{
  "name": "Tendo",
  "slug": "tendo",
  "domain": "https://tendo.app/",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Source Serif 4",
        "role": "body"
      },
      {
        "family": "Space Grotesk",
        "role": "heading"
      }
    ],
    "colors": {
      "primary": "#09407C",
      "secondary": "#0D5C5C",
      "accent": "#09407C",
      "background": "#F6F5F4",
      "textPrimary": "#09427D",
      "link": "#09427D"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Source Serif 4",
        "heading": "Space Grotesk"
      },
      "fontStacks": {
        "heading": [
          "Space Grotesk",
          "sans-serif"
        ],
        "body": [
          "Source Serif 4",
          "Georgia",
          "serif"
        ],
        "paragraph": [
          "Source Serif 4",
          "Georgia",
          "serif"
        ]
      },
      "fontSizes": {
        "h1": "72px",
        "h2": "60px",
        "body": "20px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "4px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#09407C",
        "textColor": "#F6F5F4",
        "borderRadius": "9999px",
        "borderRadiusCorners": {
          "topLeft": "9999px",
          "topRight": "9999px",
          "bottomRight": "9999px",
          "bottomLeft": "9999px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#111827",
        "borderRadius": "9999px",
        "borderRadiusCorners": {
          "topLeft": "9999px",
          "topRight": "9999px",
          "bottomRight": "9999px",
          "bottomLeft": "9999px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://tendo.app/logo.png",
      "favicon": null,
      "ogImage": "https://storage.googleapis.com/gpt-engineer-file-uploads/attachments/og-images/1365ec76-20f6-4f74-9b3e-a8355066ef35?Expires=1773177462&GoogleAccessId=go-api-on-aws%40gpt-engineer-390607.iam.gserviceaccount.com&Signature=GdHPKcpF4zCC6D%2BmWkp4enqvEkrh1Yaa3VetPpgxSG9d8GPw8gvtyViBCS6K3shB6NVm2yKnCh0d40lfHBr%2FTy0I2PLYvbEO0qwKFy7rYivJsxU9VHYyIN%2B1KgkS%2BW9ktkl9KLgbck9nbj%2FIy%2BvbZTiOHFF0snABoE%2B6pn9%2BoJPxxwsnNtgWVWITCIMJPl3f5rGkKXz8ycekdh%2FtQ%2BMYIqgKyTCPCgEiU78Ozwc30oy2sLjFRfHGU2Xax1%2BckBmN%2F7fcVe%2BEXeMKunhbz9jfkIhtXU55RyatlKoeLhy%2BEBk%2BwWWSFvy%2BVu88tynoIOynt%2Bat6A2UifpGFUK7Xu2pYQ%3D%3D",
      "logoHref": "/",
      "logoAlt": "Tendo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Tendo'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Start Selling",
        "reasoning": "Button #0 ('Start Selling') uses a vibrant brand color (#09407C) and has action-oriented text, making it the primary CTA."
      },
      "secondary": {
        "index": 2,
        "text": "Get Started Free",
        "reasoning": "Button #2 ('Get Started Free') has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "entrepreneurs and small business owners in Africa"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Tendo'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/tendo/847c69c506.webp",
      "alt": "Tendo - Africa's #1 Reselling Platform",
      "source_url": "https://tendo.app/",
      "image_url": "https://tendo.app/images/benefit.png",
      "width": 2519,
      "height": 2033,
      "bytes": 837445,
      "query": "site:tendo.app",
      "query_suffix": "site:tendo.app"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/tendo/f28e877359.webp",
      "alt": "Tendo - Africa's #1 Reselling Platform",
      "source_url": "https://tendo.app/",
      "image_url": "https://tendo.app/images/from-home.png",
      "width": 1410,
      "height": 998,
      "bytes": 1359809,
      "query": "site:tendo.app",
      "query_suffix": "site:tendo.app"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/tendo/a8768f60b1.webp",
      "alt": "Tendo - Africa's #1 Reselling Platform",
      "source_url": "https://tendo.app/",
      "image_url": "https://tendo.app/images/mama.png",
      "width": 723,
      "height": 502,
      "bytes": 933500,
      "query": "site:tendo.app",
      "query_suffix": "site:tendo.app"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/tendo/8a8af8270c.webp",
      "alt": "Tendo - Africa's #1 Reselling Platform",
      "source_url": "https://tendo.app/",
      "image_url": "https://tendo.app/images/earn.png",
      "width": 498,
      "height": 726,
      "bytes": 326834,
      "query": "site:tendo.app",
      "query_suffix": "site:tendo.app"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/tendo/2b4a6b5826.webp",
      "alt": "Tendo - Africa's #1 Reselling Platform",
      "source_url": "https://tendo.app/",
      "image_url": "https://tendo.app/images/testimony-2.png",
      "width": 600,
      "height": 600,
      "bytes": 359831,
      "query": "site:tendo.app",
      "query_suffix": "site:tendo.app"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/tendo/2fdc8a26bb.webp",
      "alt": "Tendo - Africa's #1 Reselling Platform",
      "source_url": "https://tendo.app/",
      "image_url": "https://tendo.app/images/add-product.png",
      "width": 498,
      "height": 712,
      "bytes": 121958,
      "query": "site:tendo.app",
      "query_suffix": "site:tendo.app"
    }
  ],
  "font_resources": [
    {
      "family": "Source Serif 4",
      "google_fonts_url": "https://fonts.google.com/specimen/Source+Serif+4"
    },
    {
      "family": "Space Grotesk",
      "google_fonts_url": "https://fonts.google.com/specimen/Space+Grotesk"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Source+Serif+4&family=Space+Grotesk&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/tendo",
  "agent_instructions": "You are designing or implementing in Tendo's brand identity.\n\n# Brand profile\n- Company: Tendo\n- Source: https://tendo.app/\n- Color scheme: light\n\n# Colors\n- primary: #09407C\n- secondary: #0D5C5C\n- accent: #09407C\n- background: #F6F5F4\n- textPrimary: #09427D\n- link: #09427D\n\n# Typography\n- primary: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4\n- heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Source+Serif+4&family=Space+Grotesk&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#09407C, textColor=#F6F5F4, borderRadius=9999px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#111827, borderRadius=9999px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: entrepreneurs and small business owners in Africa\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/tendo.json",
  "page_markdown": "# Tendo Brand Identity\n\nA complete profile of **Tendo**'s visual system — colors, typography, components, and personality — extracted from https://tendo.app/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/tendo\n- Machine-readable JSON: https://characterquilt.com/branding/tendo.json\n- Per-page llms.txt: https://characterquilt.com/branding/tendo/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #09407C |\n| Accent | #09407C |\n| Body Font | Source Serif 4 |\n| Heading Font | Space Grotesk |\n\n## Color Palette\n\n- primary: #09407C\n- secondary: #0D5C5C\n- accent: #09407C\n- background: #F6F5F4\n- textPrimary: #09427D\n- link: #09427D\n\n## Typography\n\n- primary: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4\n- heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk\n\n## Visual Assets\n\n- Logo: https://tendo.app/logo.png\n- Social card (og:image): https://storage.googleapis.com/gpt-engineer-file-uploads/attachments/og-images/1365ec76-20f6-4f74-9b3e-a8355066ef35?Expires=1773177462&GoogleAccessId=go-api-on-aws%40gpt-engineer-390607.iam.gserviceaccount.com&Signature=GdHPKcpF4zCC6D%2BmWkp4enqvEkrh1Yaa3VetPpgxSG9d8GPw8gvtyViBCS6K3shB6NVm2yKnCh0d40lfHBr%2FTy0I2PLYvbEO0qwKFy7rYivJsxU9VHYyIN%2B1KgkS%2BW9ktkl9KLgbck9nbj%2FIy%2BvbZTiOHFF0snABoE%2B6pn9%2BoJPxxwsnNtgWVWITCIMJPl3f5rGkKXz8ycekdh%2FtQ%2BMYIqgKyTCPCgEiU78Ozwc30oy2sLjFRfHGU2Xax1%2BckBmN%2F7fcVe%2BEXeMKunhbz9jfkIhtXU55RyatlKoeLhy%2BEBk%2BwWWSFvy%2BVu88tynoIOynt%2Bat6A2UifpGFUK7Xu2pYQ%3D%3D\n\n## UI Components\n\n- buttonPrimary: background=#09407C, textColor=#F6F5F4, borderRadius=9999px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#111827, borderRadius=9999px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: entrepreneurs and small business owners in Africa\n\n## Tendo Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Tendo - Africa's #1 Reselling Platform**\n  - Image: https://tendo.app/images/benefit.png\n  - Source: https://tendo.app/\n- **Tendo - Africa's #1 Reselling Platform**\n  - Image: https://tendo.app/images/from-home.png\n  - Source: https://tendo.app/\n- **Tendo - Africa's #1 Reselling Platform**\n  - Image: https://tendo.app/images/mama.png\n  - Source: https://tendo.app/\n- **Tendo - Africa's #1 Reselling Platform**\n  - Image: https://tendo.app/images/earn.png\n  - Source: https://tendo.app/\n- **Tendo - Africa's #1 Reselling Platform**\n  - Image: https://tendo.app/images/testimony-2.png\n  - Source: https://tendo.app/\n- **Tendo - Africa's #1 Reselling Platform**\n  - Image: https://tendo.app/images/add-product.png\n  - Source: https://tendo.app/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Source Serif 4\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Space Grotesk\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#09407C\",\n    \"secondary\": \"#0D5C5C\",\n    \"accent\": \"#09407C\",\n    \"background\": \"#F6F5F4\",\n    \"textPrimary\": \"#09427D\",\n    \"link\": \"#09427D\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Source Serif 4\",\n      \"heading\": \"Space Grotesk\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Space Grotesk\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Source Serif 4\",\n        \"Georgia\",\n        \"serif\"\n      ],\n      \"paragraph\": [\n        \"Source Serif 4\",\n        \"Georgia\",\n        \"serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"72px\",\n      \"h2\": \"60px\",\n      \"body\": \"20px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#09407C\",\n      \"textColor\": \"#F6F5F4\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#111827\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://tendo.app/logo.png\",\n    \"favicon\": null,\n    \"ogImage\": \"https://storage.googleapis.com/gpt-engineer-file-uploads/attachments/og-images/1365ec76-20f6-4f74-9b3e-a8355066ef35?Expires=1773177462&GoogleAccessId=go-api-on-aws%40gpt-engineer-390607.iam.gserviceaccount.com&Signature=GdHPKcpF4zCC6D%2BmWkp4enqvEkrh1Yaa3VetPpgxSG9d8GPw8gvtyViBCS6K3shB6NVm2yKnCh0d40lfHBr%2FTy0I2PLYvbEO0qwKFy7rYivJsxU9VHYyIN%2B1KgkS%2BW9ktkl9KLgbck9nbj%2FIy%2BvbZTiOHFF0snABoE%2B6pn9%2BoJPxxwsnNtgWVWITCIMJPl3f5rGkKXz8ycekdh%2FtQ%2BMYIqgKyTCPCgEiU78Ozwc30oy2sLjFRfHGU2Xax1%2BckBmN%2F7fcVe%2BEXeMKunhbz9jfkIhtXU55RyatlKoeLhy%2BEBk%2BwWWSFvy%2BVu88tynoIOynt%2Bat6A2UifpGFUK7Xu2pYQ%3D%3D\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Tendo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Tendo'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Start Selling\",\n      \"reasoning\": \"Button #0 ('Start Selling') uses a vibrant brand color (#09407C) and has action-oriented text, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Get Started Free\",\n      \"reasoning\": \"Button #2 ('Get Started Free') has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"entrepreneurs and small business owners in Africa\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Tendo'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}