# Terra Brand Identity

A complete profile of **Terra**'s visual system — colors, typography, components, and personality — extracted from https://useterra.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/terra
- Machine-readable JSON: https://characterquilt.com/branding/terra.json
- Per-page llms.txt: https://characterquilt.com/branding/terra/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D79F9F |
| Accent | #DE0000 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #D79F9F
- accent: #DE0000
- background: #FFFFFF
- textPrimary: #171717
- link: #DE0000

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://useterra.com/logos/terra_logo_icon.webp
- Favicon: https://useterra.com/icon?e5f0dde675b47b75

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: designers and entrepreneurs

## Terra Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Terra - Design and sell products in minutes**
  - Image: https://images.useterra.com/order-attachments/1762555524302-4f2gf.jpeg
  - Source: https://useterra.com/our-work
- **Terra - Design and sell products in minutes**
  - Image: https://useterra.com/gallery/candid_apt_couches_and_coffee_table.webp
  - Source: https://useterra.com/gallery
- **Terra - Design and sell products in minutes**
  - Image: https://useterra.com/carousel/white_upholseted_sofa_wide.webp
  - Source: https://useterra.com/design
- **Terra - Design and sell products in minutes**
  - Image: https://useterra.com/carousel/white_cloud_chair_avg.webp
  - Source: https://useterra.com/design
- **Terra - Design and sell products in minutes**
  - Image: https://images.useterra.com/order-attachments/1762545728319-qpz5j6.png
  - Source: https://useterra.com/our-work
- **Terra - Design and sell products in minutes**
  - Image: https://useterra.com/how-it-works/storefront_example.webp
  - Source: https://useterra.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D79F9F",
    "accent": "#DE0000",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#DE0000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://useterra.com/logos/terra_logo_icon.webp",
    "favicon": "https://useterra.com/icon?e5f0dde675b47b75",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Terra"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Terra'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "The button labeled 'Get Started' is likely the primary CTA due to its action-oriented text, which is common for primary actions on a website."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "designers and entrepreneurs"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Terra'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```