# Theseus Brand Identity A complete profile of **Theseus**'s visual system — colors, typography, components, and personality — extracted from https://theseus.us. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/theseus - Machine-readable JSON: https://characterquilt.com/branding/theseus.json - Per-page llms.txt: https://characterquilt.com/branding/theseus/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #63D706 | | Accent | #63D706 | | Body Font | Satoshi | | Heading Font | Satoshi | ## Color Palette - primary: #63D706 - secondary: #0050BD - accent: #63D706 - background: #FFFFFF - textPrimary: #0B0C0D - link: #0F87FF ## Typography - primary: Satoshi — https://fonts.google.com/specimen/Satoshi - heading: Satoshi — https://fonts.google.com/specimen/Satoshi ## Visual Assets - Logo: 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- Favicon: https://cdn.prod.website-files.com/679ce8faa835bf53624cc14d/679ce8faa835bf53624cc168_favicon.png - Social card (og:image): https://cdn.prod.website-files.com/679ce8faa835bf53624cc14d/67a4cce269ce5625343aab43_og-image.jpg ## UI Components - buttonPrimary: background=#63D706, textColor=#0B0C0D, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals ## Theseus Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Theseus** - Image: https://cdn.prod.website-files.com/679ce8faa835bf53624cc174/67fdc75d60a1feb28c39a654_low_res_smaller.jpg - Source: https://www.theseus.us/blog/theseus-seed - **THESEUS** - Image: https://cdn.prod.website-files.com/679ce8faa835bf53624cc14d/679ce8faa835bf53624cc18a_4e5f9de48f46c2101c5e28c4f5b2c454_home-breakfree-drone.png - Source: https://www.theseus.us/ - **THESEUS — About** - Image: https://cdn.prod.website-files.com/679ce8faa835bf53624cc174/679ce8faa835bf53624cc19b_Frame%201597883291.jpg - Source: https://www.theseus.us/about - **THESEUS — About** - Image: https://cdn.prod.website-files.com/679ce8faa835bf53624cc174/679ce8faa835bf53624cc1c0_Frame%201597883292.jpg - Source: https://www.theseus.us/about - **THESEUS** - Image: https://cdn.prod.website-files.com/679ce8faa835bf53624cc14d%2F67a3e042955f8d31936cf0a0_679ce8faa835bf53624cc1a9_theseushero-transcode_smaller-poster-00001.jpg - Source: https://www.theseus.us/ - **THESEUS — About** - Image: https://cdn.prod.website-files.com/679ce8faa835bf53624cc14d/679ce8faa835bf53624cc1cb_3.avif - Source: https://www.theseus.us/about ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Satoshi", "role": "body" }, { "family": "Geist Mono", "role": "monospace" } ], "colors": { "primary": "#63D706", "secondary": "#0050BD", "accent": "#63D706", "background": "#FFFFFF", "textPrimary": "#0B0C0D", "link": "#0F87FF" }, "typography": { "fontFamilies": { "primary": "Satoshi", "heading": "Satoshi" }, "fontStacks": { "heading": [ "Satoshi", "Arial", "sans-serif" ], "body": [ "Satoshi", "Arial", "sans-serif" ], "paragraph": [ "Satoshi", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "176px", "h2": "80px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#63D706", "textColor": "#0B0C0D", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://cdn.prod.website-files.com/679ce8faa835bf53624cc14d/679ce8faa835bf53624cc168_favicon.png", "ogImage": "https://cdn.prod.website-files.com/679ce8faa835bf53624cc14d/67a4cce269ce5625343aab43_og-image.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'THESEUS'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Request capability brief", "reasoning": "The button 'Request capability brief' is likely the primary CTA due to its action-oriented text, suggesting a more significant engagement with the brand." }, "secondary": { "index": 0, "text": "get in touch", "reasoning": "The button 'get in touch' serves as a secondary action, typically used for less immediate engagement." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'THESEUS'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```