# ThoughtSpot Brand Identity

A complete profile of **ThoughtSpot**'s visual system — colors, typography, components, and personality — extracted from https://thoughtspot.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/thoughtspot
- Machine-readable JSON: https://characterquilt.com/branding/thoughtspot.json
- Per-page llms.txt: https://characterquilt.com/branding/thoughtspot/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1B1B61 |
| Accent | #00D2FF |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #1B1B61
- secondary: #00D2FF
- accent: #00D2FF
- background: #0A082D
- textPrimary: #0A082D
- link: #0A082D

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://www.thoughtspot.com/images/TSNewWhite.svg
- Favicon: https://www.thoughtspot.com/images/TSx256.ico?v=2025
- Social card (og:image): https://media.thoughtspot.com/35707/1765919615-thoughtspot-home-social-card.png?auto=format&fit=max&w=1200

## UI Components

- input: background=#08062B, textColor=#D8D8D8, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#00D2FF, textColor=#000000, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: business professionals

## ThoughtSpot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **13 best data visualization tools to use in 2026**
  - Image: https://media.thoughtspot.com/35707/1663987351-top-7-benefits-of-data-visualization_seo.jpeg
  - Source: https://www.thoughtspot.com/data-trends/data-visualization/best-data-visualization-tools
- **Data and Analytics | ThoughtSpot Blog**
  - Image: https://media.thoughtspot.com/35707/1629549005-img-blog-social-share-image-final.jpg?auto=format&fit=max&w=1200
  - Source: https://www.thoughtspot.com/blog
- **AI is not coming for analyst jobs anytime soon**
  - Image: https://substackcdn.com/image/fetch/$s_!k0KD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feccf2018-e12a-49c8-9f65-de1d28050ad3_4992x2615.png
  - Source: https://amit.thoughtspot.com/p/ai-is-not-coming-for-analyst-jobs
- **Analyst Studio: Reimagining Data Prep for the Agentic Era**
  - Image: https://media.thoughtspot.com/35707/1771265954-analyst-studio_blog.png
  - Source: https://www.thoughtspot.com/blog/reimagining-data-prep-with-analyst-studio
- **Introducing Live Analytics For Your Modern Data Stack**
  - Image: https://media.thoughtspot.com/35707/1636800624-img-liveboards-blog-art.png?auto=format&fit=max&w=1200
  - Source: https://www.thoughtspot.com/blog/introducing-live-analytics-for-your-modern-data-stack
- **24 Types of Charts And Graphs For Data Visualization**
  - Image: https://media.thoughtspot.com/35707/1679881592-ts_data_trends_improve_data_visualization_post_pick_colors_for_visualization-1.png
  - Source: https://www.thoughtspot.com/data-trends/data-visualization/types-of-charts-graphs

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "heading"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#1B1B61",
    "secondary": "#00D2FF",
    "accent": "#00D2FF",
    "background": "#0A082D",
    "textPrimary": "#0A082D",
    "link": "#0A082D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "monospace"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#08062B",
      "textColor": "#D8D8D8",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00D2FF",
      "textColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.thoughtspot.com/images/TSNewWhite.svg",
    "favicon": "https://www.thoughtspot.com/images/TSx256.ico?v=2025",
    "ogImage": "https://media.thoughtspot.com/35707/1765919615-thoughtspot-home-social-card.png?auto=format&fit=max&w=1200",
    "logoHref": "/",
    "logoAlt": "ThoughtSpot logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'ThoughtSpot'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Subscribe",
      "reasoning": "The button with text 'Subscribe' has a vibrant blue background (#00D2FF), which is a strong indicator of a primary call-to-action. It is also labeled as 'primary' in its classes."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'ThoughtSpot'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```