# Titipku Brand Identity

A complete profile of **Titipku**'s visual system — colors, typography, components, and personality — extracted from https://titipku.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/titipku
- Machine-readable JSON: https://characterquilt.com/branding/titipku.json
- Per-page llms.txt: https://characterquilt.com/branding/titipku/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #008E58 |
| Accent | #10AC71 |
| Body Font | Lato |
| Heading Font | Montserrat |

## Color Palette

- primary: #008E58
- secondary: #10AC71
- accent: #10AC71
- background: #FFFFFF
- textPrimary: #394E47
- link: #394E47

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: data:image/svg+xml;base64,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
- Social card (og:image): /_next/static/images/titipku-og-de731a0024e20fddfc810d9ef88275be.webp

## UI Components

- buttonPrimary: background=#10AC71, textColor=#FFFFFF, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: Urban consumers looking for convenient online grocery shopping.

## Titipku Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Kumpulan Resep Rumahan Lengkap À la Titipku**
  - Image: https://storage.googleapis.com/titipku/promo/16-04-2023_1681656486967289053.png
  - Source: https://titipku.com/resep
- **SAMBAL TERI KACANG**
  - Image: https://storage.googleapis.com/titipku/promo/31-03-2022_1648694794490580197.png
  - Source: https://titipku.com/promo/sambal-teri-kacang?id=231
- **BISTIK BAKSO TEMPE**
  - Image: https://storage.googleapis.com/titipku/promo/12-05-2022_1652331689728814042.png
  - Source: https://titipku.com/promo/bistik-bakso-tempe?id=369
- **Kumpulan Resep Rumahan Lengkap À la Titipku**
  - Image: https://storage.googleapis.com/titipku/promo/16-04-2023_1681656506447320120.png
  - Source: https://titipku.com/resep
- **DRUMET SAUS MADU**
  - Image: https://storage.googleapis.com/titipku/promo/6-06-2022_1654498547151377030.png
  - Source: https://titipku.com/promo/drumet-saus-madu?id=469
- **SOP IGA TELUR PUYUH**
  - Image: https://storage.googleapis.com/titipku/promo/6-06-2022_1654498704334202224.png
  - Source: https://titipku.com/promo/sop-iga-telur-puyuh?id=471

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Montserrat",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#008E58",
    "secondary": "#10AC71",
    "accent": "#10AC71",
    "background": "#FFFFFF",
    "textPrimary": "#394E47",
    "link": "#394E47"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "Lato",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Montserrat",
        "Lato",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Lato"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "17px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#10AC71",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": null,
    "ogImage": "/_next/static/images/titipku-og-de731a0024e20fddfc810d9ef88275be.webp",
    "logoHref": "/",
    "logoAlt": "titipku logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, and has an alt text 'titipku logo' which matches the brand name inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Belanja Sekarang!",
      "reasoning": "The button 'Belanja Sekarang!' uses a vibrant green color (#10AC71), which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to shop now, aligning with primary CTA characteristics."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button with a different color exists."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "Urban consumers looking for convenient online grocery shopping."
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and has an alt text 'titipku logo' which matches the brand name inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```