# Toko Brand Identity

A complete profile of **Toko**'s visual system — colors, typography, components, and personality — extracted from https://tokotutor.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/toko
- Machine-readable JSON: https://characterquilt.com/branding/toko.json
- Per-page llms.txt: https://characterquilt.com/branding/toko/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #8D72F9 |
| Body Font | SF Pro Text |
| Heading Font | SF Pro Text |

## Color Palette

- primary: #0000EE
- accent: #8D72F9
- background: #FFFFFF
- textPrimary: #000000
- link: #8D72F9

## Typography

- primary: SF Pro Text — https://fonts.google.com/specimen/SF+Pro+Text
- heading: SF Pro Text — https://fonts.google.com/specimen/SF+Pro+Text

## Visual Assets

- Logo: https://framerusercontent.com/images/ia4LQHxEWq5E8OUV5Xjaj0OJZ8.png?width=516&height=158
- Favicon: https://framerusercontent.com/images/PgizztgIXk5Ov2MYqoBcD3Ruxb0.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=12px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: Chinese-speaking individuals looking to practice English speaking skills

## Toko Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Toko | AI와 실전 영어 대화로 말하기 자신감 UP**
  - Image: https://framerusercontent.com/images/P4pnd39OcXXnHMHi7PdMf1q9ls.png?width=3863&height=3780
  - Source: https://www.tokotutor.com/ko
- **Toko | Blog**
  - Image: https://framerusercontent.com/images/1zWWHA1iySlIT5J6WPGpvuBRyY.png?width=4375&height=1300
  - Source: https://www.tokotutor.com/en/blog
- **Toko | Speak English with confidence**
  - Image: https://framerusercontent.com/images/TPyjVHrAfPwOX1lkDNcyk4qUzog.webp?width=2000&height=2199
  - Source: https://www.tokotutor.com/en/download
- **Toko | Blog**
  - Image: https://framerusercontent.com/images/dAOVTGZK3FCk3nZo0PZ6ZxCbESI.png?width=1203&height=795
  - Source: https://www.tokotutor.com/en/blog
- **Toko | Blog**
  - Image: https://framerusercontent.com/images/Jq8IIa8TJ0dqj9c2yx0Fvlv3Ck.png?width=2048&height=2048
  - Source: https://www.tokotutor.com/vi/blog
- **Toko | AI와 실전 영어 대화로 말하기 자신감 UP**
  - Image: https://framerusercontent.com/images/EPi8a0mU44Ao6i7zzj9vvQkzw4.png?width=2048&height=2048
  - Source: https://www.tokotutor.com/ko

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SF Pro Text",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#8D72F9",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#8D72F9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SF Pro Text",
      "heading": "SF Pro Text"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "42px",
      "h2": "20px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/ia4LQHxEWq5E8OUV5Xjaj0OJZ8.png?width=516&height=158",
    "favicon": "https://framerusercontent.com/images/PgizztgIXk5Ov2MYqoBcD3Ruxb0.png",
    "ogImage": null,
    "logoHref": "./",
    "logoAlt": "Toko logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and has an alt text matching the brand 'Toko'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "立即開始",
      "reasoning": "Button #2 with text '立即開始' is likely the primary CTA due to its action-oriented text meaning 'Start Now', which is a strong call to action."
    },
    "secondary": {
      "index": 1,
      "text": "查看更多",
      "reasoning": "Button #1 with text '查看更多' is chosen as secondary because it means 'Learn More', which is typically a secondary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "Chinese-speaking individuals looking to practice English speaking skills"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and has an alt text matching the brand 'Toko'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```