# Syntra Brand Identity A complete profile of **Syntra**'s visual system — colors, typography, components, and personality — extracted from https://www.syntra.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/syntra - Machine-readable JSON: https://characterquilt.com/branding/syntra.json - Per-page llms.txt: https://characterquilt.com/branding/syntra/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #9CA3AF | | Accent | #2B5292 | | Body Font | RecklessNeue | | Heading Font | RecklessNeue | ## Color Palette - primary: #9CA3AF - secondary: #BFCBDE - accent: #2B5292 - background: #FFFFFF - textPrimary: #2B5292 - link: #2B5292 ## Typography - primary: RecklessNeue — https://fonts.google.com/specimen/RecklessNeue - heading: RecklessNeue — https://fonts.google.com/specimen/RecklessNeue ## Visual Assets - Logo: https://www.syntra.com/syntra-logo.png - Favicon: https://www.syntra.com/favicon.ico - Social card (og:image): http://localhost:3000/og-image.png ## UI Components - buttonPrimary: background=#2B5292, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px - buttonSecondary: background=#FFFFFF, textColor=#2B5292, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Syntra Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Syntra - Chart & Charges Review** - Image: https://www.syntra.com/syntra-logo.png - Source: https://www.syntra.com/terms - **Syntra: AI-Powered HR Intelligence & Analytics | MiHCM** - Image: https://mihcm.com/wp-content/uploads/2025/10/Clarity-Within.webp - Source: https://mihcm.com/syntra/ - **Syntra Website Template** - Image: https://www.framer.com/creators-assets/_next/image/?url=https%3A%2F%2Fy4pdgnepgswqffpt.public.blob.vercel-storage.com%2Ftemplates%2F53895%2Fsyntra-NWkGF6Ua4KDLIui9h1dVku8HAcUgRu&w=3840&q=100 - Source: https://www.framer.com/marketplace/templates/syntra/ - **LAUNCH Your $10K/Month AI Agency TODAY! (Syntra AI Review)** - Image: https://i.ytimg.com/vi/_MwrqTLUlh8/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAxaBCH6Ws3u1N3ODZ1jlUXYc7Z2g - Source: https://www.youtube.com/watch?v=_MwrqTLUlh8 - **Syntra AB trekt de aandacht met strategische buitenreclame** - Image: https://kingsberry.be/wp-content/uploads/2024/10/DOOH-Syntra-800x400-gif-2.gif - Source: https://kingsberry.be/en/references/2024/syntra-ab-captures-attention-with-strategic-outdoor-advertising/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "RecklessNeue", "role": "unknown" } ], "colors": { "primary": "#9CA3AF", "secondary": "#BFCBDE", "accent": "#2B5292", "background": "#FFFFFF", "textPrimary": "#2B5292", "link": "#2B5292" }, "typography": { "fontFamilies": { "primary": "RecklessNeue", "heading": "RecklessNeue" }, "fontStacks": { "heading": [ "RecklessNeue", "serif" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "128px", "h2": "72px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "16px" }, "components": { "buttonPrimary": { "background": "#2B5292", "textColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#2B5292", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px" } }, "images": { "logo": "https://www.syntra.com/syntra-logo.png", "favicon": "https://www.syntra.com/favicon.ico", "ogImage": "http://localhost:3000/og-image.png", "logoHref": "/", "logoAlt": "Syntra logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Syntra'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Start Free Audit", "reasoning": "Button #0 has a vibrant brand color (#2B5292) and action-oriented text ('Start Free Audit'), making it the primary CTA." }, "secondary": { "index": 2, "text": "Start Free Audit", "reasoning": "Button #2 has a different background color (#FFFFFF) and similar action-oriented text, making it a suitable secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Syntra'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```