# Tennr Brand Identity

A complete profile of **Tennr**'s visual system — colors, typography, components, and personality — extracted from https://www.tennr.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/tennr
- Machine-readable JSON: https://characterquilt.com/branding/tennr.json
- Per-page llms.txt: https://characterquilt.com/branding/tennr/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EEDFD1 |
| Accent | #9B4E45 |
| Body Font | Marfa Light |
| Heading Font | Feature Display Light |

## Color Palette

- primary: #EEDFD1
- secondary: #5F4037
- accent: #9B4E45
- background: #000000
- textPrimary: #9B4E45
- link: #9B4E45

## Typography

- primary: Marfa Light — https://fonts.google.com/specimen/Marfa+Light
- heading: Feature Display Light — https://fonts.google.com/specimen/Feature+Display+Light

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20580%20148%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M526.555%2041.6433H541.469V80.1719L538.155%2078.5147C541.193%2069.1243%20544.3%2061.6671%20547.476%2056.1433C550.652%2050.4814%20554.45%2046.2695%20558.869%2043.5076C563.426%2040.6076%20568.95%2039.1576%20575.44%2039.1576C576.821%2039.1576%20577.857%2039.2266%20578.548%2039.3647V56.1433C577.305%2055.8671%20575.855%2055.729%20574.198%2055.729C564.117%2055.729%20556.176%2059.5266%20550.376%2067.1219C544.576%2074.579%20541.676%2084.4528%20541.676%2096.7433V145.008H526.555V41.6433Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(238%2C%20223%2C%20209)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M427.849%2041.6239H442.97V71.2453L440.277%2067.1025C445.111%2058.1263%20450.772%2051.2215%20457.263%2046.3882C463.891%2041.4167%20471.487%2038.931%20480.049%2038.931C486.539%2038.931%20492.201%2040.4501%20497.034%2043.4882C502.006%2046.5263%20505.803%2050.9453%20508.427%2056.7453C511.189%2062.5453%20512.57%2069.4501%20512.57%2077.4596V144.988H497.241V83.2596C497.241%2072.212%20495.377%2064.4096%20491.649%2059.8525C488.058%2055.1572%20482.534%2052.8096%20475.077%2052.8096C469.415%2052.8096%20464.099%2054.3977%20459.127%2057.5739C454.294%2060.7501%20450.358%2065.3072%20447.32%2071.2453C444.42%2077.0453%20442.97%2083.7429%20442.97%2091.3382V144.988H427.849V41.6239Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(238%2C%20223%2C%20209)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M330.729%2041.6239H345.85V71.2453L343.157%2067.1025C347.99%2058.1263%20353.652%2051.2215%20360.143%2046.3882C366.771%2041.4167%20374.367%2038.931%20382.929%2038.931C389.419%2038.931%20395.081%2040.4501%20399.914%2043.4882C404.886%2046.5263%20408.683%2050.9453%20411.307%2056.7453C414.069%2062.5453%20415.45%2069.4501%20415.45%2077.4596V144.988H400.121V83.2596C400.121%2072.212%20398.257%2064.4096%20394.529%2059.8525C390.938%2055.1572%20385.414%2052.8096%20377.957%2052.8096C372.295%2052.8096%20366.979%2054.3977%20362.007%2057.5739C357.174%2060.7501%20353.238%2065.3072%20350.2%2071.2453C347.3%2077.0453%20345.85%2083.7429%20345.85%2091.3382V144.988H330.729V41.6239Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(238%2C%20223%2C%20209)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M275.32%20147.474C265.654%20147.474%20257.092%20145.264%20249.635%20140.845C242.316%20136.288%20236.585%20129.936%20232.442%20121.788C228.437%20113.641%20226.435%20104.181%20226.435%2093.4096C226.435%2082.7763%20228.437%2073.3167%20232.442%2065.031C236.585%2056.7453%20242.246%2050.3239%20249.427%2045.7667C256.608%2041.2096%20264.894%2038.931%20274.285%2038.931C282.708%2038.931%20290.235%2041.0025%20296.863%2045.1453C303.492%2049.1501%20308.739%2054.881%20312.606%2062.3382C316.473%2069.7953%20318.406%2078.4953%20318.406%2088.4382C318.406%2089.4048%20318.406%2090.1644%20318.406%2090.7167C318.406%2091.131%20318.406%2091.8906%20318.406%2092.9953H235.549V80.1525H311.57L302.249%2087.4025C302.249%2085.7453%20302.249%2084.0882%20302.249%2082.431C302.249%2073.1786%20299.556%2065.7906%20294.17%2060.2667C288.923%2054.7429%20282.156%2051.981%20273.87%2051.981C268.07%2051.981%20262.754%2053.431%20257.92%2056.331C253.225%2059.231%20249.496%2063.4429%20246.735%2068.9667C243.973%2074.4906%20242.523%2080.7739%20242.385%2087.8167C242.246%2088.9215%20242.177%2089.681%20242.177%2090.0953C242.177%2090.5096%20242.108%2091.2001%20241.97%2092.1667C241.832%20105.148%20244.801%20115.436%20250.877%20123.031C256.954%20130.488%20265.101%20134.217%20275.32%20134.217C282.087%20134.217%20287.749%20132.491%20292.306%20129.038C297.001%20125.586%20300.316%20120.683%20302.249%20114.331H317.577C314.954%20124.136%20309.982%20132.145%20302.663%20138.36C295.482%20144.436%20286.368%20147.474%20275.32%20147.474Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(238%2C%20223%2C%20209)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M191.794%2014.2929H135.658V0H263.88V14.2929H207.744V145H191.794V14.2929Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(238%2C%20223%2C%20209)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M79.7178%2042.4619H135.642V144.997H56.4092V109.788H79.7129V102.538H56.4092V102.536H0.486328V0H79.7178V42.4619Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(238%2C%20223%2C%20209)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Social card (og:image): https://tennr.com/share_cards/sharecard.png

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals

## Tennr Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Fax It | Tennr**
  - Image: https://cdn.sanity.io/images/cb2fptrj/staging/35d1389537ba3ab9f7f723b8dafc68da5baedd54-4320x2429.jpg
  - Source: https://www.tennr.com/fax-it
- **Tennr**
  - Image: https://tennr.com/share_cards/sharecard.png
  - Source: https://www.tennr.com/
- **Tennr**
  - Image: https://cdn.sanity.io/images/cb2fptrj/staging/6191778ac864cb0251015d4422683cf91992e033-800x800.jpg
  - Source: https://www.tennr.com/
- **Careers | Tennr**
  - Image: https://cdn.sanity.io/images/cb2fptrj/staging/252c59e436dcf7b7db26b9018ec2b3f7604158fa-3828x2146.png
  - Source: https://www.tennr.com/careers

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Marfa Light",
      "role": "body"
    },
    {
      "family": "Marfa Regular",
      "role": "body"
    },
    {
      "family": "Feature Display Light",
      "role": "display"
    },
    {
      "family": "Feature Display Regular",
      "role": "display"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EEDFD1",
    "secondary": "#5F4037",
    "accent": "#9B4E45",
    "background": "#000000",
    "textPrimary": "#9B4E45",
    "link": "#9B4E45"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Marfa Light",
      "heading": "Feature Display Light"
    },
    "fontStacks": {
      "heading": [
        "featureDisplayLight",
        "featureDisplayLight Fallback"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "abcMarfaLight",
        "abcMarfaLight Fallback"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20580%20148%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M526.555%2041.6433H541.469V80.1719L538.155%2078.5147C541.193%2069.1243%20544.3%2061.6671%20547.476%2056.1433C550.652%2050.4814%20554.45%2046.2695%20558.869%2043.5076C563.426%2040.6076%20568.95%2039.1576%20575.44%2039.1576C576.821%2039.1576%20577.857%2039.2266%20578.548%2039.3647V56.1433C577.305%2055.8671%20575.855%2055.729%20574.198%2055.729C564.117%2055.729%20556.176%2059.5266%20550.376%2067.1219C544.576%2074.579%20541.676%2084.4528%20541.676%2096.7433V145.008H526.555V41.6433Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(238%2C%20223%2C%20209)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M427.849%2041.6239H442.97V71.2453L440.277%2067.1025C445.111%2058.1263%20450.772%2051.2215%20457.263%2046.3882C463.891%2041.4167%20471.487%2038.931%20480.049%2038.931C486.539%2038.931%20492.201%2040.4501%20497.034%2043.4882C502.006%2046.5263%20505.803%2050.9453%20508.427%2056.7453C511.189%2062.5453%20512.57%2069.4501%20512.57%2077.4596V144.988H497.241V83.2596C497.241%2072.212%20495.377%2064.4096%20491.649%2059.8525C488.058%2055.1572%20482.534%2052.8096%20475.077%2052.8096C469.415%2052.8096%20464.099%2054.3977%20459.127%2057.5739C454.294%2060.7501%20450.358%2065.3072%20447.32%2071.2453C444.42%2077.0453%20442.97%2083.7429%20442.97%2091.3382V144.988H427.849V41.6239Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(238%2C%20223%2C%20209)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M330.729%2041.6239H345.85V71.2453L343.157%2067.1025C347.99%2058.1263%20353.652%2051.2215%20360.143%2046.3882C366.771%2041.4167%20374.367%2038.931%20382.929%2038.931C389.419%2038.931%20395.081%2040.4501%20399.914%2043.4882C404.886%2046.5263%20408.683%2050.9453%20411.307%2056.7453C414.069%2062.5453%20415.45%2069.4501%20415.45%2077.4596V144.988H400.121V83.2596C400.121%2072.212%20398.257%2064.4096%20394.529%2059.8525C390.938%2055.1572%20385.414%2052.8096%20377.957%2052.8096C372.295%2052.8096%20366.979%2054.3977%20362.007%2057.5739C357.174%2060.7501%20353.238%2065.3072%20350.2%2071.2453C347.3%2077.0453%20345.85%2083.7429%20345.85%2091.3382V144.988H330.729V41.6239Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(238%2C%20223%2C%20209)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M275.32%20147.474C265.654%20147.474%20257.092%20145.264%20249.635%20140.845C242.316%20136.288%20236.585%20129.936%20232.442%20121.788C228.437%20113.641%20226.435%20104.181%20226.435%2093.4096C226.435%2082.7763%20228.437%2073.3167%20232.442%2065.031C236.585%2056.7453%20242.246%2050.3239%20249.427%2045.7667C256.608%2041.2096%20264.894%2038.931%20274.285%2038.931C282.708%2038.931%20290.235%2041.0025%20296.863%2045.1453C303.492%2049.1501%20308.739%2054.881%20312.606%2062.3382C316.473%2069.7953%20318.406%2078.4953%20318.406%2088.4382C318.406%2089.4048%20318.406%2090.1644%20318.406%2090.7167C318.406%2091.131%20318.406%2091.8906%20318.406%2092.9953H235.549V80.1525H311.57L302.249%2087.4025C302.249%2085.7453%20302.249%2084.0882%20302.249%2082.431C302.249%2073.1786%20299.556%2065.7906%20294.17%2060.2667C288.923%2054.7429%20282.156%2051.981%20273.87%2051.981C268.07%2051.981%20262.754%2053.431%20257.92%2056.331C253.225%2059.231%20249.496%2063.4429%20246.735%2068.9667C243.973%2074.4906%20242.523%2080.7739%20242.385%2087.8167C242.246%2088.9215%20242.177%2089.681%20242.177%2090.0953C242.177%2090.5096%20242.108%2091.2001%20241.97%2092.1667C241.832%20105.148%20244.801%20115.436%20250.877%20123.031C256.954%20130.488%20265.101%20134.217%20275.32%20134.217C282.087%20134.217%20287.749%20132.491%20292.306%20129.038C297.001%20125.586%20300.316%20120.683%20302.249%20114.331H317.577C314.954%20124.136%20309.982%20132.145%20302.663%20138.36C295.482%20144.436%20286.368%20147.474%20275.32%20147.474Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(238%2C%20223%2C%20209)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M191.794%2014.2929H135.658V0H263.88V14.2929H207.744V145H191.794V14.2929Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(238%2C%20223%2C%20209)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M79.7178%2042.4619H135.642V144.997H56.4092V109.788H79.7129V102.538H56.4092V102.536H0.486328V0H79.7178V42.4619Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(238%2C%20223%2C%20209)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": null,
    "ogImage": "https://tennr.com/share_cards/sharecard.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, medium-sized, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, medium-sized, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```