# The Hog Brand Identity

A complete profile of **The Hog**'s visual system — colors, typography, components, and personality — extracted from https://thehog.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/the-hog
- Machine-readable JSON: https://characterquilt.com/branding/the-hog.json
- Per-page llms.txt: https://characterquilt.com/branding/the-hog/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0F0F0F |
| Body Font | Manrope |
| Heading Font | Instrument Serif |

## Color Palette

- primary: #0000EE
- secondary: #00A2C7
- accent: #0F0F0F
- background: #FFFFFF
- textPrimary: #666666
- link: #80D1E3

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif

## Visual Assets

- Logo: https://framerusercontent.com/images/fIdZdtltaQ6uXeuTgdZdBwbSs.png?width=135&height=135
- Favicon: https://framerusercontent.com/images/ZvGBx5auADu6ssutnqN21FJHUM.png
- Social card (og:image): https://framerusercontent.com/assets/6vtfDQuxFFWrURM3tbC5DTfw00.png

## UI Components

- buttonPrimary: background=#0F0F0F, textColor=#000000, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking growth solutions

## The Hog Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Hog**
  - Image: https://app.thehog.ai/logo.png
  - Source: https://app.thehog.ai/pricing
- **The Hog gives you GaaS (Growth as a Service)**
  - Image: https://framerusercontent.com/images/6vtfDQuxFFWrURM3tbC5DTfw00.png
  - Source: https://thehog.ai/form
- **The Hog**
  - Image: https://app.thehog.ai/favicon.ico
  - Source: https://app.thehog.ai/
- **102.9 THE HOG -**
  - Image: https://1029thehog.com/wp-content/blogs.dir/11/files/2024/03/HOGHead_2024.jpg
  - Source: https://1029thehog.com/
- **YARN | The Hog Report !! | WKRP in Cincinnati (1978) - Turkeys Away | Video  clips by quotes | 338c6de1 | 紗**
  - Image: https://y.yarn.co/338c6de1-ce76-4ac5-8a23-ed3067bf5a54_text.gif
  - Source: https://www.getyarn.io/yarn-clip/338c6de1-ce76-4ac5-8a23-ed3067bf5a54
- **The Hog Launches: AI Native Go-To-Market Command Center | Fondo**
  - Image: https://cdn.prod.website-files.com/691672e8696835fde83bf394/69847b99aeae9b8ed29cd492_691c8d6d60b5d9df1cdf3d5f_the%2520hog%2520cove.jpeg
  - Source: https://fondo.com/blog/the-hog-launches

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Aeonik",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#00A2C7",
    "accent": "#0F0F0F",
    "background": "#FFFFFF",
    "textPrimary": "#666666",
    "link": "#80D1E3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif",
        "serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "64px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0F0F0F",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/fIdZdtltaQ6uXeuTgdZdBwbSs.png?width=135&height=135",
    "favicon": "https://framerusercontent.com/images/ZvGBx5auADu6ssutnqN21FJHUM.png",
    "ogImage": "https://framerusercontent.com/assets/6vtfDQuxFFWrURM3tbC5DTfw00.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is the only visible logo candidate, links to the homepage, and matches the favicon, indicating it represents the brand.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Try Risk Free",
      "reasoning": "Button #4 'Try Risk Free' has a unique text and a distinct dark background color (#0F0F0F), making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 6,
      "text": "Request Demo",
      "reasoning": "Button #6 'Request Demo' has a different background color (#FFFFFF) and complements the primary CTA by offering another action option."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking growth solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is the only visible logo candidate, links to the homepage, and matches the favicon, indicating it represents the brand.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```