# Thrive Agric Brand Identity

A complete profile of **Thrive Agric**'s visual system — colors, typography, components, and personality — extracted from https://www.thriveagric.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/thrive-agric
- Machine-readable JSON: https://characterquilt.com/branding/thrive-agric.json
- Per-page llms.txt: https://characterquilt.com/branding/thrive-agric/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #48A928 |
| Accent | #48A928 |
| Body Font | TT Hoves |
| Heading Font | TT Hoves |

## Color Palette

- primary: #48A928
- accent: #48A928
- background: #FFFFFF
- textPrimary: #000000
- link: #5FC544

## Typography

- primary: TT Hoves — https://fonts.google.com/specimen/TT+Hoves
- heading: TT Hoves — https://fonts.google.com/specimen/TT+Hoves

## Visual Assets

- Logo: https://thriveagric.com/images/svg/thrive-agric-logo-light-transparent.svg
- Favicon: https://thriveagric.com/favicon.ico

## UI Components

- input: background=#FFFFFF, textColor=#202020, borderColor=#7A7A7A, borderRadius=6px, shadow=none
- buttonPrimary: background=#48A928, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: farmers and agricultural businesses

## Thrive Agric Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **gallery**
  - Image: https://thriveagric.ams3.digitaloceanspaces.com/website-cms/bcb347ed70d10f89308ed8fa08515531.jpg
  - Source: https://thriveagric.com/resources/gallery
- **ThriveAgric**
  - Image: https://thriveagric.ams3.digitaloceanspaces.com/website-cms/cb03a5b3ba9e1951f7f492161ee03ade.png
  - Source: https://thriveagric.com/
- **Rural Upskilling Program: Empowering Rural Talent for a Food-Secure Future**
  - Image: https://thriveagric.ams3.digitaloceanspaces.com/website-cms/77f3bcb36fce9701b3f31a6eece27e08.jpg
  - Source: https://thriveagric.com/resources/hectare/rural-upskilling-program-empowering-rural-talent-for-a-food-secure-future
- **Our Technology**
  - Image: https://thriveagric.ams3.digitaloceanspaces.com/website-cms/6b99c0cfdb122abf7500d9194ebbc5c6.png
  - Source: https://thriveagric.com/our-work/our-technology
- **Crisis in Benue State: The Impact on Food Security - Why It Should Matter  to Us All**
  - Image: https://thriveagric.ams3.digitaloceanspaces.com/website-cms/dd1fad2ffd53ad42db4cafb4ab3775ed.jpg
  - Source: https://thriveagric.com/resources/hectare/crisis-in-benue-state-the-impact-on-food-security-why-it-should-matter-to-us-all
- **reports**
  - Image: https://thriveagric.ams3.digitaloceanspaces.com/website-cms/1d943c3390c3e7949519d89d9e7f34c3.jpeg
  - Source: https://thriveagric.com/resources/reports

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "TT Hoves",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#48A928",
    "accent": "#48A928",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#5FC544"
  },
  "typography": {
    "fontFamilies": {
      "primary": "TT Hoves",
      "heading": "TT Hoves"
    },
    "fontStacks": {
      "heading": [
        "TT Hoves"
      ],
      "body": [
        "TT Hoves"
      ],
      "paragraph": [
        "TT Hoves"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#202020",
      "borderColor": "#7A7A7A",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#48A928",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://thriveagric.com/images/svg/thrive-agric-logo-light-transparent.svg",
    "favicon": "https://thriveagric.com/favicon.ico",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'ThriveAgric'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Subscribe",
      "reasoning": "The 'Subscribe' button is likely the primary CTA due to its action-oriented text and use of the vibrant brand color #48A928, which is consistent with the primary brand color."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "farmers and agricultural businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'ThriveAgric'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```