# Telmai Brand Identity

A complete profile of **Telmai**'s visual system — colors, typography, components, and personality — extracted from https://www.telm.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/telmai
- Machine-readable JSON: https://characterquilt.com/branding/telmai.json
- Per-page llms.txt: https://characterquilt.com/branding/telmai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #05AD64 |
| Accent | #06D87D |
| Body Font | Arial |
| Heading Font | Aeonik |

## Color Palette

- primary: #05AD64
- secondary: #83ECBE
- accent: #06D87D
- background: #FFFFFF
- textPrimary: #06D87D
- link: #06D87D

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Aeonik — https://fonts.google.com/specimen/Aeonik

## Visual Assets

- Logo: https://www.telm.ai/wp-content/uploads/2023/10/T%CE%A3LMAI.svg
- Favicon: https://www.telm.ai/wp-content/uploads/2023/11/favicon.png

## UI Components

- buttonPrimary: background=#F5F5F0, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Telmai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How financial services could tackle data quality issues? - Telmai**
  - Image: https://www.telm.ai/wp-content/uploads/2024/05/data_quality_issue_in_finance.webp
  - Source: https://www.telm.ai/blog/how-top-data-engineers-in-finance-tackle-data-quality-issues/
- **3 Open Source Data Quality Tools You Can't Ignore (Compared) - Telmai**
  - Image: https://www.telm.ai/wp-content/webp-express/webp-images/uploads/2023/06/1.4-3.png.webp
  - Source: https://www.telm.ai/blog/open-source-data-quality-tools/
- **Why data quality architecture matters for enterprises - Telmai**
  - Image: https://www.telm.ai/wp-content/uploads/2024/06/Blog-Hero-Icons-DQ-Arch.png
  - Source: https://www.telm.ai/blog/why-data-quality-architecture-matters-for-enterprises/
- **4 Steps of the data profiling process - Telmai**
  - Image: https://www.telm.ai/wp-content/uploads/2023/08/3.1.png
  - Source: https://www.telm.ai/blog/4-steps-of-the-data-profiling-process-a-practical-guide/
- **Preventing sensitive data exposures in complex data ecosystems at scale -  Telmai**
  - Image: https://www.telm.ai/wp-content/webp-express/webp-images/uploads/2024/11/Blog-Hero-Icons-Icon.png.webp
  - Source: https://www.telm.ai/blog/why-is-securing-pii-data-important/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aeonik",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#05AD64",
    "secondary": "#83ECBE",
    "accent": "#06D87D",
    "background": "#FFFFFF",
    "textPrimary": "#06D87D",
    "link": "#06D87D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Aeonik"
    },
    "fontStacks": {
      "heading": [
        "Aeonik"
      ],
      "body": [
        "Aeonik"
      ],
      "paragraph": [
        "Aeonik"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "52px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F5F5F0",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.telm.ai/wp-content/uploads/2023/10/T%CE%A3LMAI.svg",
    "favicon": "https://www.telm.ai/wp-content/uploads/2023/11/favicon.png",
    "ogImage": null,
    "logoHref": "https://www.telm.ai/",
    "logoAlt": "t%cf%83lmai"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Telmai'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join Waitlist\n                                        \n                        Take a product Tour  ",
      "reasoning": "The 'Join Waitlist' button is more action-oriented and likely serves as the main call-to-action for users interested in the product."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color, and no distinct secondary button with a different color is available."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Telmai'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```