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  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/tella",
  "agent_instructions": "You are designing or implementing in Tella's brand identity.\n\n# Brand profile\n- Company: Tella\n- Source: https://tella.tv/\n- Color scheme: light\n\n# Colors\n- primary: #0F172A\n- secondary: #CBD5E1\n- accent: #94A3B8\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #94A3B8\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- input: background=#F8FAFC, textColor=#0F172A, borderColor=#E2E8F0, borderRadius=20.5px, shadow=none\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=14px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(94, 81, 248, 0.25) 0px 0px 16px 1px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px\n- buttonSecondary: background=#F1F5F9, textColor=#0F172A, borderRadius=33554400px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/tella.json",
  "page_markdown": "# Tella Brand Identity\n\nA complete profile of **Tella**'s visual system — colors, typography, components, and personality — extracted from https://tella.tv/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/tella\n- Machine-readable JSON: https://characterquilt.com/branding/tella.json\n- Per-page llms.txt: https://characterquilt.com/branding/tella/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0F172A |\n| Accent | #94A3B8 |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #0F172A\n- secondary: #CBD5E1\n- accent: #94A3B8\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #94A3B8\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2281%22%20height%3D%2224%22%20viewBox%3D%220%200%20450%20134%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M198.506%20117.991C190.393%20117.991%20184.435%20116.173%20180.628%20112.539C176.924%20108.905%20175.07%20103.158%20175.07%2095.298V20.7344H194.9V93.235C194.9%2096.969%20195.702%2099.5214%20197.304%20100.898C198.905%20102.274%20201.411%20102.961%20204.815%20102.961H216.082V117.991H198.506ZM162.3%2054.1849V39.3016H216.082V54.1849H162.3Z%22%20fill%3D%22%231B193A%22%20style%3D%22fill%3A%20rgb(27%2C%2025%2C%2058)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M262.581%20120.351C254.688%20120.351%20247.571%20118.569%20241.238%20115.001C234.901%20111.435%20229.917%20106.546%20226.282%20100.331C222.751%2094.0155%20220.983%2086.9344%20220.983%2079.0902C220.983%2071.6538%20222.749%2064.7753%20226.282%2058.4599C229.812%2052.0419%20234.695%2046.9475%20240.926%2043.1793C247.158%2039.4111%20254.117%2037.5244%20261.803%2037.5244C270.009%2037.5244%20277.07%2039.2559%20282.991%2042.7214C288.911%2046.1844%20293.378%2050.9236%20296.388%2056.9337C299.502%2062.9438%20301.061%2069.6171%20301.061%2076.9535C301.061%2079.298%20300.905%2081.5374%20300.594%2083.6767H240.926C241.965%2089.8921%20244.457%2094.6286%20248.406%2097.889C252.456%20101.047%20257.285%20102.626%20262.895%20102.626C267.568%20102.626%20271.568%20101.657%20274.892%2099.7231C278.32%2097.6863%20281.022%2094.9865%20282.993%2091.6236L299.508%2099.5704C291.406%20113.425%20279.098%20120.353%20262.586%20120.353L262.581%20120.351ZM281.432%2069.4618C281.225%2067.0173%20280.292%2064.6227%20278.629%2062.2807C277.07%2059.8361%20274.841%2057.8494%20271.93%2056.3206C269.127%2054.6917%20265.803%2053.876%20261.958%2053.876C257.076%2053.876%20252.87%2055.3022%20249.339%2058.1547C245.911%2060.9045%20243.419%2064.6753%20241.86%2069.4645H281.432V69.4618Z%22%20fill%3D%22%231B193A%22%20style%3D%22fill%3A%20rgb(27%2C%2025%2C%2058)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M307.939%2012.4849H327.619V117.994H307.939V12.4849Z%22%20fill%3D%22%231B193A%22%20style%3D%22fill%3A%20rgb(27%2C%2025%2C%2058)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M342.455%2012.4849H362.135V117.994H342.455V12.4849Z%22%20fill%3D%22%231B193A%22%20style%3D%22fill%3A%20rgb(27%2C%2025%2C%2058)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M398.471%20119.762C390.059%20119.762%20383.298%20117.896%20378.19%20114.162C373.083%20110.331%20370.529%20105.026%20370.529%2098.2475C370.529%2091.469%20372.683%2086.0667%20376.989%2082.3328C381.294%2078.5014%20387.856%2075.7516%20396.669%2074.0807L423.109%2068.9231C423.109%2063.4208%20421.808%2059.2948%20419.203%2056.5449C416.7%2053.7951%20412.993%2052.4189%20408.086%2052.4189C403.48%2052.4189%20399.875%2053.4504%20397.27%2055.5134C394.665%2057.5765%20392.913%2060.5736%20392.012%2064.5023L371.881%2063.4708C373.383%2055.1214%20377.238%2048.7349%20383.449%2044.3142C389.758%2039.796%20397.97%2037.5356%20408.086%2037.5356C419.603%2037.5356%20428.316%2040.3355%20434.226%2045.9351C440.136%2051.5347%20443.09%2059.6395%20443.09%2070.2493V98.5422C443.09%20100.605%20443.441%20102.029%20444.141%20102.816C444.841%20103.602%20445.944%20103.995%20447.446%20103.995H450V117.994C449.399%20118.191%20448.399%20118.338%20446.996%20118.436C445.593%20118.633%20444.192%20118.73%20442.789%20118.73C439.484%20118.73%20436.53%20118.191%20433.926%20117.109C431.321%20116.028%20429.269%20114.212%20427.766%20111.657C426.264%20109.005%20425.513%20105.418%20425.513%20100.9L427.316%20102.079C426.414%20105.518%20424.662%20108.613%20422.057%20111.362C419.453%20114.015%20416.099%20116.078%20411.992%20117.552C407.987%20119.025%20403.48%20119.762%20398.471%20119.762ZM402.678%20105.763C406.884%20105.763%20410.49%20104.976%20413.494%20103.405C416.499%20101.734%20418.852%2099.4764%20420.555%2096.6266C422.259%2093.6794%20423.109%2090.2402%20423.109%2086.3115V81.8907L402.828%2086.0167C398.721%2086.8035%20395.716%2088.0798%20393.814%2089.8481C392.012%2091.519%20391.11%2093.7294%20391.11%2096.4792C391.11%2099.4264%20392.111%20101.734%20394.115%20103.405C396.119%20104.976%20398.973%20105.763%20402.678%20105.763Z%22%20fill%3D%22%231B193A%22%20style%3D%22fill%3A%20rgb(27%2C%2025%2C%2058)%20!important%3B%22%2F%3E%3Cg%20clip-path%3D%22url(%23nav-logo-clip)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M0%2017.37C0%207.23749%207.23747%200%2017.3699%200H115.8C125.932%200%20133.169%207.23749%20133.169%2017.37V115.8C133.169%20125.932%20125.932%20133.17%20115.8%20133.17C105.667%20133.17%2017.3699%20133.17%2017.3699%20133.17C7.23747%20133.17%200%20125.932%200%20115.8V17.37Z%22%20fill%3D%22url(%23nav-logo-grad)%22%20style%3D%22fill%3A%20url(%26quot%3B%23nav-logo-grad%26quot%3B)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M107.67%2070.8329C105.138%2070.7178%2077.9698%2070.7178%2075.4372%2070.8329C72.9046%2070.948%2070.9476%2072.9051%2070.8324%2075.4377C70.7173%2077.9703%2070.7173%20105.138%2070.8324%20107.671C70.94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Favicon: https://www.tella.com/safari-pinned-tab.svg\n- Social card (og:image): https://www.tella.com/marketing-site/og-image.png\n\n## UI Components\n\n- input: background=#F8FAFC, textColor=#0F172A, borderColor=#E2E8F0, borderRadius=20.5px, shadow=none\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=14px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(94, 81, 248, 0.25) 0px 0px 16px 1px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px\n- buttonSecondary: background=#F1F5F9, textColor=#0F172A, borderRadius=33554400px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy professionals\n\n## Tella Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **13 Must-Have Video Editing Tools for Better Video Storytelling | Tella Blog**\n  - Image: https://www.tella.com/blog/mwVNXMEfNuVuCf83lg3Fj6Whly0.jpg\n  - Source: https://www.tella.tv/blog/13-must-have-video-editing-tools-for-better-video-storytelling\n- **13 Must-Have Video Editing Tools for Better Video Storytelling | Tella Blog**\n  - Image: https://www.tella.com/blog/6irjIejT4CagnMpWwecVQg80QJY.jpg\n  - Source: https://www.tella.tv/blog/13-must-have-video-editing-tools-for-better-video-storytelling\n- **Loom Pricing Explained | Tella Blog**\n  - Image: https://www.tella.com/blog/kci0mWivKP0loQG5qieryFbkMw.png\n  - Source: https://www.tella.tv/blog/loom-pricing-explained\n- **Why you should edit your Zoom recordings**\n  - Image: https://framerusercontent.com/images/YyFdR1DQRABpq75eIQ4IPqew4lM.jpg?width=4000&height=2800\n  - Source: https://www.tella.tv/blog/why-you-should-edit-your-zoom-recordings?dub_id=lEtssbQB4GGoMEZs\n- **How Much Does it Cost to Start a Podcast? | Tella Blog**\n  - Image: https://www.tella.com/blog/SSbiRWHBcuGpQaBhIhY4Siyzyo.jpg\n  - Source: https://www.tella.tv/blog/how-much-does-it-cost-to-start-a-podcast\n- **AI Video Title | Tella**\n  - Image: https://www.tella.tv/marketing-site/grainy_shapes_bg.jpg\n  - Source: https://www.tella.tv/features/ai-video-title\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0F172A\",\n    \"secondary\": \"#CBD5E1\",\n    \"accent\": \"#94A3B8\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#94A3B8\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\",\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"60px\",\n      \"h2\": \"16px\",\n      \"body\": \"20px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"6px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#F8FAFC\",\n      \"textColor\": \"#0F172A\",\n      \"borderColor\": \"#E2E8F0\",\n      \"borderRadius\": \"20.5px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"20.5px\",\n        \"topRight\": \"20.5px\",\n        \"bottomRight\": \"20.5px\",\n        \"bottomLeft\": \"20.5px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"14px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"14px\",\n        \"topRight\": \"14px\",\n        \"bottomRight\": \"14px\",\n        \"bottomLeft\": \"14px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(94, 81, 248, 0.25) 0px 0px 16px 1px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#F1F5F9\",\n      \"textColor\": \"#0F172A\",\n      \"borderRadius\": \"33554400px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"33554400px\",\n        \"topRight\": \"33554400px\",\n        \"bottomRight\": \"33554400px\",\n        \"bottomLeft\": \"33554400px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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}