{ "name": "Therify", "slug": "therify", "domain": "https://www.therify.co/", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "P22 Mackinac Pro 16", "role": "heading" } ], "colors": { "primary": "#D3A176", "secondary": "#FFF1E6", "accent": "#D3A176", "background": "#FFFAF5", "textPrimary": "#281B1A", "link": "#231B14" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "P22 Mackinac Pro 16" }, "fontStacks": { "heading": [ "P22 Mackinac Pro 16", "sans-serif" ], "body": [ "Roboto", "sans-serif" ], "paragraph": [ "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "69px", "h2": "36px", "body": "26px" } }, "spacing": { "baseUnit": 12, "borderRadius": "0px" }, "components": { "input": { "background": "#F6F6F6", "textColor": "#000000", "borderColor": "#CCCCCC", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonPrimary": { "background": "#D3A176", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#D3A176", "borderColor": "#D3A176", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/63922c7832daff12332bfb5f_Therify_Logo_FullColor_RGB_2022.svg", "favicon": "https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/6393717334893c368c861451_Icon.png", "ogImage": "https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/64e4c0e1a0f807d7679a27a0_Website-Thumbnail-min.png" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Therify'.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Schedule a demo", "reasoning": "Button #0 ('Schedule a demo') is the primary CTA due to its vibrant brand color (#D3A176) and action-oriented text, making it the most prominent call-to-action." }, "secondary": { "index": 4, "text": "See All", "reasoning": "Button #4 ('See All') is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves a supportive role." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "corporate clients and professionals seeking mental health solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Therify'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/therify/5656428d77.webp", "alt": "Empowering Parents at Work: Strategies for an Inclusive and Supportive Workplace – Therify", "source_url": "https://www.therify.co/articles/empowering-parents-at-work-strategies-for-an-inclusive-and-supportive-workplace", "image_url": "https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/6656256c392258f2c5c52ec7_pexels-jep-gambardella-6212715.jpg", "width": 6000, "height": 4000, "bytes": 1844274, "query": "site:therify.co", "query_suffix": "site:therify.co" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/therify/86958a407c.webp", "alt": "Mental Health in Sales: A Conversation with Brooke Adair of Ironclad – Therify", "source_url": "https://www.therify.co/articles/mental-health-in-sales-a-conversation-with-brooke-adair-of-ironclad", "image_url": "https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/66d8da9aab61a912e82b4de8_Brooke%20Adair%20-%20headshot%20(1).jpg", "width": 3200, "height": 1765, "bytes": 342360, "query": "site:therify.co", "query_suffix": "site:therify.co" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/therify/089c1f7a6a.webp", "alt": "How Betches Media's HR Leaders Encourage Employees to Center Their Mental Health In Their Work Culture— Even When That Means Logging Off – Therify", "source_url": "https://www.therify.co/articles/how-betches-medias-hr-leaders-encourage-employees-to-center-their-mental-health-in-their-work-culture---even-when-that-means-logging-off", "image_url": "https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/65cd014f3dbd11eb68095493_Company%20Interview%20-%20Option%203.webp", "width": 1920, "height": 1080, "bytes": 65760, "query": "site:therify.co", "query_suffix": "site:therify.co" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/therify/e5d0bd56ab.webp", "alt": "Why I built Therify: An interview with James Edward Murray, Founder & CEO – Therify", "source_url": "https://www.therify.co/articles/why-i-built-therify-an-interview-with-james-edward-murray-founder-ceo", "image_url": "https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/6532ce0426136cc5c983f9fe_Artboard%201.webp", "width": 1920, "height": 1080, "bytes": 49034, "query": "site:therify.co", "query_suffix": "site:therify.co" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/therify/c174a46de8.webp", "alt": "Disability Pride Month – Therify", "source_url": "https://www.therify.co/articles/disability-pride-month", "image_url": "https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/669a824dadcefa85bb15705d_Disabilty%20Month.webp", "width": 1920, "height": 1080, "bytes": 124378, "query": "site:therify.co", "query_suffix": "site:therify.co" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/therify/78a626b223.webp", "alt": "Election Wellness: HR Strategies to Combat Political Anxiety at Work", "source_url": "https://www.therify.co/resources/webinars/webinar-election-wellness", "image_url": "https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/66e88267b46cc141bdaedbdc_Election%20Wellness.webp", "width": 1920, "height": 1080, "bytes": 41906, "query": "site:therify.co", "query_suffix": "site:therify.co" } ], "font_resources": [ { "family": "Roboto", "google_fonts_url": "https://fonts.google.com/specimen/Roboto" }, { "family": "P22 Mackinac Pro 16", "google_fonts_url": "https://fonts.google.com/specimen/P22+Mackinac+Pro+16" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Roboto&family=P22+Mackinac+Pro+16&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/therify", "agent_instructions": "You are designing or implementing in Therify's brand identity.\n\n# Brand profile\n- Company: Therify\n- Source: https://www.therify.co/\n- Color scheme: light\n\n# Colors\n- primary: #D3A176\n- secondary: #FFF1E6\n- accent: #D3A176\n- background: #FFFAF5\n- textPrimary: #281B1A\n- link: #231B14\n\n# Typography\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: P22 Mackinac Pro 16 — https://fonts.google.com/specimen/P22+Mackinac+Pro+16\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=#F6F6F6, textColor=#000000, borderColor=#CCCCCC, borderRadius=4px, shadow=none\n- buttonPrimary: background=#D3A176, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#D3A176, borderColor=#D3A176, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: corporate clients and professionals seeking mental health solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/therify.json", "page_markdown": "# Therify Brand Identity\n\nA complete profile of **Therify**'s visual system — colors, typography, components, and personality — extracted from https://www.therify.co/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/therify\n- Machine-readable JSON: https://characterquilt.com/branding/therify.json\n- Per-page llms.txt: https://characterquilt.com/branding/therify/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #D3A176 |\n| Accent | #D3A176 |\n| Body Font | Roboto |\n| Heading Font | P22 Mackinac Pro 16 |\n\n## Color Palette\n\n- primary: #D3A176\n- secondary: #FFF1E6\n- accent: #D3A176\n- background: #FFFAF5\n- textPrimary: #281B1A\n- link: #231B14\n\n## Typography\n\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: P22 Mackinac Pro 16 — https://fonts.google.com/specimen/P22+Mackinac+Pro+16\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/63922c7832daff12332bfb5f_Therify_Logo_FullColor_RGB_2022.svg\n- Favicon: https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/6393717334893c368c861451_Icon.png\n- Social card (og:image): https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/64e4c0e1a0f807d7679a27a0_Website-Thumbnail-min.png\n\n## UI Components\n\n- input: background=#F6F6F6, textColor=#000000, borderColor=#CCCCCC, borderRadius=4px, shadow=none\n- buttonPrimary: background=#D3A176, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#D3A176, borderColor=#D3A176, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: corporate clients and professionals seeking mental health solutions\n\n## Therify Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Empowering Parents at Work: Strategies for an Inclusive and Supportive Workplace – Therify**\n - Image: https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/6656256c392258f2c5c52ec7_pexels-jep-gambardella-6212715.jpg\n - Source: https://www.therify.co/articles/empowering-parents-at-work-strategies-for-an-inclusive-and-supportive-workplace\n- **Mental Health in Sales: A Conversation with Brooke Adair of Ironclad – Therify**\n - Image: https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/66d8da9aab61a912e82b4de8_Brooke%20Adair%20-%20headshot%20(1).jpg\n - Source: https://www.therify.co/articles/mental-health-in-sales-a-conversation-with-brooke-adair-of-ironclad\n- **How Betches Media's HR Leaders Encourage Employees to Center Their Mental Health In Their Work Culture— Even When That Means Logging Off – Therify**\n - Image: https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/65cd014f3dbd11eb68095493_Company%20Interview%20-%20Option%203.webp\n - Source: https://www.therify.co/articles/how-betches-medias-hr-leaders-encourage-employees-to-center-their-mental-health-in-their-work-culture---even-when-that-means-logging-off\n- **Why I built Therify: An interview with James Edward Murray, Founder & CEO – Therify**\n - Image: https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/6532ce0426136cc5c983f9fe_Artboard%201.webp\n - Source: https://www.therify.co/articles/why-i-built-therify-an-interview-with-james-edward-murray-founder-ceo\n- **Disability Pride Month – Therify**\n - Image: https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/669a824dadcefa85bb15705d_Disabilty%20Month.webp\n - Source: https://www.therify.co/articles/disability-pride-month\n- **Election Wellness: HR Strategies to Combat Political Anxiety at Work**\n - Image: https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/66e88267b46cc141bdaedbdc_Election%20Wellness.webp\n - Source: https://www.therify.co/resources/webinars/webinar-election-wellness\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Roboto\",\n \"role\": \"body\"\n },\n {\n \"family\": \"P22 Mackinac Pro 16\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#D3A176\",\n \"secondary\": \"#FFF1E6\",\n \"accent\": \"#D3A176\",\n \"background\": \"#FFFAF5\",\n \"textPrimary\": \"#281B1A\",\n \"link\": \"#231B14\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Roboto\",\n \"heading\": \"P22 Mackinac Pro 16\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"P22 Mackinac Pro 16\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Roboto\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Roboto\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"69px\",\n \"h2\": \"36px\",\n \"body\": \"26px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 12,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"#F6F6F6\",\n \"textColor\": \"#000000\",\n \"borderColor\": \"#CCCCCC\",\n \"borderRadius\": \"4px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"4px\",\n \"topRight\": \"4px\",\n \"bottomRight\": \"4px\",\n \"bottomLeft\": \"4px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#D3A176\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"6px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"6px\",\n \"topRight\": \"6px\",\n \"bottomRight\": \"6px\",\n \"bottomLeft\": \"6px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#D3A176\",\n \"borderColor\": \"#D3A176\",\n \"borderRadius\": \"6px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"6px\",\n \"topRight\": \"6px\",\n \"bottomRight\": \"6px\",\n \"bottomLeft\": \"6px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/63922c7832daff12332bfb5f_Therify_Logo_FullColor_RGB_2022.svg\",\n \"favicon\": \"https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/6393717334893c368c861451_Icon.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/64e4c0e1a0f807d7679a27a0_Website-Thumbnail-min.png\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Therify'.\",\n \"confidence\": 0.9,\n \"rejected\": true,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Schedule a demo\",\n \"reasoning\": \"Button #0 ('Schedule a demo') is the primary CTA due to its vibrant brand color (#D3A176) and action-oriented text, making it the most prominent call-to-action.\"\n },\n \"secondary\": {\n \"index\": 4,\n \"text\": \"See All\",\n \"reasoning\": \"Button #4 ('See All') is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves a supportive role.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"corporate clients and professionals seeking mental health solutions\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Therify'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }