# Tavus Brand Identity

A complete profile of **Tavus**'s visual system — colors, typography, components, and personality — extracted from https://www.tavus.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/tavus
- Machine-readable JSON: https://characterquilt.com/branding/tavus.json
- Per-page llms.txt: https://characterquilt.com/branding/tavus/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #140206 |
| Accent | #FF6183 |
| Body Font | Suisse Intl |
| Heading Font | Fk Raster Grotesk Compact Blended |

## Color Palette

- primary: #140206
- secondary: #FFB835
- accent: #FF6183
- background: #F7F4EF
- textPrimary: #FB6182
- link: #FB6182

## Typography

- primary: Suisse Intl — https://fonts.google.com/specimen/Suisse+Intl
- heading: Fk Raster Grotesk Compact Blended — https://fonts.google.com/specimen/Fk+Raster+Grotesk+Compact+Blended

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68c8e57d6e512b9573db146f/68c8e57e6e512b9573db1aa0_logo.svg
- Favicon: https://cdn.prod.website-files.com/68c8e57d6e512b9573db146f/68c8e57e6e512b9573db1acd_Favicon%20Dark.ico
- Social card (og:image): https://cdn.prod.website-files.com/68a3622d17312a5dc16e5cc6/68c726371c9da69ce10a4895_Frame%202147228889.png

## UI Components

- buttonPrimary: background=#FF6183, textColor=#28292A, borderColor=#140206, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFB835, textColor=#28292A, borderColor=#140206, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## Tavus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **16 Best Personal AI Assistants [2025]**
  - Image: https://cdn.prod.website-files.com/68c8e57d6e512b9573db147f/68df4cf3f39b049ff351255c_68c8e57e6e512b9573db217f_666a8ce36486e6f90713aa17_AD_4nXf9CxNODAe_j6RXENDT_Tv4-51AUzYJtRm6VsZVQWjSA3K5on5kD__bE8su8hhjcEsPWv6TAvURbssr2YwL10s7ja03MHcoo8FhFUTDM8zs-qpaX4KLGjial9NPYN2_HmeQSEduUBTrK4iV6cwXaknA6t3j.png
  - Source: https://www.tavus.io/post/personal-ai-assistants
- **12+ Best AI Tools for Developers [2025]**
  - Image: https://cdn.prod.website-files.com/68c8e57d6e512b9573db147f/68deb0c0965183463925e276_68c8e57e6e512b9573db1e93_6764e022b6a961f75fd290b0_AD_4nXeCqtQUEBdt8aDSt0xsxz0LodXxLW6uHj7Tgh9I6O0OZ0ODBLkaIEd1YW3SYjxMuIdvRr_QfJBKUwPO8XYlvE1IrcRBn-w4_bsN-mg69ONAstYVMxV-P1D-_iA_kPArbkZ-dY2v.png
  - Source: https://www.tavus.io/post/ai-tools-developers
- **Phoenix-4: Real-Time Human Rendering with Emotional Intelligence**
  - Image: https://cdn.prod.website-files.com/68c8e57d6e512b9573db147f/6993ba928d74b23d1459374e_a63b9cb5.png
  - Source: https://www.tavus.io/post/phoenix-4-real-time-human-rendering-with-emotional-intelligence
- **How Does Generative AI Work for Videos? Your 2025 Guide**
  - Image: https://cdn.prod.website-files.com/68c8e57d6e512b9573db147f/68c8e57e6e512b9573db2090_67a56e8e38eb6556eb539746_666a5f3c1f994cf2829ae8f1_Screenshot%2525202024-06-12%252520225329.png
  - Source: https://www.tavus.io/post/generative-ai-videos
- **Phoenix-4: Real-Time Human Rendering with Emotional Intelligence**
  - Image: https://cdn.prod.website-files.com/68c8e57d6e512b9573db147f/6993c0e122a8c8cbd131d6ac_Herop44.png
  - Source: https://www.tavus.io/post/phoenix-4-real-time-human-rendering-with-emotional-intelligence

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisse Intl",
      "role": "body"
    },
    {
      "family": "Fk Raster Grotesk Compact Blended",
      "role": "heading"
    },
    {
      "family": "Perfectlynineties",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#140206",
    "secondary": "#FFB835",
    "accent": "#FF6183",
    "background": "#F7F4EF",
    "textPrimary": "#FB6182",
    "link": "#FB6182"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisse Intl",
      "heading": "Fk Raster Grotesk Compact Blended"
    },
    "fontStacks": {
      "heading": [
        "Perfectlynineties",
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "Suisse Intl",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Suisse Intl",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "34.08px",
      "body": "22.08px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF6183",
      "textColor": "#28292A",
      "borderColor": "#140206",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFB835",
      "textColor": "#28292A",
      "borderColor": "#140206",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68c8e57d6e512b9573db146f/68c8e57e6e512b9573db1aa0_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/68c8e57d6e512b9573db146f/68c8e57e6e512b9573db1acd_Favicon%20Dark.ico",
    "ogImage": "https://cdn.prod.website-files.com/68a3622d17312a5dc16e5cc6/68c726371c9da69ce10a4895_Frame%202147228889.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 18,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #18 because it is visible, located in the header, links to the homepage, and matches the brand name Tavus.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Access",
      "reasoning": "Button #1 'Get Access' uses the vibrant brand color #FF6183, making it the most prominent CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Book Demo",
      "reasoning": "Button #3 'Book Demo' uses a different vibrant color #FFB835, suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 18,
        "selectedLogoReasoning": "Selected #18 because it is visible, located in the header, links to the homepage, and matches the brand name Tavus.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```