# Telivy Brand Identity

A complete profile of **Telivy**'s visual system — colors, typography, components, and personality — extracted from https://www.telivy.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/telivy
- Machine-readable JSON: https://characterquilt.com/branding/telivy.json
- Per-page llms.txt: https://characterquilt.com/branding/telivy/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #C2CBF7 |
| Accent | #051330 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #C2CBF7
- secondary: #231130
- accent: #051330
- background: #FFFFFF
- textPrimary: #808080
- link: #051330

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/600e251dff9486e070ea6975/678985d0141113f03ebcc9eb_Telivy%2BCytracom_Logo-Reverse.eps.svg
- Favicon: https://cdn.prod.website-files.com/600e251dff9486e070ea6975/60fa3002c62bd1b5c5712b74_32.png

## UI Components

- buttonPrimary: background=#0F1216, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=30px, shadow=none
- buttonSecondary: background=#231130, textColor=#FFFFFF, borderRadius=30px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses concerned with cybersecurity

## Telivy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Learning Center | Dark Web Breaches**
  - Image: https://cdn.prod.website-files.com/600e2674eba1467be9732dd3/6668e6cd99d29daac2bfe7ee_The-Deep-Web-The-Dark-Web.webp
  - Source: https://www.telivy.com/post/learning-center-dark-web-breaches
- **Freshly Bound | Telivy Blog**
  - Image: https://cdn.prod.website-files.com/600e251dff9486e070ea6975/67880a7db327155a3447d42a_Telivy%2BCytracom_Logo%203%20(1).png
  - Source: https://www.telivy.com/blog
- **Telivy**
  - Image: https://cdn.prod.website-files.com/600e251dff9486e070ea6975/60b6d1a514c6d0c3efde4267_Artboard%201%20copy%202%404x.png
  - Source: https://www.telivy.com/home-copy
- **Hook, Line, and Sinker: The Art of Phishing and How to Avoid Being Caught!**
  - Image: https://cdn.prod.website-files.com/600e2674eba1467be9732dd3/645c0845c9be9e861595f0ba_article2thumbnail.png
  - Source: https://www.telivy.com/post/hook-line-and-sinker-the-art-of-phishing-and-how-to-avoid-being-caught
- **Telivy**
  - Image: https://cdn.prod.website-files.com/600e251dff9486e070ea6975/60b6d19f1faae77a1c1e967a_Artboard%205%404x.png
  - Source: https://www.telivy.com/home-copy
- **Telivy | Digital Solutions For Insurance Agencies**
  - Image: https://cdn.prod.website-files.com/600e251dff9486e070ea6975/636b5e68a64634879b97ce90_01.png
  - Source: https://www.telivy.com/insurance-agencies

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#C2CBF7",
    "secondary": "#231130",
    "accent": "#051330",
    "background": "#FFFFFF",
    "textPrimary": "#808080",
    "link": "#051330"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "40px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0F1216",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#231130",
      "textColor": "#FFFFFF",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/600e251dff9486e070ea6975/678985d0141113f03ebcc9eb_Telivy%2BCytracom_Logo-Reverse.eps.svg",
    "favicon": "https://cdn.prod.website-files.com/600e251dff9486e070ea6975/60fa3002c62bd1b5c5712b74_32.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Telivy'. It is visible and appropriately sized for a main logo.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get a Free Scan",
      "reasoning": "Button #1 ('Get a Free Scan') is the primary CTA due to its clear, action-oriented text and distinct styling with a white border, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Book a Demo",
      "reasoning": "Button #3 ('Book a Demo') is selected as secondary because it has a different background color (#231130) and serves as an alternative action to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses concerned with cybersecurity"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Telivy'. It is visible and appropriately sized for a main logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```