# Tanium Brand Identity

A complete profile of **Tanium**'s visual system — colors, typography, components, and personality — extracted from https://tanium.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/tanium
- Machine-readable JSON: https://characterquilt.com/branding/tanium.json
- Per-page llms.txt: https://characterquilt.com/branding/tanium/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E01A33 |
| Accent | #E63946 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #E01A33
- secondary: #323C4E
- accent: #E63946
- background: #0A0A0F
- textPrimary: #0A0A0F
- link: #751323

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://www.tanium.com/core/images/header-logo.svg
- Favicon: https://www.tanium.com/core/images/favicon.ico
- Social card (og:image): https://cms.tanium.com/wp-content/uploads/Default_Tanium_Meta-2025.jpg

## UI Components

- input: background=#323C4E, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=2px, shadow=none
- buttonPrimary: background=#E63946, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(230, 57, 70, 0.3) 0px 0px 20px 0px
- buttonSecondary: background=#0A0A0F, textColor=#EAEAF0, borderColor=#8A92FF, borderRadius=12px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: IT professionals and enterprises

## Tanium Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Whole-of-State Strategy Resource Library**
  - Image: https://cdn.pathfactory.com/assets/10761/heroes/573421/82b543e5-0e32-4c74-a285-1fc1ec6d5cea.png
  - Source: https://explore.tanium.com/wholeofstate
- **Tis the Season for a New Phishing Scam: Cyber Threat Intelligence Roundup |  Tanium**
  - Image: https://cms.tanium.com/wp-content/uploads/sophisticated-phishing-scam-abusing-holiday-sentiment-two.jpeg
  - Source: https://www.tanium.com/blog/holiday-season-2022-phishing-scam-cyber-threat-intelligence-roundup/
- **Threat Intelligence | Tanium**
  - Image: https://www.tanium.com/core/images/tanium_blog_default.jpg
  - Source: https://www.tanium.com/p/threat-intelligence/
- **Matt Marsden | Tanium**
  - Image: https://cms.tanium.com/wp-content/uploads/zero-trust-strategies-tanium.jpg
  - Source: https://www.tanium.com/author/matt-marsden/
- **Bima | Tanium**
  - Image: https://cms.tanium.com/wp-content/uploads/%E2%80%93MetaTaniumCloud.png
  - Source: https://www.tanium.com/customers/bima/
- **French resource center**
  - Image: https://pathfactory-public-development-assets.s3.amazonaws.com/PathFactory-images/themes-placeholder.jpg
  - Source: https://explore.tanium.com/centre-de-ressources/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Outfit",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#E01A33",
    "secondary": "#323C4E",
    "accent": "#E63946",
    "background": "#0A0A0F",
    "textPrimary": "#0A0A0F",
    "link": "#751323"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Outfit",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "52px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#323C4E",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E63946",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(230, 57, 70, 0.3) 0px 0px 20px 0px"
    },
    "buttonSecondary": {
      "background": "#0A0A0F",
      "textColor": "#EAEAF0",
      "borderColor": "#8A92FF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.tanium.com/core/images/header-logo.svg",
    "favicon": "https://www.tanium.com/core/images/favicon.ico",
    "ogImage": "https://cms.tanium.com/wp-content/uploads/Default_Tanium_Meta-2025.jpg",
    "logoHref": "/",
    "logoAlt": "Tanium"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is the main logo in the header, matches the brand name 'Tanium', and links to the homepage.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "See a demo",
      "reasoning": "Button #0 uses a vibrant brand color (#E63946) and has action-oriented text ('See a demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "See it in action →",
      "reasoning": "Button #1 has a different background color (#0A0A0F) and serves as a secondary action with text 'See it in action →'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "IT professionals and enterprises"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is the main logo in the header, matches the brand name 'Tanium', and links to the homepage.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```