.4-1.png
  - Source: https://swipehouse.co/
- **Swipehouse**
  - Image: https://swipehouse.co/images/Group-2.4.png
  - Source: https://swipehouse.co/
- **Brands**
  - Image: https://swipehouse.co/images/Screen-Shot-2020-12-14-at-9.56.16-PM-copy.jpg
  - Source: https://swipehouse.co/brands.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Oxygen",
      "role": "body"
    },
    {
      "family": "Cantarell",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FE2C55",
    "secondary": "#0000EE",
    "accent": "#FE2C55",
    "background": "#FFFFFF",
    "textPrimary": "#6B46FF",
    "link": "#6B46FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FE2C55",
      "textColor": "#0000EE",
      "borderRadius": "15px",
      "borderRadiusCorners": {
        "topLeft": "15px",
        "topRight": "15px",
        "bottomRight": "15px",
        "bottomLeft": "15px"
      },
      "shadow": "rgba(0, 0, 0, 0.09) 0px 2px 6px 5px"
    },
    "buttonSecondary": {
      "background": "#6B46FF",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://swipehouse.co/images/favicon.png",
    "ogImage": "https://swipehouse.com/images/meta/swipehousemetapic.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get on App Store",
      "reasoning": "Button #0 uses a vibrant red/orange color (#FE2C55), which is typically associated with primary actions. The text 'Get on App Store' is action-oriented, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Creators\n            \n            \n              Get on App Store\n            \n            \n        ",
      "reasoning": "Button #1 uses a different vibrant color (#6B46FF) and includes the text 'Creators Get on App Store', which suggests a secondary action related to the primary CTA. It is distinct in color from the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "young creators and influencers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```