# Sytex Brand Identity

A complete profile of **Sytex**'s visual system — colors, typography, components, and personality — extracted from https://www.sytex.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sytex
- Machine-readable JSON: https://characterquilt.com/branding/sytex.json
- Per-page llms.txt: https://characterquilt.com/branding/sytex/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2D3C3E |
| Accent | #606FF7 |
| Body Font | Inter |
| Heading Font | Montserrat |

## Color Palette

- primary: #2D3C3E
- secondary: #3898EC
- accent: #606FF7
- background: #FFFFFF
- textPrimary: #253031
- link: #606FF7

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6705aa4cc62b284441efcb87/6705abe24f82bace99a1a677_Icon%20Sytex%2036x36%20-%20Nueva%20Web%20Sytex%202024%20-%20Webflow.png
- Favicon: https://cdn.prod.website-files.com/6705aa4cc62b284441efcb87/67461e3bfe967c6e42f32f08_32x32-icon.png
- Social card (og:image): https://sytex.io/assets/cdn.prod.website-files.com/6705aa4cc62b284441efcb87/sytex-social-iso.png?v=20260312c

## UI Components

- input: background=#FFFFFF, textColor=#111827, borderColor=#DEDFE1, borderRadius=16px, shadow=none
- buttonPrimary: background=#606FF7, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#606FF7, borderColor=#606FF7, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals in field operations

## Sytex Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How a Telecom Operator Automated its Network Rollout with Sytex | Jun 26,  2025**
  - Image: https://cdn.prod.website-files.com/6705aa4cc62b284441efcb97/685d4cd62673507715ab2ac4_6826392a42d76a5981882a8f_Portadas%252520para%252520Blog%252520Web%252520(10).png
  - Source: https://sytex.io/post/telecom-rollout-automation-case
- **Insights to Empower Your Field Operations**
  - Image: https://cdn.prod.website-files.com/6705aa4cc62b284441efcb97/675b3025b08155c4b9f79184_Portadas%20para%20Blog%20Web%20(1).png
  - Source: https://sytex.io/blog
- **Sytex + Sites LATAM | Nov 12, 2025**
  - Image: https://cdn.prod.website-files.com/6705aa4cc62b284441efcb97/6914a229f7fdad2af3553060_EC%20Sites.jpg
  - Source: https://sytex.io/post/sytex-sites-latam
- **Why We're Sticking with the Monolith (For Now) | Dec 13, 2024**
  - Image: https://cdn.prod.website-files.com/6705aa4cc62b284441efcb97/675c86214c74971b2db584c4_Portadas%20para%20Blog%20Web%20(2).png
  - Source: https://pt-br.sytex.io/post/in-defense-of-the-monolith
- **Sytex - Acelere as operações de campo com mais inteligência**
  - Image: https://cdn.prod.website-files.com/6705aa4cc62b284441efcb97/68dee05a8f9f5f9fa420b49c_Portadas%20para%20Blog%20Web%20(9).png
  - Source: https://pt-br.sytex.io/
- **Insights to Empower Your Field Operations**
  - Image: https://cdn.prod.website-files.com/6705aa4cc62b284441efcb97/6914a44ad8cd1661b2638f8b_Portadas%20para%20Blog%20Web%20(9).png
  - Source: https://sytex.io/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Verdana",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Montserrat",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#2D3C3E",
    "secondary": "#3898EC",
    "accent": "#606FF7",
    "background": "#FFFFFF",
    "textPrimary": "#253031",
    "link": "#606FF7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Verdana",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Verdana",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Verdana",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderColor": "#DEDFE1",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#606FF7",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#606FF7",
      "borderColor": "#606FF7",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6705aa4cc62b284441efcb87/6705abe24f82bace99a1a677_Icon%20Sytex%2036x36%20-%20Nueva%20Web%20Sytex%202024%20-%20Webflow.png",
    "favicon": "https://cdn.prod.website-files.com/6705aa4cc62b284441efcb87/67461e3bfe967c6e42f32f08_32x32-icon.png",
    "ogImage": "https://sytex.io/assets/cdn.prod.website-files.com/6705aa4cc62b284441efcb87/sytex-social-iso.png?v=20260312c"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Sytex'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0 has a vibrant brand color (#606FF7) and action-oriented text ('Request a Demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Explore How It Works",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action with text 'Explore How It Works'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals in field operations"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Sytex'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```