# Tailor Brand Identity

A complete profile of **Tailor**'s visual system — colors, typography, components, and personality — extracted from https://www.tailor.tech/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/tailor
- Machine-readable JSON: https://characterquilt.com/branding/tailor.json
- Per-page llms.txt: https://characterquilt.com/branding/tailor/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #535AE8 |
| Accent | #535AE8 |
| Body Font | Inter |
| Heading Font | GeistSans |

## Color Palette

- primary: #535AE8
- secondary: #E2D4FE
- accent: #535AE8
- background: #FFFFFF
- textPrimary: #101010
- link: #10122B

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: GeistSans — https://fonts.google.com/specimen/GeistSans

## Visual Assets

- Logo: https://proud-diamond-9f85b9c627.media.strapiapp.com/tailor_logo_d1d972589d.svg
- Favicon: https://www.tailor.tech/favicon.png
- Social card (og:image): https://www.tailor.tech/og.jpg

## UI Components

- buttonPrimary: background=#535AE8, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking customizable ERP solutions

## Tailor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Shopify Inventory Management: 7 Common Issues Fixed | Tailor**
  - Image: https://proud-diamond-9f85b9c627.media.strapiapp.com/shopify_inventory_management_barcode_scan_cc9a5be700.jpg
  - Source: https://www.tailor.tech/resources/posts/best-shopify-inventory-management
- **The ROI of Investing in the Best Inventory Management Software for Small  Businesses**
  - Image: https://proud-diamond-9f85b9c627.media.strapiapp.com/best_inventory_management_software_small_business_79a85192b4.jpg
  - Source: https://www.tailor.tech/resources/posts/best-inventory-management-software-small-business
- **Build SaaS With Low Code: Slash Development Time & Costs | Tailor**
  - Image: https://proud-diamond-9f85b9c627.media.strapiapp.com/sunset_7cc9a3933e.jpg
  - Source: https://www.tailor.tech/resources/posts/build-saas-without-coding
- **How to Choose the Best Inventory Management Software for QuickBooks  Integration**
  - Image: https://proud-diamond-9f85b9c627.media.strapiapp.com/best_inventory_management_software_that_integrates_with_quickbooks_f8856bb5b8.jpg
  - Source: https://www.tailor.tech/resources/posts/best-inventory-management-software-that-integrates-with-quickbooks
- **How Inventory Management Software Enhances QuickBooks Online's Accounting  Power**
  - Image: https://proud-diamond-9f85b9c627.media.strapiapp.com/best_inventory_management_software_for_quickbooks_online_8bd5e2ff1b.jpg
  - Source: https://www.tailor.tech/resources/posts/best-inventory-management-software-for-quickbooks-online
- **Coding with Automation: 3 Tools to Work Faster | Tailor**
  - Image: https://proud-diamond-9f85b9c627.media.strapiapp.com/3_tools_supercharge_your_coding_automation_a326c14a31.jpg
  - Source: https://www.tailor.tech/resources/posts/tools-to-supercharge-your-coding-with-automation

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "GeistSans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#535AE8",
    "secondary": "#E2D4FE",
    "accent": "#535AE8",
    "background": "#FFFFFF",
    "textPrimary": "#101010",
    "link": "#10122B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "GeistSans"
    },
    "fontStacks": {
      "heading": [
        "GeistSans"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "42px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#535AE8",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://proud-diamond-9f85b9c627.media.strapiapp.com/tailor_logo_d1d972589d.svg",
    "favicon": "https://www.tailor.tech/favicon.png",
    "ogImage": "https://www.tailor.tech/og.jpg",
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a demo",
      "reasoning": "Button #5 with text 'Get a demo' is the primary CTA due to its vibrant blue background (#535AE8), which aligns with the brand's accent color, and its action-oriented text encouraging user engagement."
    },
    "secondary": {
      "index": 8,
      "text": "Read the Case Study",
      "reasoning": "Button #2 with text 'Read the Case Study' is selected as secondary due to its transparent background, providing a contrast to the primary button's vibrant color, and offering additional information without being the main focus."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking customizable ERP solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```