# Tajir Brand Identity A complete profile of **Tajir**'s visual system — colors, typography, components, and personality — extracted from https://tajir.app. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/tajir - Machine-readable JSON: https://characterquilt.com/branding/tajir.json - Per-page llms.txt: https://characterquilt.com/branding/tajir/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #5C7162 | | Accent | #087F23 | | Body Font | Inter | | Heading Font | Lora | ## Color Palette - primary: #5C7162 - secondary: #07600E - accent: #087F23 - background: #FFFFFF - textPrimary: #087F23 - link: #087F23 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Lora — https://fonts.google.com/specimen/Lora ## Visual Assets - Logo: https://landen.imgix.net/bzla41to3ao4/assets/sz77x01x.png?w=274 - Favicon: https://cdn.umso.co/bzla41to3ao4/assets/12p49myu.png?w=64&h=64 - Social card (og:image): https://cdn.umso.co/bzla41to3ao4/assets/go6zi7ng.png?w=1200&h=630&fit=crop ## UI Components - buttonPrimary: background=#087F23, textColor=#FFFFFF, borderRadius=3px, shadow=none - buttonSecondary: background=#CAFF84, textColor=#1E5303, borderRadius=3px, shadow=rgba(50, 50, 93, 0.11) 0px 4px 6px 0px, rgba(0, 0, 0, 0.08) 0px 1px 3px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: small business owners ## Tajir Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **تاجر ۔ اپنی دکان کی خریداری آسان کریں** - Image: https://landen.imgix.net/tur7w80ggl21/assets/dqsk5emc.jpg?w=1200&h=900&fit=max - Source: https://urdu.tajir.app/buyers - **Blog** - Image: https://landen.imgix.net/blog_TZGFQIevvvrEdKbe/assets/xUCKXqfkYGWoiDZo.jpg?w=880 - Source: https://www.tajir.app/blog - **تاجر ۔ اپنی دکان کی خریداری آسان کریں** - Image: https://landen.imgix.net/bzla41to3ao4/assets/qwbstvnw.png?w=1200&h=900&fit=max - Source: https://urdu.tajir.app/buyers - **Blog** - Image: https://cdn.umso.co/bzla41to3ao4/assets/2art3c0s.png?w=1200&h=630&fit=crop - Source: https://www.tajir.app/blog - **Tajir — Sell on Tajir** - Image: https://umsousercontent.com/lib_vQIEVQuMflXIplYx/m5u1bp97n0814om0.png - Source: https://www.tajir.app/sellers - **تاجر ۔ اپنی دکان کی خریداری آسان کریں** - Image: https://landen.imgix.net/bzla41to3ao4/assets/pu5cb5yv.png?w=1200&h=900&fit=max - Source: https://urdu.tajir.app/buyers ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Lora", "role": "heading" } ], "colors": { "primary": "#5C7162", "secondary": "#07600E", "accent": "#087F23", "background": "#FFFFFF", "textPrimary": "#087F23", "link": "#087F23" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Lora" }, "fontStacks": { "heading": [ "Inter" ], "body": [ "Inter" ], "paragraph": [ "Inter" ] }, "fontSizes": { "h1": "14px", "h2": "49px", "body": "21px" } }, "spacing": { "baseUnit": 12, "borderRadius": "3px" }, "components": { "buttonPrimary": { "background": "#087F23", "textColor": "#FFFFFF", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonSecondary": { "background": "#CAFF84", "textColor": "#1E5303", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "rgba(50, 50, 93, 0.11) 0px 4px 6px 0px, rgba(0, 0, 0, 0.08) 0px 1px 3px 0px" } }, "images": { "logo": "https://landen.imgix.net/bzla41to3ao4/assets/sz77x01x.png?w=274", "favicon": "https://cdn.umso.co/bzla41to3ao4/assets/12p49myu.png?w=64&h=64", "ogImage": "https://cdn.umso.co/bzla41to3ao4/assets/go6zi7ng.png?w=1200&h=630&fit=crop", "logoHref": "/", "logoAlt": "Tajor Colored Wide English Text.png" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Tajir'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Sell on Tajir", "reasoning": "Button #1 ('Sell on Tajir') is the primary CTA due to its action-oriented text and vibrant green color (#087F23), which aligns with the brand's accent color." }, "secondary": { "index": 0, "text": "Buy on Tajir", "reasoning": "Button #0 ('Buy on Tajir') is selected as secondary because it has a different background color (#CAFF84) and serves a complementary action to the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "small business owners" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Tajir'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```