# Thread AI Brand Identity

A complete profile of **Thread AI**'s visual system — colors, typography, components, and personality — extracted from https://www.threadai.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/thread-ai
- Machine-readable JSON: https://characterquilt.com/branding/thread-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/thread-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2DE264 |
| Accent | #2DE264 |
| Body Font | Inter |
| Heading Font | Desire Pro |

## Color Palette

- primary: #2DE264
- accent: #2DE264
- background: #F5F5F5
- textPrimary: #000000
- link: #2DE264

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Desire Pro — https://fonts.google.com/specimen/Desire+Pro

## Visual Assets

- Logo: https://www.threadai.com/Thread-Wordmark.svg
- Favicon: https://www.threadai.com/favicon-32x32.png
- Social card (og:image): https://threadai.com/Share-Image.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#C8C8C8, borderRadius=5px, shadow=none
- buttonSecondary: background=#1E1E1E, textColor=#FFFFFF, borderRadius=5px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and tech-savvy users

## Thread AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Crossing the GenAI Divide**
  - Image: https://threadai.com/crossing-the-genai-divide.png
  - Source: https://www.threadai.com/blog/crossing-the-genai-divide
- **A New Era for Knowledge Work: How AI is Reshaping the Way Work Gets Done**
  - Image: https://www.threadai.com/images/blog/new-era-for-knowledge-work/google-workspace-apps.png
  - Source: https://www.threadai.com/blog/new-era-for-knowledge-work
- **Thread AI**
  - Image: https://www.threadai.com/images/home/Lemma-Console.png
  - Source: https://www.threadai.com/
- **A New Era for Knowledge Work: How AI is Reshaping the Way Work Gets Done**
  - Image: https://www.threadai.com/images/blog/new-era-for-knowledge-work/google-sheets-2.png
  - Source: https://www.threadai.com/blog/new-era-for-knowledge-work
- **Powered By Lemma: Thread AI x Omada Technologies**
  - Image: https://www.threadai.com/images/blog/powered-by-lemma-omada-technologies/handoff-review.png
  - Source: https://www.threadai.com/blog/powered-by-lemma-omada-technologies
- **Powered By Lemma: Thread AI x VaynerMedia**
  - Image: https://threadai.com/Vayner-blog-share-image.png
  - Source: https://www.threadai.com/blog/powered-by-lemma-vaynermedia

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Desire Pro",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#2DE264",
    "accent": "#2DE264",
    "background": "#F5F5F5",
    "textPrimary": "#000000",
    "link": "#2DE264"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Desire Pro"
    },
    "fontStacks": {
      "heading": [
        "desire-pro",
        "serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "110px",
      "h2": "149.333px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#C8C8C8",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1E1E1E",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.threadai.com/Thread-Wordmark.svg",
    "favicon": "https://www.threadai.com/favicon-32x32.png",
    "ogImage": "https://threadai.com/Share-Image.png",
    "logoAlt": "Thread AI text logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Thread AI'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started with Lemma",
      "reasoning": "The button 'Get Started with Lemma' is likely the primary CTA due to its action-oriented text, encouraging users to begin using the service. Although it has a light background, the text suggests a primary action."
    },
    "secondary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "The 'Contact Us' button serves as a secondary action, allowing users to reach out for more information. It has a different background color, making it suitable as a secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals and tech-savvy users"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Thread AI'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```