# Teal Brand Identity

A complete profile of **Teal**'s visual system — colors, typography, components, and personality — extracted from https://www.tealhq.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/teal
- Machine-readable JSON: https://characterquilt.com/branding/teal.json
- Per-page llms.txt: https://characterquilt.com/branding/teal/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F5B501 |
| Accent | #F5B501 |
| Body Font | Roobert |
| Heading Font | Roobert |

## Color Palette

- primary: #F5B501
- secondary: #5A6FEC
- accent: #F5B501
- background: #FFFFFF
- textPrimary: #000000
- link: #005149

## Typography

- primary: Roobert — https://fonts.google.com/specimen/Roobert
- heading: Roobert — https://fonts.google.com/specimen/Roobert

## Visual Assets

- Logo: https://cdn.prod.website-files.com/62775a91cc3db44c787149de/62775d8abf9f57629c567a0a_Group%201148.svg
- Favicon: https://cdn.prod.website-files.com/62775a91cc3db44c787149de/62974e314b5eb9517ab13691_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/62775a91cc3db44c787149de/629e1fc3b3ce9b53e857285e_tealhq.com.png

## UI Components

- buttonPrimary: background=#F5B501, textColor=#000000, borderRadius=100px, shadow=none
- buttonSecondary: background=#5A6FEC, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: job seekers and professionals

## Teal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Career Paths advice, tips and tools to help you grow your career**
  - Image: https://cdn.prod.website-files.com/627c8700df0be67c4b1d533c/6309305020f91d77a4b5aed0_TEAL_01_PROFILE-ICON_WHITE%202.png
  - Source: https://www.tealhq.com/category/career-paths
- **12+ Writer Cover Letter Examples (with In-Depth Guidance)**
  - Image: https://cdn.prod.website-files.com/627c8700df0be67c4b1d533c/65380dfb286685ef2bd1cf02_writer-sample-cover-letter.png
  - Source: https://www.tealhq.com/cover-letter-examples/writer
- **How to Use ChatGPT for Your LinkedIn Summary | Teal**
  - Image: https://cdn.prod.website-files.com/627c8700df0be67c4b1d533c/63d2e74a610cc4ef7423826d_optimize%20LinkedIn.jpg
  - Source: https://www.tealhq.com/post/chatgpt-for-your-linkedin-summary
- **10 Best Resume Writing Services of 2026 | Reviewed & Ranked**
  - Image: https://cdn.prod.website-files.com/627c8700df0be67c4b1d533c/67f907c388e3fd7f72808254_4e85d777-517f-404e-b74c-15799d6b9a9e.webp
  - Source: https://www.tealhq.com/post/best-resume-writing-services
- **How to Use ChatGPT for Your LinkedIn Summary | Teal**
  - Image: https://cdn.prod.website-files.com/627c8700df0be67c4b1d533c/646f3f73b35f8177a41c3280_pexels-matheus-bertelli-16094054.jpg
  - Source: https://www.tealhq.com/post/chatgpt-for-your-linkedin-summary
- **7+ Content Writer Resume Examples [with Free Templates]**
  - Image: https://cdn.prod.website-files.com/627c8700df0be67c4b1d533c/63f813d95cfb9e365484eff5_Content%20Writer.png
  - Source: https://www.tealhq.com/resume-examples/content-writer

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F5B501",
    "secondary": "#5A6FEC",
    "accent": "#F5B501",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#005149"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Roobert"
    },
    "fontStacks": {
      "heading": [
        "Roobert",
        "sans-serif"
      ],
      "body": [
        "Roobert",
        "sans-serif"
      ],
      "paragraph": [
        "Roobert",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F5B501",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#5A6FEC",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62775a91cc3db44c787149de/62775d8abf9f57629c567a0a_Group%201148.svg",
    "favicon": "https://cdn.prod.website-files.com/62775a91cc3db44c787149de/62974e314b5eb9517ab13691_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/62775a91cc3db44c787149de/629e1fc3b3ce9b53e857285e_tealhq.com.png",
    "logoHref": "/",
    "logoAlt": "Teal"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 12,
    "reasoning": "Selected #12 because it is visible, located in the header, links to the homepage, and matches the brand name 'Teal'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started for Free",
      "reasoning": "Button #0 'Get Started for Free' uses the vibrant brand color #F5B501 and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 13,
      "text": "All resume examples",
      "reasoning": "Button #9 'All resume examples' uses a different vibrant color #5A6FEC, suitable for a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "job seekers and professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 12,
        "selectedLogoReasoning": "Selected #12 because it is visible, located in the header, links to the homepage, and matches the brand name 'Teal'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```