# Symplex Brand Identity A complete profile of **Symplex**'s visual system — colors, typography, components, and personality — extracted from https://symplexity.co.za. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/symplex - Machine-readable JSON: https://characterquilt.com/branding/symplex.json - Per-page llms.txt: https://characterquilt.com/branding/symplex/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1863DC | | Accent | #1E4383 | | Body Font | Figtree | | Heading Font | Figtree | ## Color Palette - primary: #1863DC - secondary: #FF2A13 - accent: #1E4383 - background: #F3F3F3 - textPrimary: #1E4383 - link: #1E4383 ## Typography - primary: Figtree — https://fonts.google.com/specimen/Figtree - heading: Figtree — https://fonts.google.com/specimen/Figtree ## Visual Assets - Logo: https://symplexity.co.za/wp-content/uploads/2024/10/Symplexity-logo1-300x161.png - Favicon: https://symplexity.co.za/wp-content/uploads/2024/07/cropped-circle_symplexity-1-1-32x32.png - Social card (og:image): https://symplexity.co.za/wp-content/uploads/2024/07/Symplexity-logo3.png ## UI Components - buttonPrimary: background=#1E4383, textColor=#1E4383, borderRadius=1800px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#1863DC, borderColor=#1863DC, borderRadius=2px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking HR and payroll solutions ## Symplex Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Sample Page | Symplexity - Human Resource and Payroll Software** - Image: https://symplexity.co.za/wp-content/uploads/2024/07/Symplexity-logo3.png - Source: https://symplexity.co.za/sample-page/ - **Payroll Outsourcing | Symplexity - Human Resource and Payroll Software** - Image: https://symplexity.co.za/wp-content/uploads/2024/08/payroll_outsourcing.jpg - Source: https://symplexity.co.za/payroll-outsourcing/ - **About Us | Symplexity - Human Resource and Payroll Software** - Image: https://symplexity.co.za/wp-content/uploads/2024/07/about_us_1.jpg - Source: https://symplexity.co.za/about-us/ - **About Us | Symplexity - Human Resource and Payroll Software** - Image: https://symplexity.co.za/wp-content/uploads/2024/08/watch_video.jpg - Source: https://symplexity.co.za/about-us/ - **Symplexity | Human Resource and Payroll Software | Symplexity - Human Resource and Payroll Software** - Image: https://symplexity.co.za/wp-content/uploads/2024/08/global_africa.png - Source: https://symplexity.co.za/ - **Pay and Workforce Management | Symplexity - Human Resource and Payroll Software** - Image: https://symplexity.co.za/wp-content/uploads/2024/08/A_photo_of_a_team_of_engineers_and_architects_discuss.png - Source: https://symplexity.co.za/pay-workforce-management/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Figtree", "role": "body" } ], "colors": { "primary": "#1863DC", "secondary": "#FF2A13", "accent": "#1E4383", "background": "#F3F3F3", "textPrimary": "#1E4383", "link": "#1E4383" }, "typography": { "fontFamilies": { "primary": "Figtree", "heading": "Figtree" }, "fontStacks": { "heading": [ "Figtree", "sans-serif" ], "body": [ "Figtree", "sans-serif" ], "paragraph": [ "Figtree", "sans-serif" ] }, "fontSizes": { "h1": "14px", "h2": "50px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#1E4383", "textColor": "#1E4383", "borderRadius": "1800px", "borderRadiusCorners": { "topLeft": "1800px", "topRight": "1800px", "bottomRight": "1800px", "bottomLeft": "1800px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#1863DC", "borderColor": "#1863DC", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" } }, "images": { "logo": "https://symplexity.co.za/wp-content/uploads/2024/10/Symplexity-logo1-300x161.png", "favicon": "https://symplexity.co.za/wp-content/uploads/2024/07/cropped-circle_symplexity-1-1-32x32.png", "ogImage": "https://symplexity.co.za/wp-content/uploads/2024/07/Symplexity-logo3.png", "logoHref": "https://symplexity.co.za", "logoAlt": "Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Symplexity'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request more information", "reasoning": "Button #0 has a vibrant brand color (#1E4383) and action-oriented text ('Request more information'), making it the primary CTA." }, "secondary": { "index": 5, "text": "Save My Preferences", "reasoning": "Button #5 has a different background color (#FFFFFF) and serves a secondary function ('Save My Preferences'), making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking HR and payroll solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Symplexity'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```