# Taiv Brand Identity A complete profile of **Taiv**'s visual system — colors, typography, components, and personality — extracted from https://taiv.tv. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/taiv - Machine-readable JSON: https://characterquilt.com/branding/taiv.json - Per-page llms.txt: https://characterquilt.com/branding/taiv/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #6D3EF0 | | Accent | #6D3EF0 | | Body Font | Centra | | Heading Font | Centra | ## Color Palette - primary: #6D3EF0 - secondary: #110933 - accent: #6D3EF0 - background: #0A0420 - textPrimary: #0A0420 - link: #0A0420 ## Typography - primary: Centra — https://fonts.google.com/specimen/Centra - heading: Centra — https://fonts.google.com/specimen/Centra ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22420%22%20height%3D%22420%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M16.0039%209.414L7.39691%2018.021L5.98291%2016.607L14.5889%208H7.00391V6H18.0039V17H16.0039V9.414V9.414Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E - Favicon: https://cdn.prod.website-files.com/6452bada8ddf24f4f4b3ae18/6970481e54b43d2484bcb987_fc7b22fbaff70ed556576d9abced0ecf_Taiv%20Favicon3-02.png - Social card (og:image): https://cdn.prod.website-files.com/6452bada8ddf24f4f4b3ae18/652f677fbcf85c1649c3544b_TAIVOG.jpeg ## UI Components - input: background=#FFFFFF, textColor=#333333, borderColor=#0A0420, borderRadius=6px, shadow=none - buttonPrimary: background=#6D3EF0, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(24, 3, 83, 0.1) 0px 0px 10px 0px - buttonSecondary: background=#FFFFFF, textColor=#6D3EF0, borderRadius=4px, shadow=rgba(24, 3, 83, 0.1) 0px 0px 10px 0px ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy individuals ## Taiv Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Testimonial Page** - Image: https://cdn.prod.website-files.com/6452bada8ddf24f4f4b3ae18/64c98f0f9932641a72a504a8_alex-haney-CAhjZmVk5H4-unsplash.webp - Source: https://www.taiv.tv/testimonial-page - **Blog** - Image: https://cdn.prod.website-files.com/64c93d6c98e687e31f1c6bf5/698a7bf9e491281985e010c6_series_a_plus_blog.webp - Source: https://www.taiv.tv/blog - **Taiv Infographic** - Image: https://cdn.prod.website-files.com/6452bada8ddf24f4f4b3ae18/6525af354b2f8b0cb6f7466a_InfographicDesktop%20-%20compressed.webp - Source: https://www.taiv.tv/infographic - **Blog** - Image: https://cdn.prod.website-files.com/64c93d6c98e687e31f1c6bf5/6930a2c9afffb9c1360cd1f9_Blog%20Forbes.webp - Source: https://www.taiv.tv/blog - **Figure Lending - Case Study - Taiv** - Image: https://cdn.prod.website-files.com/64c93d6c98e687e31f1c6bf5/651a4350eca0ce9f1bf08504_Homeimagelending.webp - Source: https://www.taiv.tv/case-study/figure-lending - **Taiv Blog Post** - Image: https://cdn.prod.website-files.com/64c93d6c98e687e31f1c6bf5/68ffc456208ea87f5f7eb5df_Untitled%20(1024%20x%20576%20px)%20(4).png - Source: https://www.taiv.tv/blog/taiv-ranks-4-on-deloittes-technology-fast-50-list ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Centra", "role": "body" }, { "family": "Crisp Noto Sans Regular", "role": "unknown" }, { "family": "Helvetica Neue", "role": "unknown" }, { "family": "Helvetica", "role": "unknown" }, { "family": "Arial", "role": "unknown" } ], "colors": { "primary": "#6D3EF0", "secondary": "#110933", "accent": "#6D3EF0", "background": "#0A0420", "textPrimary": "#0A0420", "link": "#0A0420" }, "typography": { "fontFamilies": { "primary": "Centra", "heading": "Centra" }, "fontStacks": { "heading": [ "Centra", "sans-serif" ], "body": [ "Centra", "sans-serif" ], "paragraph": [ "Centra", "sans-serif" ] }, "fontSizes": { "h1": "50px", "h2": "39px", "body": "17px" } }, "spacing": { "baseUnit": 4, "borderRadius": "7px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#333333", "borderColor": "#0A0420", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#6D3EF0", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(24, 3, 83, 0.1) 0px 0px 10px 0px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#6D3EF0", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(24, 3, 83, 0.1) 0px 0px 10px 0px" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22420%22%20height%3D%22420%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M16.0039%209.414L7.39691%2018.021L5.98291%2016.607L14.5889%208H7.00391V6H18.0039V17H16.0039V9.414V9.414Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E", "favicon": "https://cdn.prod.website-files.com/6452bada8ddf24f4f4b3ae18/6970481e54b43d2484bcb987_fc7b22fbaff70ed556576d9abced0ecf_Taiv%20Favicon3-02.png", "ogImage": "https://cdn.prod.website-files.com/6452bada8ddf24f4f4b3ae18/652f677fbcf85c1649c3544b_TAIVOG.jpeg", "logoHref": "#Get-Started" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is located in the header, is visible, and matches the brand inferred from the page title and URL.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started", "reasoning": "Button #0 'Get Started' uses the vibrant brand color #6D3EF0 and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 10, "text": "Learn more", "reasoning": "Button #10 'Learn more' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy individuals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is located in the header, is visible, and matches the brand inferred from the page title and URL.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```