# Talus Bio Brand Identity

A complete profile of **Talus Bio**'s visual system — colors, typography, components, and personality — extracted from https://www.talus.bio. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/talus-bio
- Machine-readable JSON: https://characterquilt.com/branding/talus-bio.json
- Per-page llms.txt: https://characterquilt.com/branding/talus-bio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #594AE1 |
| Accent | #594AE1 |
| Body Font | Host Grotesk |
| Heading Font | Host Grotesk |

## Color Palette

- primary: #594AE1
- accent: #594AE1
- background: #0C015B
- textPrimary: #0C015B
- link: #0C015B

## Typography

- primary: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk
- heading: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6846e1b9818691d9c5ba6ae9/6846f53b1c5cb02f032511ce_Logo.svg
- Favicon: https://cdn.prod.website-files.com/6846e1b9818691d9c5ba6ae9/684acd83e84448c51654232c_Favicon%2032x32.jpg
- Social card (og:image): https://cdn.prod.website-files.com/6846e1b9818691d9c5ba6ae9/684acd3da46fa06a91679405_OG.jpg

## UI Components

- buttonPrimary: background=#594AE1, textColor=#FFFFFF, borderColor=#594AE1, borderRadius=999px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0C015B, borderColor=#594AE1, borderRadius=999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: biotechnology and pharmaceutical professionals

## Talus Bio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Progress Update: Sep-Nov 2025 - by Alex Federation**
  - Image: https://substackcdn.com/image/fetch/$s_!W8X8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2995ee54-f841-4f3b-996e-917da85a3e48_3335x3335.jpeg
  - Source: https://blog.talus.bio/p/progress-update-sep-nov-2025
- **Talus Bio's Next Chapter for Transcription Factor Therapeutics**
  - Image: https://substackcdn.com/image/fetch/$s_!aPbr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F32fa4dd0-4dcc-481c-b79d-fcc3df42bb22_3342x3342.jpeg
  - Source: https://blog.talus.bio/p/talus-bios-next-chapter-for-transcription
- **Talus Bio Blog | Will Fondrie | Substack**
  - Image: https://substackcdn.com/image/fetch/$s_!ULqE!,w_1250,h_654,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc348e56-8f3d-4651-a003-55f0791f8e78_1542x790.png
  - Source: https://blog.talus.bio/
- **Talus Bio | Unlocking the Regulome for Drug Discovery**
  - Image: https://cdn.prod.website-files.com/6846e1b9818691d9c5ba6ae9/684844e4721f68ae8bbbadb6_Vector%402x%20(1).png
  - Source: https://www.talus.bio/
- **Progress Update: Sep-Nov 2025 - by Alex Federation**
  - Image: https://substackcdn.com/image/fetch/$s_!1FiE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0db54db-0ab4-4609-a3b2-6be0b905cc81_1600x1169.png
  - Source: https://blog.talus.bio/p/progress-update-sep-nov-2025
- **Talus Bio | Unlocking the Regulome for Drug Discovery**
  - Image: https://cdn.prod.website-files.com/6846e1b9818691d9c5ba6ae9/685c2b8d26e18c3689eb6e49_cell%20(1).png
  - Source: https://www.talus.bio/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Host Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#594AE1",
    "accent": "#594AE1",
    "background": "#0C015B",
    "textPrimary": "#0C015B",
    "link": "#0C015B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Host Grotesk",
      "heading": "Host Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Host Grotesk",
        "sans-serif"
      ],
      "body": [
        "Host Grotesk",
        "sans-serif"
      ],
      "paragraph": [
        "Host Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "53.5792px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#594AE1",
      "textColor": "#FFFFFF",
      "borderColor": "#594AE1",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0C015B",
      "borderColor": "#594AE1",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6846e1b9818691d9c5ba6ae9/6846f53b1c5cb02f032511ce_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6846e1b9818691d9c5ba6ae9/684acd83e84448c51654232c_Favicon%2032x32.jpg",
    "ogImage": "https://cdn.prod.website-files.com/6846e1b9818691d9c5ba6ae9/684acd3da46fa06a91679405_OG.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Talus Bio'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Explore the Regulome",
      "reasoning": "Button #2, 'Explore the Regulome', is the primary CTA due to its vibrant brand color (#594AE1) and action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 4,
      "text": "Partner with us",
      "reasoning": "Button #4, 'Partner with us', is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves a supportive role."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "biotechnology and pharmaceutical professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Talus Bio'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```