{ "name": "Thatch", "slug": "thatch", "domain": "https://thatch.com/", "sources": [ "startups_gallery" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Soehne", "role": "heading" }, { "family": "Montserrat", "role": "unknown" } ], "colors": { "primary": "#374151", "secondary": "#0070F3", "accent": "#9C3BFF", "background": "#FFFFFF", "textPrimary": "#111827", "link": "#111827" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Soehne" }, "fontStacks": { "heading": [ "Soehne", "sans-serif" ], "body": [ "ui-sans-serif", "system-ui" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "40px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#9C3BFF", "textColor": "#0070F3", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#111827", "borderColor": "#D1D5DB", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" } }, "images": { "favicon": null, "ogImage": "https://thatch.com/opengraph/thatch-main.png" }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "No visible, medium/large logo in the header matched the brand 'Thatch'. All candidates were tiny or invisible.", "confidence": 0.3, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 5, "text": "Venteur customers are transitioning to Thatch. Learn more", "reasoning": "Button #5 uses a vibrant brand color (#9C3BFF) and has action-oriented text, making it the most prominent CTA." }, "secondary": { "index": 1, "text": "Book a demo", "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action with text 'Book a demo'." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals seeking health benefits solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "No visible, medium/large logo in the header matched the brand 'Thatch'. All candidates were tiny or invisible.", "confidence": 0.3 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/thatch/cecb0400d8.webp", "alt": "401(k) vs Pension Plans: Which Retirement Benefit Should Employers Offer? | Thatch Blog", "source_url": "https://thatch.com/blog/promises-to-portolios", "image_url": "https://images.ctfassets.net/hrb2annurbu2/7MN9ECjBzJ1kyPqKXG4v8O/4e4cfc87edd00abd870efa46d17c4da8/Reagan_Oval_Office_Tax_Reduction-min__1_.jpg", "width": 6600, "height": 4361, "bytes": 666148, "query": "site:thatch.com", "query_suffix": "site:thatch.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/thatch/04bd975eea.webp", "alt": "Blog | Thatch", "source_url": "https://thatch.com/blog/search?category=Healthcare", "image_url": "https://thatch.com/opengraph/blog.png", "width": 1200, "height": 640, "bytes": 49467, "query": "site:thatch.com blog", "query_suffix": "site:thatch.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/thatch/8944d33068.webp", "alt": "Complete Employee Benefits Guide: 40 Types Every Company Should Offer | Thatch Blog", "source_url": "https://thatch.com/blog/types-of-employee-benefits", "image_url": "https://images.ctfassets.net/hrb2annurbu2/3Zq1zC9ABSnbunQupmx8SO/7216719972ab55baf50202ff1164ef98/2025Thatch-DenaOlyaie-min.jpg", "width": 4667, "height": 4667, "bytes": 677874, "query": "site:thatch.com", "query_suffix": "site:thatch.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/thatch/ce341dafd0.webp", "alt": "Blog | Thatch", "source_url": "https://thatch.com/blog", "image_url": "https://thatch.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fhrb2annurbu2%2F4F1964zHrFq4msogDJpgCf%2Fc92064a3a4cd4933ad3a9fd101a49efd%2Fsocial_image.png&w=2048&q=75", "width": 1201, "height": 601, "bytes": 55691, "query": "site:thatch.com blog", "query_suffix": "site:thatch.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/thatch/36d7a3239f.webp", "alt": "2026 Health Benefits Outlook | Thatch", "source_url": "https://thatch.com/resources/2026-health-benefits-outlook", "image_url": "https://thatch.com/resources/2026-health-benefits-outlook.png", "width": 3840, "height": 2160, "bytes": 1079043, "query": "site:thatch.com", "query_suffix": "site:thatch.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/thatch/e39003e5e7.webp", "alt": "What Are Pre-Tax Health Insurance Deductions? | Thatch Blog", "source_url": "https://thatch.com/blog/what-are-pre-tax-deductions-and-contributions", "image_url": "https://images.ctfassets.net/hrb2annurbu2/4lzWub4l004FcLLbDiC5Z4/640abab31e275e7c4a6acbe68b18b240/Blog_Thumbnail_-_What_are_pre-tax_deductions_and_contributions_-min.png", "width": 1200, "height": 720, "bytes": 257812, "query": "site:thatch.com blog", "query_suffix": "site:thatch.com blog" } ], "font_resources": [ { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" }, { "family": "Soehne", "google_fonts_url": "https://fonts.google.com/specimen/Soehne" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Soehne&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/thatch", "agent_instructions": "You are designing or implementing in Thatch's brand identity.\n\n# Brand profile\n- Company: Thatch\n- Source: https://thatch.com/\n- Color scheme: light\n\n# Colors\n- primary: #374151\n- secondary: #0070F3\n- accent: #9C3BFF\n- background: #FFFFFF\n- textPrimary: #111827\n- link: #111827\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Soehne — https://fonts.google.com/specimen/Soehne\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#9C3BFF, textColor=#0070F3, borderRadius=16px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px\n- buttonSecondary: background=#FFFFFF, textColor=#111827, borderColor=#D1D5DB, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: business professionals seeking health benefits solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/thatch.json", "page_markdown": "# Thatch Brand Identity\n\nA complete profile of **Thatch**'s visual system — colors, typography, components, and personality — extracted from https://thatch.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/thatch\n- Machine-readable JSON: https://characterquilt.com/branding/thatch.json\n- Per-page llms.txt: https://characterquilt.com/branding/thatch/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #374151 |\n| Accent | #9C3BFF |\n| Body Font | Inter |\n| Heading Font | Soehne |\n\n## Color Palette\n\n- primary: #374151\n- secondary: #0070F3\n- accent: #9C3BFF\n- background: #FFFFFF\n- textPrimary: #111827\n- link: #111827\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Soehne — https://fonts.google.com/specimen/Soehne\n\n## Visual Assets\n\n- Social card (og:image): https://thatch.com/opengraph/thatch-main.png\n\n## UI Components\n\n- buttonPrimary: background=#9C3BFF, textColor=#0070F3, borderRadius=16px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px\n- buttonSecondary: background=#FFFFFF, textColor=#111827, borderColor=#D1D5DB, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: business professionals seeking health benefits solutions\n\n## Thatch Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **401(k) vs Pension Plans: Which Retirement Benefit Should Employers Offer? | Thatch Blog**\n - Image: https://images.ctfassets.net/hrb2annurbu2/7MN9ECjBzJ1kyPqKXG4v8O/4e4cfc87edd00abd870efa46d17c4da8/Reagan_Oval_Office_Tax_Reduction-min__1_.jpg\n - Source: https://thatch.com/blog/promises-to-portolios\n- **Blog | Thatch**\n - Image: https://thatch.com/opengraph/blog.png\n - Source: https://thatch.com/blog/search?category=Healthcare\n- **Complete Employee Benefits Guide: 40 Types Every Company Should Offer | Thatch Blog**\n - Image: https://images.ctfassets.net/hrb2annurbu2/3Zq1zC9ABSnbunQupmx8SO/7216719972ab55baf50202ff1164ef98/2025Thatch-DenaOlyaie-min.jpg\n - Source: https://thatch.com/blog/types-of-employee-benefits\n- **Blog | Thatch**\n - Image: https://thatch.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fhrb2annurbu2%2F4F1964zHrFq4msogDJpgCf%2Fc92064a3a4cd4933ad3a9fd101a49efd%2Fsocial_image.png&w=2048&q=75\n - Source: https://thatch.com/blog\n- **2026 Health Benefits Outlook | Thatch**\n - Image: https://thatch.com/resources/2026-health-benefits-outlook.png\n - Source: https://thatch.com/resources/2026-health-benefits-outlook\n- **What Are Pre-Tax Health Insurance Deductions? | Thatch Blog**\n - Image: https://images.ctfassets.net/hrb2annurbu2/4lzWub4l004FcLLbDiC5Z4/640abab31e275e7c4a6acbe68b18b240/Blog_Thumbnail_-_What_are_pre-tax_deductions_and_contributions_-min.png\n - Source: https://thatch.com/blog/what-are-pre-tax-deductions-and-contributions\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Soehne\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Montserrat\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#374151\",\n \"secondary\": \"#0070F3\",\n \"accent\": \"#9C3BFF\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#111827\",\n \"link\": \"#111827\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Soehne\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Soehne\",\n \"sans-serif\"\n ],\n \"body\": [\n \"ui-sans-serif\",\n \"system-ui\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"64px\",\n \"h2\": \"40px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#9C3BFF\",\n \"textColor\": \"#0070F3\",\n \"borderRadius\": \"16px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"16px\",\n \"topRight\": \"16px\",\n \"bottomRight\": \"16px\",\n \"bottomLeft\": \"16px\"\n },\n \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#111827\",\n \"borderColor\": \"#D1D5DB\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px\"\n }\n },\n \"images\": {\n \"favicon\": null,\n \"ogImage\": \"https://thatch.com/opengraph/thatch-main.png\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": -1,\n \"reasoning\": \"No visible, medium/large logo in the header matched the brand 'Thatch'. All candidates were tiny or invisible.\",\n \"confidence\": 0.3,\n \"rejected\": true,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 5,\n \"text\": \"Venteur customers are transitioning to Thatch. Learn more\",\n \"reasoning\": \"Button #5 uses a vibrant brand color (#9C3BFF) and has action-oriented text, making it the most prominent CTA.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Book a demo\",\n \"reasoning\": \"Button #1 has a different background color (#FFFFFF) and serves as a secondary action with text 'Book a demo'.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"business professionals seeking health benefits solutions\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": -1,\n \"selectedLogoReasoning\": \"No visible, medium/large logo in the header matched the brand 'Thatch'. All candidates were tiny or invisible.\",\n \"confidence\": 0.3\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }