# The Breakaway Brand Identity

A complete profile of **The Breakaway**'s visual system — colors, typography, components, and personality — extracted from https://www.breakaway.app/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/the-breakaway
- Machine-readable JSON: https://characterquilt.com/branding/the-breakaway.json
- Per-page llms.txt: https://characterquilt.com/branding/the-breakaway/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF8AD0 |
| Accent | #FF8AD0 |
| Body Font | Inter |
| Heading Font | Barlow |

## Color Palette

- primary: #FF8AD0
- accent: #FF8AD0
- background: #081125
- textPrimary: #081125
- link: #081125

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Barlow — https://fonts.google.com/specimen/Barlow

## Visual Assets

- Logo: https://cdn.prod.website-files.com/61b7425b6fe0ebf2e180da7e/646e0d94968dbd49ca5084be_LogoType-Dark.svg
- Favicon: https://cdn.prod.website-files.com/61b7425b6fe0ebf2e180da7e/61de196773a7a5ed07e79633_Favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/61b7425b6fe0ebf2e180da7e/646f21f0367afe0098f2d6a9_1500x500.jpg

## UI Components

- buttonPrimary: background=#FF8AD0, textColor=#FFFFFF, borderColor=#FF8AD0, borderRadius=2px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: fitness enthusiasts

## The Breakaway Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Breakaway and Roadman Cycling**
  - Image: https://cdn.prod.website-files.com/61b7425b6fe0ebf2e180da7e/651b03caa7141ca94d3dab48_Hero.webp
  - Source: https://www.breakaway.app/roadman
- **Training Program**
  - Image: https://cdn.prod.website-files.com/61b7425b6fe0ebf2e180da7e/639622873a8b11723e4a8c09_square.webp
  - Source: https://www.breakaway.app/training-program
- **The Breakaway - Improvement. Made Simple.**
  - Image: https://cdn.prod.website-files.com/61b7425b6fe0ebf2e180da7e/64fa5ee8971fe0586c658d69_Focused%20day.webp
  - Source: https://www.breakaway.app/
- **Breakaway and Roadman Cycling**
  - Image: https://cdn.prod.website-files.com/61b7425b6fe0ebf2e180da7e/6482d0302c18bf02253f3eb1_roadman-logo-wht.webp
  - Source: https://www.breakaway.app/roadman
- **The Breakaway - About**
  - Image: https://cdn.prod.website-files.com/61b7425b6fe0ebf2e180da7e/61d89d9cbc85dc3eacbb2bc4_assessmentLeft.webp
  - Source: https://www.breakaway.app/about
- **The Breakaway - Improvement. Made Simple.**
  - Image: https://cdn.prod.website-files.com/61b7425b6fe0ebf2e180da7e/646bc1f2b0e24c9a61bcf840_teams-pic.webp
  - Source: https://www.breakaway.app/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Barlow",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FF8AD0",
    "accent": "#FF8AD0",
    "background": "#081125",
    "textPrimary": "#081125",
    "link": "#081125"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Barlow"
    },
    "fontStacks": {
      "heading": [
        "Barlow",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "44px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF8AD0",
      "textColor": "#FFFFFF",
      "borderColor": "#FF8AD0",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/61b7425b6fe0ebf2e180da7e/646e0d94968dbd49ca5084be_LogoType-Dark.svg",
    "favicon": "https://cdn.prod.website-files.com/61b7425b6fe0ebf2e180da7e/61de196773a7a5ed07e79633_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/61b7425b6fe0ebf2e180da7e/646f21f0367afe0098f2d6a9_1500x500.jpg",
    "logoHref": "/",
    "logoAlt": "The Breakaway Cyclist App Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'The Breakaway'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started →",
      "reasoning": "Button #2 with text 'Get Started →' is the primary CTA due to its action-oriented text and vibrant brand color, which is consistent with typical primary CTA characteristics."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "fitness enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'The Breakaway'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```