# Terapify Brand Identity

A complete profile of **Terapify**'s visual system — colors, typography, components, and personality — extracted from https://www.terapify.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/terapify
- Machine-readable JSON: https://characterquilt.com/branding/terapify.json
- Per-page llms.txt: https://characterquilt.com/branding/terapify/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #0085FF |
| Body Font | Open Sans |
| Heading Font | Open Sans |

## Color Palette

- primary: #6B7280
- secondary: #168CF9
- accent: #0085FF
- background: #F4F7FB
- textPrimary: #0085FF
- link: #0085FF

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

## Visual Assets

- Logo: https://terapify-cms.s3.amazonaws.com/logotipo_3215712490.svg
- Favicon: https://www.terapify.com/favicons/favicon.ico
- Social card (og:image): https://terapify-cms.s3.us-east-1.amazonaws.com/Persona_tomando_terapia_en_Terapify_70ac5ecb25.webp

## UI Components

- buttonPrimary: background=#0085FF, textColor=#333333, borderRadius=6px, shadow=rgba(0, 0, 0, 0.2) 0px 1px 4px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking online psychological services

## Terapify Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blog de salud mental y bienestar emocional | Terapify**
  - Image: https://www.terapify.com/blog/images/problemas-laborales-salud-manejo-estres.webp
  - Source: https://www.terapify.com/blog
- **El precio de la salud mental: ¿Cuánto cuesta un psicólogo? | Terapify**
  - Image: https://www.terapify.com/blog/images/cuanto-cuesta-un-psicologo.webp
  - Source: https://www.terapify.com/blog/cuanto-cuesta-un-psicologo-3
- **Problemas de ira: ¿qué hacer ante ellos? | Terapify**
  - Image: https://www.terapify.com/blog/images/Tipos-de-emociones-la-ira.webp
  - Source: https://www.terapify.com/blog/la-ira-como-problema-de-salud-mental-sintomas-causas-y-tratamiento
- **Problemas de motivación: Síntomas, causas y tratamiento | Terapify**
  - Image: https://www.terapify.com/blog/images/motivacion-terapify-psicologo-en-linea.webp
  - Source: https://www.terapify.com/blog/problemas-de-motivacion-sintomas-causas-y-tratamiento
- **Cómo elegir un psicologo? ¡Elige con el match de Terapify! | Terapify**
  - Image: https://www.terapify.com/blog/images/como-elegir-un-psicologo.webp
  - Source: https://www.terapify.com/blog/como-elegir-un-psicologo
- **Terapify - eBook El impacto de mi respiración**
  - Image: https://web.terapify.com/hubfs/laptop%20psicologos.png
  - Source: https://web.terapify.com/registro-ebook-el-impacto-de-mi-respiracion

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#168CF9",
    "accent": "#0085FF",
    "background": "#F4F7FB",
    "textPrimary": "#0085FF",
    "link": "#0085FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "34px",
      "h2": "17px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0085FF",
      "textColor": "#333333",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 1px 4px 0px"
    }
  },
  "images": {
    "logo": "https://terapify-cms.s3.amazonaws.com/logotipo_3215712490.svg",
    "favicon": "https://www.terapify.com/favicons/favicon.ico",
    "ogImage": "https://terapify-cms.s3.us-east-1.amazonaws.com/Persona_tomando_terapia_en_Terapify_70ac5ecb25.webp",
    "logoHref": "/",
    "logoAlt": "Terapify - Psicólogos en línea"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Terapify'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Encuentra tu psicólogo ideal",
      "reasoning": "Button #0, 'Encuentra tu psicólogo ideal', is likely the primary CTA due to its action-oriented text and vibrant brand color (#0085FF), which aligns with the site's main call-to-action of finding a psychologist."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same vibrant brand color (#0085FF), making it impossible to select a secondary button with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals seeking online psychological services"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Terapify'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```