# Tembo Brand Identity

A complete profile of **Tembo**'s visual system — colors, typography, components, and personality — extracted from https://www.tembo.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/tembo
- Machine-readable JSON: https://characterquilt.com/branding/tembo.json
- Per-page llms.txt: https://characterquilt.com/branding/tembo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0083F5 |
| Accent | #141414 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0083F5
- secondary: #9CA3AF
- accent: #141414
- background: #FAFAFA
- textPrimary: #141414
- link: #6B7280

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://www.tembo.io/tembo-logo.svg
- Favicon: https://www.tembo.io/favicon.ico
- Social card (og:image): https://www.tembo.io/images/og-image.png

## UI Components

- buttonPrimary: background=#141414, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#F0F0F0, textColor=#646464, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

## Tembo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Tembo Supply**
  - Image: https://supply.tembo.io/cdn/shop/files/Tembo_Collection_001_Classic_Tee_001_Back.png?v=1771467494&width=3840
  - Source: https://supply.tembo.io/
- **Tembo | The platform for every coding agent**
  - Image: https://www.tembo.io/images/blog-headers/best-free-ai-for-coding.png
  - Source: https://www.tembo.io/blog
- **Autonomous Software Maintenance Has Arrived – Tembo**
  - Image: https://www.tembo.io/images/tembo-overview.png
  - Source: https://www.tembo.io/blog/autonomous-software-maintenance-has-arrived
- **AI for Software Development: Complete Guide for Developers – Tembo**
  - Image: https://www.tembo.io/images/blog-headers/ai-for-software-development.png
  - Source: https://www.tembo.io/blog/ai-for-software-development
- **Tembo Supply**
  - Image: https://supply.tembo.io/cdn/shop/files/Tembo_Collection_001_Classic_Tee_001_Front.png?v=1771467494&width=3840
  - Source: https://supply.tembo.io/
- **Tembo | The platform for every coding agent**
  - Image: https://www.tembo.io/images/blog-headers/will-ai-make-software-engineers-obsolete.png
  - Source: https://www.tembo.io/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0083F5",
    "secondary": "#9CA3AF",
    "accent": "#141414",
    "background": "#FAFAFA",
    "textPrimary": "#141414",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "18px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#141414",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F0F0F0",
      "textColor": "#646464",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.tembo.io/tembo-logo.svg",
    "favicon": "https://www.tembo.io/favicon.ico",
    "ogImage": "https://www.tembo.io/images/og-image.png",
    "logoHref": "/",
    "logoAlt": "Tembo Mark"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Tembo'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #1 ('Get started') has a dark background (#141414) with white text, making it stand out as a primary CTA. The text is action-oriented, encouraging users to begin using the platform."
    },
    "secondary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 ('Book a demo') has a light background (#F0F0F0) and is less prominent than the primary CTA, making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Tembo'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```