# Tivara Brand Identity

A complete profile of **Tivara**'s visual system — colors, typography, components, and personality — extracted from https://tivara.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/tivara
- Machine-readable JSON: https://characterquilt.com/branding/tivara.json
- Per-page llms.txt: https://characterquilt.com/branding/tivara/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1863DC |
| Accent | #4FA392 |
| Body Font | Seasonmix |
| Heading Font | Seasonsans |

## Color Palette

- primary: #1863DC
- secondary: #A7D3E0
- accent: #4FA392
- background: #E3EBE0
- textPrimary: #4FA392
- link: #4FA392

## Typography

- primary: Seasonmix — https://fonts.google.com/specimen/Seasonmix
- heading: Seasonsans — https://fonts.google.com/specimen/Seasonsans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/691605d27c83ba3847755f94/694183b9dac2e9a63c01b8c7_Logo.png
- Favicon: https://cdn.prod.website-files.com/691605d27c83ba3847755f94/695ea6086a9226fc8081f961_66cb8a81639cb56c822e1e45_logo%2032%20(1).png
- Social card (og:image): https://cdn.prod.website-files.com/691605d27c83ba3847755f94/6917428fc9fb21d22854ee9d_OG-image.jpg

## UI Components

- buttonPrimary: background=#4FA392, textColor=#FCFCFC, borderRadius=4px, shadow=none
- buttonSecondary: background=#E3EBE0, textColor=#4FA392, borderColor=#4FA392, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: healthcare professionals

## Tivara Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Tivara | AI for Patient Engagement**
  - Image: https://cdn.prod.website-files.com/691605d27c83ba3847755f94/6917428fc9fb21d22854ee9d_OG-image.jpg
  - Source: https://www.tivara.com/
- **Tivara | AI for Patient Engagement**
  - Image: https://cdn.prod.website-files.com/691605d27c83ba3847755f94/693952fdada8f0ba255d0ecf_stage-2.webp
  - Source: https://www.tivara.com/
- **Tivara | AI for Patient Engagement**
  - Image: https://i.ytimg.com/vi/44LJaTZofSc/maxresdefault.jpg
  - Source: https://www.tivara.com/
- **Tivara | AI for Patient Engagement**
  - Image: https://cdn.prod.website-files.com/691605d27c83ba3847755f94/693952fdd2f6802e32b4c958_stage-3.webp
  - Source: https://www.tivara.com/
- **Tivara | AI for Patient Engagement**
  - Image: https://cdn.prod.website-files.com/691605d27c83ba3847755f94/693952fdc3a2a2a3aa6a8a13_stage-4.webp
  - Source: https://www.tivara.com/
- **Tivara | AI for Patient Engagement**
  - Image: https://cdn.prod.website-files.com/691605d27c83ba3847755f94%2F6984a1aed788fd32154811fd_play_720p_poster.0000000.jpg
  - Source: https://www.tivara.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Seasonsans",
      "role": "heading"
    },
    {
      "family": "Seasonmix",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1863DC",
    "secondary": "#A7D3E0",
    "accent": "#4FA392",
    "background": "#E3EBE0",
    "textPrimary": "#4FA392",
    "link": "#4FA392"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Seasonmix",
      "heading": "Seasonsans"
    },
    "fontStacks": {
      "heading": [
        "Seasonsans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Seasonsans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Seasonsans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4FA392",
      "textColor": "#FCFCFC",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E3EBE0",
      "textColor": "#4FA392",
      "borderColor": "#4FA392",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/691605d27c83ba3847755f94/694183b9dac2e9a63c01b8c7_Logo.png",
    "favicon": "https://cdn.prod.website-files.com/691605d27c83ba3847755f94/695ea6086a9226fc8081f961_66cb8a81639cb56c822e1e45_logo%2032%20(1).png",
    "ogImage": "https://cdn.prod.website-files.com/691605d27c83ba3847755f94/6917428fc9fb21d22854ee9d_OG-image.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #1 is selected as the primary CTA because it uses the vibrant brand color #4FA392, which is consistent with the accent color, and has clear action-oriented text 'Book a Demo'."
    },
    "secondary": {
      "index": 9,
      "text": "Watch the DemoWatch the Demo\n  \n\n  \n    \n    \n  \n  \n    \n      \n    \n  \nWatch the Demo",
      "reasoning": "Button #9 is selected as the secondary CTA because it has a different background color #E3EBE0 and offers a related action 'Watch the Demo', making it a suitable secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```