# Talkdesk Brand Identity

A complete profile of **Talkdesk**'s visual system — colors, typography, components, and personality — extracted from https://talkdesk.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/talkdesk
- Machine-readable JSON: https://characterquilt.com/branding/talkdesk.json
- Per-page llms.txt: https://characterquilt.com/branding/talkdesk/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #180136 |
| Accent | #FFCC00 |
| Body Font | Inter |
| Heading Font | Gilroy |

## Color Palette

- primary: #180136
- secondary: #5405BD
- accent: #FFCC00
- background: #F4F5F7
- textPrimary: #5405BD
- link: #5405BD

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Gilroy — https://fonts.google.com/specimen/Gilroy

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22css-894zwh%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20124%2020%22%20data-fc-idx%3D%220%22%3E%3Cg%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M1.9002%2C15.3892%20C2.9502%2C15.3892%203.8002%2C16.2402%203.8002%2C17.2902%20C3.8002%2C18.3392%202.9502%2C19.1902%201.9002%2C19.1902%20C0.8512%2C19.1902%200.0002%2C18.3392%200.0002%2C17.2902%20C0.0002%2C16.2402%200.8512%2C15.3892%201.9002%2C15.3892%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M1.9002%2C10.0953%20C2.9502%2C10.0953%203.8002%2C10.9463%203.8002%2C11.9953%20C3.8002%2C13.0453%202.9502%2C13.8963%201.9002%2C13.8963%20C0.8512%2C13.8963%200.0002%2C13.0453%200.0002%2C11.9953%20C0.0002%2C10.9463%200.8512%2C10.0953%201.9002%2C10.0953%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M66.265%2C15.234%20C65.513%2C15.986%2064.558%2C16.362%2063.402%2C16.362%20C62.244%2C16.362%2061.29%2C15.986%2060.51%2C15.234%20C59.758%2C14.453%2059.382%2C13.47%2059.382%2C12.284%20C59.382%2C11.099%2059.758%2C10.115%2060.51%2C9.363%20C61.29%2C8.583%2062.244%2C8.207%2063.402%2C8.207%20C64.558%2C8.207%2065.513%2C8.583%2066.265%2C9.363%20C67.017%2C10.115%2067.393%2C11.099%2067.393%2C12.284%20C67.393%2C13.47%2067.017%2C14.453%2066.265%2C15.234%20L66.265%2C15.234%20Z%20M67.393%2C6.76%20C66.294%2C5.343%2064.732%2C4.649%2062.707%2C4.649%20C60.77%2C4.649%2059.092%2C5.401%2057.704%2C6.876%20C56.345%2C8.351%2055.651%2C10.144%2055.651%2C12.284%20C55.651%2C14.424%2056.345%2C16.247%2057.704%2C17.721%20C59.092%2C19.196%2060.77%2C19.92%2062.707%2C19.92%20C64.732%2C19.92%2066.294%2C19.225%2067.393%2C17.808%20L67.393%2C19.515%20L71.123%2C19.515%20L71.123%2C0%20L67.393%2C0%20L67.393%2C6.76%20Z%20M77.308%2C11.005%20C77.742%2C9.154%2079.101%2C8.084%2081.097%2C8.084%20C82.803%2C8.084%2084.249%2C9.039%2084.682%2C11.005%20L77.308%2C11.005%20Z%20M81.097%2C4.729%20C78.869%2C4.729%2077.018%2C5.452%2075.601%2C6.927%20C74.184%2C8.373%2073.461%2C10.195%2073.461%2C12.364%20C73.461%2C14.563%2074.184%2C16.384%2075.63%2C17.831%20C77.077%2C19.276%2078.985%2C20%2081.386%2C20%20C84.162%2C20%2086.273%2C18.959%2087.69%2C16.905%20L84.682%2C15.17%20C83.959%2C16.124%2082.861%2C16.616%2081.444%2C16.616%20C79.217%2C16.616%2077.857%2C15.719%2077.366%2C13.897%20L88.269%2C13.897%20C88.357%2C13.391%2088.406%2C12.879%2088.413%2C12.364%20C88.413%2C10.195%2087.719%2C8.402%2086.331%2C6.927%20C84.972%2C5.452%2083.207%2C4.729%2081.097%2C4.729%20L81.097%2C4.729%20Z%20M97.176%2C10.832%20C95.701%2C10.456%2094.544%2C10.022%2094.544%2C9.241%20C94.544%2C8.518%2095.266%2C8.055%2096.221%2C8.055%20C97.291%2C8.055%2098.072%2C8.547%2098.535%2C9.53%20L101.716%2C7.795%20C100.588%2C5.828%2098.564%2C4.729%2096.221%2C4.729%20C94.66%2C4.729%2093.358%2C5.134%2092.288%2C5.973%20C91.246%2C6.783%2090.726%2C7.911%2090.726%2C9.328%20C90.726%2C12.336%2093.416%2C13.232%2095.556%2C13.782%20C97.031%2C14.158%2098.188%2C14.591%2098.188%2C15.372%20C98.188%2C16.211%2097.522%2C16.616%2096.192%2C16.616%20C94.717%2C16.616%2093.792%2C15.98%2093.358%2C14.736%20L90.119%2C16.558%20C91.189%2C18.843%2093.213%2C20%2096.192%2C20%20C97.841%2C20%2099.229%2C19.595%20100.328%2C18.814%20C101.456%2C18.004%20102.005%2C16.847%20102.005%2C15.372%20C102.034%2C12.278%2099.286%2C11.265%2097.176%2C10.832%20L97.176%2C10.832%20Z%20M117.565%2C5.134%20L113.111%2C5.134%20L108.137%2C11.497%20L108.137%2C0.053%20L104.406%2C0.053%20L104.406%2C19.595%20L108.137%2C19.595%20L108.137%2C13.03%20L113.401%2C19.595%20L117.739%2C19.595%20L111.752%2C12.278%20L117.565%2C5.134%20Z%20M121.439%2C8.309%20C120.552%2C8.309%20119.832%2C7.589%20119.832%2C6.702%20C119.832%2C5.814%20120.552%2C5.095%20121.439%2C5.095%20C122.326%2C5.096%20123.045%2C5.815%20123.046%2C6.702%20C123.046%2C7.589%20122.327%2C8.309%20121.439%2C8.309%20L121.439%2C8.309%20Z%20M121.439%2C4.801%20C120.39%2C4.801%20119.538%2C5.652%20119.538%2C6.702%20C119.538%2C7.751%20120.39%2C8.602%20121.439%2C8.602%20C122.488%2C8.601%20123.338%2C7.751%20123.339%2C6.702%20C123.339%2C5.652%20122.489%2C4.801%20121.439%2C4.801%20L121.439%2C4.801%20Z%20M121.706%2C6.527%20C121.632%2C6.578%20121.543%2C6.605%20121.453%2C6.604%20L121.112%2C6.604%20L121.112%2C6.046%20L121.414%2C6.046%20C121.519%2C6.036%20121.625%2C6.06%20121.717%2C6.113%20C121.78%2C6.17%20121.811%2C6.254%20121.803%2C6.338%20C121.804%2C6.413%20121.768%2C6.484%20121.706%2C6.527%20L121.706%2C6.527%20Z%20M122.1%2C7.182%20C122.119%2C6.991%20122.009%2C6.81%20121.831%2C6.737%20C121.999%2C6.67%20122.11%2C6.507%20122.111%2C6.326%20C122.12%2C6.166%20122.052%2C6.01%20121.926%2C5.91%20C121.774%2C5.806%20121.591%2C5.755%20121.407%2C5.767%20L120.804%2C5.767%20L120.804%2C7.622%20L121.112%2C7.622%20L121.112%2C6.883%20L121.497%2C6.883%20C121.664%2C6.889%20121.76%2C6.962%20121.783%2C7.102%20C121.789%2C7.181%20121.791%2C7.261%20121.789%2C7.341%20C121.785%2C7.436%20121.795%2C7.53%20121.82%2C7.622%20L122.137%2C7.622%20L122.137%2C7.587%20C122.107%2C7.5%20122.095%2C7.408%20122.1%2C7.316%20L122.1%2C7.182%20Z%20M1.9%2C4.801%20C0.851%2C4.801%20-2.84217094e-14%2C5.652%20-2.84217094e-14%2C6.702%20C-2.84217094e-14%2C7.751%200.851%2C8.602%201.9%2C8.602%20C2.95%2C8.602%203.801%2C7.751%203.801%2C6.702%20C3.801%2C5.652%202.95%2C4.801%201.9%2C4.801%20L1.9%2C4.801%20Z%20M55.448%2C5.134%20L50.994%2C5.134%20L46.02%2C11.497%20L46.02%2C0.053%20L42.289%2C0.053%20L42.289%2C19.595%20L46.02%2C19.595%20L46.02%2C13.03%20L51.284%2C19.595%20L55.621%2C19.595%20L49.635%2C12.278%20L55.448%2C5.134%20Z%20M35.139%2C19.595%20L38.869%2C19.595%20L38.869%2C0.053%20L35.139%2C0.053%20L35.139%2C19.595%20Z%20M26.874%2C15.315%20C26.122%2C16.067%2025.168%2C16.442%2024.011%2C16.442%20C22.854%2C16.442%2021.9%2C16.067%2021.148%2C15.315%20C20.396%2C14.534%2020.02%2C13.55%2020.02%2C12.364%20C20.02%2C11.179%2020.396%2C10.195%2021.148%2C9.443%20C21.9%2C8.663%2022.854%2C8.287%2024.011%2C8.287%20C25.168%2C8.287%2026.122%2C8.663%2026.874%2C9.443%20C27.655%2C10.195%2028.031%2C11.179%2028.031%2C12.364%20C28.031%2C13.55%2027.655%2C14.534%2026.874%2C15.315%20L26.874%2C15.315%20Z%20M28.031%2C6.84%20C26.903%2C5.423%2025.341%2C4.729%2023.317%2C4.729%20C21.379%2C4.729%2019.73%2C5.481%2018.342%2C6.956%20C16.983%2C8.431%2016.289%2C10.224%2016.289%2C12.364%20C16.289%2C14.505%2016.983%2C16.327%2018.342%2C17.801%20C19.73%2C19.276%2021.379%2C20%2023.317%2C20%20C25.341%2C20%2026.903%2C19.305%2028.031%2C17.888%20L28.031%2C19.595%20L31.762%2C19.595%20L31.762%2C5.134%20L28.031%2C5.134%20L28.031%2C6.84%20Z%20M11.307%2C0%20L7.577%2C0%20L7.577%2C14.94%20C7.577%2C18.902%209.456%2C20.377%2014.576%2C19.798%20L14.576%2C16.415%20C12.435%2C16.53%2011.307%2C16.502%2011.307%2C14.94%20L11.307%2C8.64%20L14.576%2C8.64%20L14.576%2C5.053%20L11.307%2C5.053%20L11.307%2C0%20Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E
- Favicon: https://prd-cdn-talkdesk.talkdesk.com/cdn-assets/latest/talkdesk/brand/main_brand/favicon/white/apple-icon-57x57.png
- Social card (og:image): https://infra-cloudfront-talkdeskcom.svc.talkdeskapp.com/talkdesk_com/home-use-cases-video-fallback.png

## UI Components

- buttonPrimary: background=#FFCC00, textColor=#180136, borderRadius=100px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#5405BD, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking customer experience solutions

## Talkdesk Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI to the Rescue of the Agent's Energy Levels | by Anabela Nogueira |  Talkdesk Engineering**
  - Image: https://miro.medium.com/1*woVfZARNG0Fh-i-xvvKe9Q.jpeg
  - Source: https://engineering.talkdesk.com/ai-to-the-rescue-of-the-agents-energy-levels-c6f3f745980a
- **Customer Experience Blog | Insights, Trends & Best Practices | Talkdesk**
  - Image: https://www.talkdesk.com/_next/image?url=https%3A%2F%2Finfra-cloudfront-talkdeskcom.svc.talkdeskapp.com%2Ftalkdesk_com%2Fbeyond-deflection-1740x1160.webp&w=1920&q=50
  - Source: https://www.talkdesk.com/blog/
- **Talkdesk Express Support Community**
  - Image: https://tribe-s3-production.imgix.net/6eXE56t6cvgVGBYiivn55?auto=compress,format
  - Source: https://express.talkdesk.com/ask-the-community
- **Customer Experience Blog | Insights, Trends & Best Practices | Talkdesk**
  - Image: https://www.talkdesk.com/_next/image?url=https%3A%2F%2Finfra-cloudfront-talkdeskcom.svc.talkdeskapp.com%2Ftalkdesk_com%2Ftiago-deep-purple-1740x1160.webp&w=1920&q=50
  - Source: https://www.talkdesk.com/blog/
- **Can You Trust Your Model's Probabilities? (Part I) | by João Gonçalves |  Talkdesk Engineering**
  - Image: https://miro.medium.com/0*yBc_UuUhPKN4FSK1
  - Source: https://engineering.talkdesk.com/can-you-trust-your-models-probabilities-part-i-50354f05bea3
- **Customer Experience Blog | Insights, Trends & Best Practices | Talkdesk**
  - Image: https://www.talkdesk.com/_next/image?url=https%3A%2F%2Finfra-cloudfront-talkdeskcom.svc.talkdeskapp.com%2Ftalkdesk_com%2Fblog-hero-ai-agents-email-1740x1160.webp&w=1920&q=50
  - Source: https://www.talkdesk.com/blog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Gilroy",
      "role": "heading"
    },
    {
      "family": "Futura",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#180136",
    "secondary": "#5405BD",
    "accent": "#FFCC00",
    "background": "#F4F5F7",
    "textPrimary": "#5405BD",
    "link": "#5405BD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Gilroy"
    },
    "fontStacks": {
      "heading": [
        "Gilroy",
        "arial",
        "Futura",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "helvetica",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "46px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFCC00",
      "textColor": "#180136",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#5405BD",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://prd-cdn-talkdesk.talkdesk.com/cdn-assets/latest/talkdesk/brand/main_brand/favicon/white/apple-icon-57x57.png",
    "ogImage": "https://infra-cloudfront-talkdeskcom.svc.talkdeskapp.com/talkdesk_com/home-use-cases-video-fallback.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and located in the header area with a href to the homepage, matching the brand 'Talkdesk'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "BOOK A DEMO",
      "reasoning": "Button #0 'BOOK A DEMO' has a vibrant orange background (#FFCC00), which is a strong indicator of a primary CTA. The text is action-oriented, encouraging users to engage with the brand."
    },
    "secondary": {
      "index": 1,
      "text": "Request Demo",
      "reasoning": "Button #1 'Request Demo' has a white background (#FFFFFF) with a prominent text color, making it a suitable secondary CTA. It complements the primary button without competing for attention."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking customer experience solutions"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and located in the header area with a href to the homepage, matching the brand 'Talkdesk'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```