{ "name": "The Hog", "slug": "the-hog", "domain": "https://thehog.ai/", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Manrope", "role": "body" }, { "family": "Instrument Serif", "role": "heading" }, { "family": "Inter", "role": "body" }, { "family": "Aeonik", "role": "display" } ], "colors": { "primary": "#0000EE", "secondary": "#00A2C7", "accent": "#0F0F0F", "background": "#FFFFFF", "textPrimary": "#666666", "link": "#80D1E3" }, "typography": { "fontFamilies": { "primary": "Manrope", "heading": "Instrument Serif" }, "fontStacks": { "heading": [ "Instrument Serif", "serif" ], "body": [ "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "96px", "h2": "64px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#0F0F0F", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://framerusercontent.com/images/fIdZdtltaQ6uXeuTgdZdBwbSs.png?width=135&height=135", "favicon": "https://framerusercontent.com/images/ZvGBx5auADu6ssutnqN21FJHUM.png", "ogImage": "https://framerusercontent.com/assets/6vtfDQuxFFWrURM3tbC5DTfw00.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is the only visible logo candidate, links to the homepage, and matches the favicon, indicating it represents the brand.", "confidence": 0.8, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 4, "text": "Try Risk Free", "reasoning": "Button #4 'Try Risk Free' has a unique text and a distinct dark background color (#0F0F0F), making it stand out as the primary CTA." }, "secondary": { "index": 6, "text": "Request Demo", "reasoning": "Button #6 'Request Demo' has a different background color (#FFFFFF) and complements the primary CTA by offering another action option." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals seeking growth solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is the only visible logo candidate, links to the homepage, and matches the favicon, indicating it represents the brand.", "confidence": 0.8 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/the-hog/36fc9e445b.webp", "alt": "The Hog", "source_url": "https://app.thehog.ai/pricing", "image_url": "https://app.thehog.ai/logo.png", "width": 1491, "height": 1231, "bytes": 691912, "query": "site:thehog.ai", "query_suffix": "site:thehog.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/the-hog/c89222bf84.webp", "alt": "The Hog gives you GaaS (Growth as a Service)", "source_url": "https://thehog.ai/form", "image_url": "https://framerusercontent.com/images/6vtfDQuxFFWrURM3tbC5DTfw00.png", "width": 1200, "height": 630, "bytes": 28376, "query": "site:thehog.ai", "query_suffix": "site:thehog.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/the-hog/6d3931ac17.webp", "alt": "The Hog", "source_url": "https://app.thehog.ai/", "image_url": "https://app.thehog.ai/favicon.ico", "width": 256, "height": 256, "bytes": 17298, "query": "site:thehog.ai", "query_suffix": "site:thehog.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/the-hog/a6aebf84b1.webp", "alt": "102.9 THE HOG -", "source_url": "https://1029thehog.com/", "image_url": "https://1029thehog.com/wp-content/blogs.dir/11/files/2024/03/HOGHead_2024.jpg", "width": 620, "height": 400, "bytes": 275528, "query": "\"The Hog\" ad", "query_suffix": "\"The Hog\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/the-hog/64efee4f7a.webp", "alt": "YARN | The Hog Report !! | WKRP in Cincinnati (1978) - Turkeys Away | Video clips by quotes | 338c6de1 | 紗", "source_url": "https://www.getyarn.io/yarn-clip/338c6de1-ce76-4ac5-8a23-ed3067bf5a54", "image_url": "https://y.yarn.co/338c6de1-ce76-4ac5-8a23-ed3067bf5a54_text.gif", "width": 400, "height": 300, "bytes": 635731, "query": "\"The Hog\" report", "query_suffix": "\"The Hog\" report" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/the-hog/c9559949d6.webp", "alt": "The Hog Launches: AI Native Go-To-Market Command Center | Fondo", "source_url": "https://fondo.com/blog/the-hog-launches", "image_url": "https://cdn.prod.website-files.com/691672e8696835fde83bf394/69847b99aeae9b8ed29cd492_691c8d6d60b5d9df1cdf3d5f_the%2520hog%2520cove.jpeg", "width": 3840, "height": 2160, "bytes": 2052101, "query": "\"The Hog\" ad", "query_suffix": "\"The Hog\" ad" } ], "font_resources": [ { "family": "Manrope", "google_fonts_url": "https://fonts.google.com/specimen/Manrope" }, { "family": "Instrument Serif", "google_fonts_url": "https://fonts.google.com/specimen/Instrument+Serif" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Manrope&family=Instrument+Serif&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/the-hog", "agent_instructions": "You are designing or implementing in The Hog's brand identity.\n\n# Brand profile\n- Company: The Hog\n- Source: https://thehog.ai/\n- Color scheme: light\n\n# Colors\n- primary: #0000EE\n- secondary: #00A2C7\n- accent: #0F0F0F\n- background: #FFFFFF\n- textPrimary: #666666\n- link: #80D1E3\n\n# Typography\n- primary: Manrope — https://fonts.google.com/specimen/Manrope\n- heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#0F0F0F, textColor=#000000, borderRadius=0px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: business professionals seeking growth solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/the-hog.json", "page_markdown": "# The Hog Brand Identity\n\nA complete profile of **The Hog**'s visual system — colors, typography, components, and personality — extracted from https://thehog.ai/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/the-hog\n- Machine-readable JSON: https://characterquilt.com/branding/the-hog.json\n- Per-page llms.txt: https://characterquilt.com/branding/the-hog/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0000EE |\n| Accent | #0F0F0F |\n| Body Font | Manrope |\n| Heading Font | Instrument Serif |\n\n## Color Palette\n\n- primary: #0000EE\n- secondary: #00A2C7\n- accent: #0F0F0F\n- background: #FFFFFF\n- textPrimary: #666666\n- link: #80D1E3\n\n## Typography\n\n- primary: Manrope — https://fonts.google.com/specimen/Manrope\n- heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif\n\n## Visual Assets\n\n- Logo: https://framerusercontent.com/images/fIdZdtltaQ6uXeuTgdZdBwbSs.png?width=135&height=135\n- Favicon: https://framerusercontent.com/images/ZvGBx5auADu6ssutnqN21FJHUM.png\n- Social card (og:image): https://framerusercontent.com/assets/6vtfDQuxFFWrURM3tbC5DTfw00.png\n\n## UI Components\n\n- buttonPrimary: background=#0F0F0F, textColor=#000000, borderRadius=0px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: business professionals seeking growth solutions\n\n## The Hog Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **The Hog**\n - Image: https://app.thehog.ai/logo.png\n - Source: https://app.thehog.ai/pricing\n- **The Hog gives you GaaS (Growth as a Service)**\n - Image: https://framerusercontent.com/images/6vtfDQuxFFWrURM3tbC5DTfw00.png\n - Source: https://thehog.ai/form\n- **The Hog**\n - Image: https://app.thehog.ai/favicon.ico\n - Source: https://app.thehog.ai/\n- **102.9 THE HOG -**\n - Image: https://1029thehog.com/wp-content/blogs.dir/11/files/2024/03/HOGHead_2024.jpg\n - Source: https://1029thehog.com/\n- **YARN | The Hog Report !! | WKRP in Cincinnati (1978) - Turkeys Away | Video clips by quotes | 338c6de1 | 紗**\n - Image: https://y.yarn.co/338c6de1-ce76-4ac5-8a23-ed3067bf5a54_text.gif\n - Source: https://www.getyarn.io/yarn-clip/338c6de1-ce76-4ac5-8a23-ed3067bf5a54\n- **The Hog Launches: AI Native Go-To-Market Command Center | Fondo**\n - Image: https://cdn.prod.website-files.com/691672e8696835fde83bf394/69847b99aeae9b8ed29cd492_691c8d6d60b5d9df1cdf3d5f_the%2520hog%2520cove.jpeg\n - Source: https://fondo.com/blog/the-hog-launches\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Manrope\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Instrument Serif\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Aeonik\",\n \"role\": \"display\"\n }\n ],\n \"colors\": {\n \"primary\": \"#0000EE\",\n \"secondary\": \"#00A2C7\",\n \"accent\": \"#0F0F0F\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#666666\",\n \"link\": \"#80D1E3\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Manrope\",\n \"heading\": \"Instrument Serif\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Instrument Serif\",\n \"serif\"\n ],\n \"body\": [\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"96px\",\n \"h2\": \"64px\",\n \"body\": \"24px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"4px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#0F0F0F\",\n \"textColor\": \"#000000\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://framerusercontent.com/images/fIdZdtltaQ6uXeuTgdZdBwbSs.png?width=135&height=135\",\n \"favicon\": \"https://framerusercontent.com/images/ZvGBx5auADu6ssutnqN21FJHUM.png\",\n \"ogImage\": \"https://framerusercontent.com/assets/6vtfDQuxFFWrURM3tbC5DTfw00.png\",\n \"logoHref\": \"./\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is the only visible logo candidate, links to the homepage, and matches the favicon, indicating it represents the brand.\",\n \"confidence\": 0.8,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 4,\n \"text\": \"Try Risk Free\",\n \"reasoning\": \"Button #4 'Try Risk Free' has a unique text and a distinct dark background color (#0F0F0F), making it stand out as the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 6,\n \"text\": \"Request Demo\",\n \"reasoning\": \"Button #6 'Request Demo' has a different background color (#FFFFFF) and complements the primary CTA by offering another action option.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"business professionals seeking growth solutions\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.9,\n \"overall\": 0.9\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is the only visible logo candidate, links to the homepage, and matches the favicon, indicating it represents the brand.\",\n \"confidence\": 0.8\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }