# Therify Brand Identity A complete profile of **Therify**'s visual system — colors, typography, components, and personality — extracted from https://www.therify.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/therify - Machine-readable JSON: https://characterquilt.com/branding/therify.json - Per-page llms.txt: https://characterquilt.com/branding/therify/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #D3A176 | | Accent | #D3A176 | | Body Font | Roboto | | Heading Font | P22 Mackinac Pro 16 | ## Color Palette - primary: #D3A176 - secondary: #FFF1E6 - accent: #D3A176 - background: #FFFAF5 - textPrimary: #281B1A - link: #231B14 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: P22 Mackinac Pro 16 — https://fonts.google.com/specimen/P22+Mackinac+Pro+16 ## Visual Assets - Logo: https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/63922c7832daff12332bfb5f_Therify_Logo_FullColor_RGB_2022.svg - Favicon: https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/6393717334893c368c861451_Icon.png - Social card (og:image): https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/64e4c0e1a0f807d7679a27a0_Website-Thumbnail-min.png ## UI Components - input: background=#F6F6F6, textColor=#000000, borderColor=#CCCCCC, borderRadius=4px, shadow=none - buttonPrimary: background=#D3A176, textColor=#FFFFFF, borderRadius=6px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#D3A176, borderColor=#D3A176, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: corporate clients and professionals seeking mental health solutions ## Therify Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Empowering Parents at Work: Strategies for an Inclusive and Supportive Workplace – Therify** - Image: https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/6656256c392258f2c5c52ec7_pexels-jep-gambardella-6212715.jpg - Source: https://www.therify.co/articles/empowering-parents-at-work-strategies-for-an-inclusive-and-supportive-workplace - **Mental Health in Sales: A Conversation with Brooke Adair of Ironclad – Therify** - Image: https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/66d8da9aab61a912e82b4de8_Brooke%20Adair%20-%20headshot%20(1).jpg - Source: https://www.therify.co/articles/mental-health-in-sales-a-conversation-with-brooke-adair-of-ironclad - **How Betches Media's HR Leaders Encourage Employees to Center Their Mental Health In Their Work Culture— Even When That Means Logging Off – Therify** - Image: https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/65cd014f3dbd11eb68095493_Company%20Interview%20-%20Option%203.webp - Source: https://www.therify.co/articles/how-betches-medias-hr-leaders-encourage-employees-to-center-their-mental-health-in-their-work-culture---even-when-that-means-logging-off - **Why I built Therify: An interview with James Edward Murray, Founder & CEO – Therify** - Image: https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/6532ce0426136cc5c983f9fe_Artboard%201.webp - Source: https://www.therify.co/articles/why-i-built-therify-an-interview-with-james-edward-murray-founder-ceo - **Disability Pride Month – Therify** - Image: https://cdn.prod.website-files.com/63036fae7a2d87828a378a8d/669a824dadcefa85bb15705d_Disabilty%20Month.webp - Source: https://www.therify.co/articles/disability-pride-month - **Election Wellness: HR Strategies to Combat Political Anxiety at Work** - Image: https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/66e88267b46cc141bdaedbdc_Election%20Wellness.webp - Source: https://www.therify.co/resources/webinars/webinar-election-wellness ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "P22 Mackinac Pro 16", "role": "heading" } ], "colors": { "primary": "#D3A176", "secondary": "#FFF1E6", "accent": "#D3A176", "background": "#FFFAF5", "textPrimary": "#281B1A", "link": "#231B14" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "P22 Mackinac Pro 16" }, "fontStacks": { "heading": [ "P22 Mackinac Pro 16", "sans-serif" ], "body": [ "Roboto", "sans-serif" ], "paragraph": [ "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "69px", "h2": "36px", "body": "26px" } }, "spacing": { "baseUnit": 12, "borderRadius": "0px" }, "components": { "input": { "background": "#F6F6F6", "textColor": "#000000", "borderColor": "#CCCCCC", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonPrimary": { "background": "#D3A176", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#D3A176", "borderColor": "#D3A176", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/63922c7832daff12332bfb5f_Therify_Logo_FullColor_RGB_2022.svg", "favicon": "https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/6393717334893c368c861451_Icon.png", "ogImage": "https://cdn.prod.website-files.com/63036fae7a2d87adca378a78/64e4c0e1a0f807d7679a27a0_Website-Thumbnail-min.png" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Therify'.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Schedule a demo", "reasoning": "Button #0 ('Schedule a demo') is the primary CTA due to its vibrant brand color (#D3A176) and action-oriented text, making it the most prominent call-to-action." }, "secondary": { "index": 4, "text": "See All", "reasoning": "Button #4 ('See All') is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves a supportive role." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "corporate clients and professionals seeking mental health solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Therify'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```