# Texel.ai Brand Identity

A complete profile of **Texel.ai**'s visual system — colors, typography, components, and personality — extracted from https://texel.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/texel-ai
- Machine-readable JSON: https://characterquilt.com/branding/texel-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/texel-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E74E35 |
| Accent | #E74E35 |
| Body Font | Space Grotesk |
| Heading Font | Space Grotesk |

## Color Palette

- primary: #E74E35
- secondary: #6A7282
- accent: #E74E35
- background: #FFFFFF
- textPrimary: #18181B
- link: #101828

## Typography

- primary: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk
- heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

## Visual Assets

- Logo: https://texel.ai/static/images/web/Logo-Horizontal-embed.svg
- Favicon: https://texel.ai/static/images/favicons/favicon-96x96.png
- Social card (og:image): https://upload.wikimedia.org/wikipedia/commons/2/20/PEO-pegasus_black.svg

## UI Components

- buttonPrimary: background=#E74E35, textColor=#000000, borderColor=#D84831, borderRadius=4px, shadow=oklch(1 0 0 / 0.06) 0px 0.5px 0px 0.5px inset, oklab(0.632107 0.164339 0.102122 / 0.3) 0px 3px 2px -2px, oklab(0.632107 0.164339 0.102122 / 0.3) 0px 4px 3px -2px
- buttonSecondary: background=#F8F8F8, textColor=#18181B, borderColor=#E8E8E8, borderRadius=4px, shadow=oklch(1 0 0 / 0.06) 0px 0.5px 0px 0.5px inset, oklab(0.98 0 0 / 0.3) 0px 3px 2px -2px, oklab(0.98 0 0 / 0.3) 0px 4px 3px -2px

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals and creatives

## Texel.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Texel Announces Partnership with Kapwing to Power Auto Lip Sync Service –  Texel.ai Blog**
  - Image: https://texel.ai/blog/wp-content/uploads/2024/09/texelOG.jpg
  - Source: https://texel.ai/blog/2024/09/19/texel-announces-partnership-with-kapwing-to-power-auto-lip-sync-service/
- **Texel.ai | Create and Edit Media with AI**
  - Image: https://texel.ai/static/images/web/woman_with_crown_in_field.jpeg
  - Source: https://texel.ai/
- **Texel.ai | Create and Edit Media with AI**
  - Image: https://texel.ai/static/images/web/cyberpunk_man_coffee.jpeg
  - Source: https://texel.ai/
- **Texel.ai | Create and Edit Media with AI**
  - Image: https://texel.ai/static/images/web/swordswoman_house.jpeg
  - Source: https://texel.ai/
- **Texel.ai | Create and Edit Media with AI**
  - Image: https://texel.ai/static/images/web/queen.jpeg
  - Source: https://texel.ai/
- **Texel.ai | Create and Edit Media with AI**
  - Image: https://texel.ai/static/images/web/eric_lu.jpg
  - Source: https://texel.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Space Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E74E35",
    "secondary": "#6A7282",
    "accent": "#E74E35",
    "background": "#FFFFFF",
    "textPrimary": "#18181B",
    "link": "#101828"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Space Grotesk",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk"
      ],
      "body": [
        "Space Grotesk"
      ],
      "paragraph": [
        "Space Grotesk"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "16px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E74E35",
      "textColor": "#000000",
      "borderColor": "#D84831",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "oklch(1 0 0 / 0.06) 0px 0.5px 0px 0.5px inset, oklab(0.632107 0.164339 0.102122 / 0.3) 0px 3px 2px -2px, oklab(0.632107 0.164339 0.102122 / 0.3) 0px 4px 3px -2px"
    },
    "buttonSecondary": {
      "background": "#F8F8F8",
      "textColor": "#18181B",
      "borderColor": "#E8E8E8",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "oklch(1 0 0 / 0.06) 0px 0.5px 0px 0.5px inset, oklab(0.98 0 0 / 0.3) 0px 3px 2px -2px, oklab(0.98 0 0 / 0.3) 0px 4px 3px -2px"
    }
  },
  "images": {
    "logo": "https://texel.ai/static/images/web/Logo-Horizontal-embed.svg",
    "favicon": "https://texel.ai/static/images/favicons/favicon-96x96.png",
    "ogImage": "https://upload.wikimedia.org/wikipedia/commons/2/20/PEO-pegasus_black.svg",
    "logoHref": "/",
    "logoAlt": "Texel.ai"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, and matches the brand name 'Texel.ai'. It links to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' uses the vibrant brand color #E74E35, indicating it is the primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Sign in",
      "reasoning": "Button #3 with text 'Sign in' has a different background color (#F8F8F8) and serves as a secondary action, typically for existing users."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals and creatives"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, and matches the brand name 'Texel.ai'. It links to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```